Crosstown Moves

Management Moves

Contracts Awarded


Corrections or additions?

These articles were published in U.S. 1 Newspaper on

October 27, 1999. All rights reserved.

Sarnoff Spinoff: e-vue

Sarnoff is moving another of its hot new Internet


out of the laboratory and into a start-up called e-vue. Charles Xue,

a high-tech entrepreneur, is one of a group of deep pocketed investors

that is bankrolling Sarnoff’s 14th spin-off, an interactive multimedia

technology firm. Soon it will move to Iselin.

Aiming to make interactive multimedia more accessible on the Internet,

e-vue has licensed Sarnoff’s technology for speedy network delivery

and display of still images and video. This technology meets the new

MPEG-4 international standards, says Kenneth Sun, president of e-vue.

One feature of e-vue’s software: progressive downloading and display

of still images, so viewers first see the whole picture in a smaller

size or at low resolution, but then see it build to full quality and

size. E-vue’s first software product is due to come on the market

by the end of 1999. The firm will have products and services for both

original equipment manufacturers and consumers.

"We’re talking about leading-edge software technology that will

help us build state-of-the-art streaming media products to allow fast

delivery of images, video, and audio. Must multimedia software and

content will move to MPEG-4 eventually," says Sun. "We’re

there now."

Sun went to school in China at Nan Jing University, Class of 1983,

and earned his PhD in physics at State University of New York at


He did computational protein chemistry and drug design for


companies until 1994 when he turned to the venture capital side of

the business and joined Global China Investments, a joint venture

between a Canadian government pension fund and a Hong Kong investment

fund. Then for 18 months, until just recently, he worked with


venture capitalist, Robert Johnston, at Johnston Associates on Cherry

Valley Road.

Sun’s appointment as president of e-vue stems from his friendship

with Vince Enders, director of business development at Sarnoff, and

with a former Sarnoff employee, who was then in charge of the web

and multimedia laboratory. "They came to me and I gathered a few

investors, including Charles Xue, the Tisch family, and John Levin,

for the seed stage," says Sun.

Xue (pronounced "shoo"), 46, went to the Chinese Academy in

China and has a graduate degree from Berkeley. With Peter Wang (U.S.

1, August 11, 1999), he founded a company, UTStarCom, that intends

to be China’s Lucent Technologies; it has 100 people at an R&D center

in Iselin and 100 more in San Francisco. (Peter Wang is the CEO of

World Communications Group and the investor responsible for World

PCS at Emmons Drive). Xue is also a close friend of Masayoshi Son

of Softbank, which is reported to own seven percent of all U.S.-based

Internet companies including Yahoo, GeoCity, and e-trade, plus ZDNet,

PCWorld, and Comdex. Son is the chairman of UTStarCom but has, as

yet, not invested in e-vue, says Sun.

The vice chairman of e-vue is another very successful entrepreneur,

Steve Chang, founder of TrendMicro, which Sun characterizes as the

largest computer virus company in the world.

E-vue is scheduled to move next month to 33 Wood Avenue in Iselin.

It is hiring product managers, software


software testers, and customer support staff, plus experts in


digital image coding, interactive streaming video, and Internet


Work on the MPEG-4 standard (http://www.cselt.it/mpeg) started

six years ago. Sarnoff’s version of MPEG-4 targets high quality video

at lower bit rates, faster browsing and transfers for the end user,

more efficient compression of images and video, reduced storage


and object-based content interactivity.

Another recent spinoff for Sarnoff is VisionJet, which boasts the

world’s first laser-based testing system for inkjet printheads. Called

"Genie," the desktop device provides information engineers

need to make design decisions. It focuses a split laser beam on a

working printhead to analyze the droplets of ink it produces. This

technique replaces use of an optical microscope, says Ann-Marie


Sarnoff’s group head for microstructures.

VisionJet will continue to offer Sarnoff’s microstructural analysis

services. The firm is co-founded by Sarnoff Corp[oration and Xennia

Technology Ltd., a seven-year-old specialty inks design and consulting

firm in Cambridge, United Kingdom, and part of it is located in


e-vue, c/o Sarnoff Corporation, CN 5300, Princeton

08540. Kenneth Sun, president. 609-720-4913; fax, 609-720-4916.


page: http://www.e-vue.com

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Institute for Defense Analyses (IDA), Thanet Road,

Princeton 08540. David Goldschmidt, director. 609-924-4600; fax,


The research group plans expand by building a 60,000 square foot


on Bunn Drive, several blocks away from its current quarters on Thanet

Road, and moving 100 employees from its current quarters, north of

Princeton Shopping Center. It made a presentation to the Princeton

Regional Planning Board (last week 10-20).

Land for the new two-story office, 20 percent larger than the current

quarters, is being bought from developer Bryce Thompson’s firm,


Research Lands Inc., and it will include a 154-space parking lot.

Also near this site will be the new quarters of Princeton Nursing

Home. Bunn Drive will be extended to connect with Poor Farm Road.

IDA does mathematical research for the National Security Agency and

was housed at Princeton University from 1959 to 1975. It has also

been known as the Center for Communications Research.

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Crosstown Moves

Indik and McNamara, 10 Jefferson Plaza, Suite 31,

Princeton 08540. Martin K. Indik, partner. 609-252-9700; fax,


Martin K. Indik and Thomas McNamara, both 1983 graduates of Rutgers

Law School, have moved their Princeton office from 601 Ewing Street

to Raymond Road. The firm emphasizes commercial and professional


litigation and has four attorneys, including Carl

Dallarda and Steven Green.

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Management Moves

Tribus Spectrum LLC., 1 Rossmoor Drive, Jamesburg

08831. Janice Fox, office manager. 609-655-9220; fax, 609-655-4970.

The Tribus Companies and Spectrum Insurance Group have merged to form

Tribus Spectrum LLC, a firm with more than 200 people and combined

annual revenues of more than $25 million. Spectrum is a 42 year-old

firm with offices in Parsippany and Shrewsbury, and Tribus has three

offices in the state, the homebase of Wayne, plus those in Lakewood

and Jamesburg. The 50-person office in Jamesburg, the Tribus Financial

Group, did employee benefits, pension administration, cafeteria plans,

executive compensation, and group insurance.

Princeton Public Library (), 65 Witherspoon Street,

Princeton 08542. Leslie Burger, director. 609-924-9529; fax,


Home page: http://www.princeton.lib.nj.us.

Leslie Burger has been named to replace Jacqueline Thresher as


of the library at a salary of $87,000. Previously she was special

assistant to the state librarian, and she also had her own consulting

business, Library Development Solutions.

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Contracts Awarded

Cody Eckert & Associates PA (), 191 Clarksville

Road, Lawrenceville 08648. Cody Eckert, principal. 609-716-8500; fax,


This architectural group designed the Mercer County Veterans Group

Home being constructed on the grounds of the Mercer County Geriatric

Center. The 4,500 square foot residence will have five bedrooms, each

with private bath and appropriate for someone physically challenged,

plus a group kitchen, dining, and living room. Rent will be an


$550 per month including utilities.

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William P. Kelliher, 51, on October 15. He was employed

by the U.S. Postal Service in Princeton and had been a Trenton


Joseph Jacob Beshel, 55, on October 16. He was vice


of ESI Lederle, a division of Wyeth-Ayerst, and had been vice


of marketing at Johnson & Johnson.

Ora Lee Handey Holley, 57, on October 15. She worked at

the Child Care Connection and Prince Manufacturing Company.

Maude E. Welch, 69, on October 17. She worked in the food

service department at Princeton University and the Medical Center

of Princeton.

M. Patricia Hanson, 63, on October 22. She worked at the

Medical Center of Princeton and at St Francis Medical Center as a

psychiatric nurse.

Corrections or additions?

This page is published by PrincetonInfo.com

— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

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