New in Town

Crosstown Moves

Leaving Town


Corrections or additions?

These articles by Kathleen McGinn Spring and others were prepared

for the January 24, 2001 edition of U.S. 1 Newspaper. All rights


Sarnoff For-Profit Gets State Funds

nVention, Sarnoff Corporation’s new incubator, is the

first for-profit to receive funding from the New Jersey Commission

on Science and Technology.

The NJCST has announced $3.75 million in construction awards to five

incubators that will nurture high technology startups. Sarnoff’s


received $500,000 to create, incubate, and launch startup companies.

nVention will focus on companies developing digital convergence


to capitalize on the next phase of the Internet. The incubator is

targeting venture opportunities that have a $1 billion market


John V. Tesoriero, executive director of NJCST, says nVention received

the award because the state wants to have a close relationship with

the companies the incubator will spawn.

"It’s real high end," Tesoriero says of the caliber of company

nVention intends to develop. "They will spin out companies with

a high return on investment. They have already spun out a lot of


he observes, "and we want to keep them in New Jersey."

From the beginning, the NJCST intended to include all forms of


in its awards, according to Tesoriero, although up until now most

of the funding went to academic centers.

The Sarnoff award sends NJCST in a new direction, Tesoriero says,

adding that another award recipient also falls into a new category:

Community Options, with headquarters on Farber Road, is focusing on

the disability market. It is building its incubator in Morristown.

The incubator, which received a $250,000 award from NJCST, will


entrepreneurs with and without disabilities who are developing new

technologies for the disability market.

Other recipients of the incubator awards are Burlington


High Technology Incubator II in Mt. Laurel, which received $1 million

to build a new life sciences incubator, and Fairleigh Dickinson


in Madison, which was awarded $500,000 for a new Internet-related

incubator for student and non-student entrepreneurs.

NJIT, recipient of NJCST’s first incubator award, was given $1.5


to begin construction of a new incubator to house up to 50 technology

startup companies.

— Kathleen McGinn Spring

Top Of Page

Creative Computing, 60 Mount Lucas Road, Princeton

08540. Jeffrey Gorman, CEO. 609-683-3622; fax, 609-683-3612.


Jeff Gorman has a five-year-old computer firm that has opened a repair

center at 221 Witherspoon Street for the general public. Until now,

Creative Computing provided technical support for school districts

for Apple and Macintosh computers. The firm has a resellers license

and repair authorization; it also does staff training, supports a

program that produces IEPs (student progress reports), and repairs

and administers networks.

Gorman grew up as a Navy junior, spending many of his early years

in Norfolk, and graduated from the University of Buffalo in 1989.

He worked as a programmer for CEO Software, now in Red Bank, before

starting his own firm in 1996.

In the course of fixing and programming school computers, Gorman says,

he and his staff people have gained an intimate knowledge of the inner

workings of Macintoshes. "We know more about the Mac than


Mitchell’s Woodworking, 25-B Princess Diana Lane,

Trenton 08638. Gordon and Geoffrey Mitchell, owners. 609-737-7279;

fax, 609-737-0414. Www.mitchellswoodworking.com.

The 11-year-old custom cabinet manufacturing firm expanded from its

Reed Road headquarters to a 4,500-foot space leased from Boehm


The Mitchell brothers trained with their late father, William


who was a self-employed carpenter and cabinet-maker in Titusville.

They make entertainment centers, kitchen cabinets, mantels, and


and they also do kitchen design.

Top Of Page
New in Town

Regal Computer Systems Inc., 947 State Road, Suite

204, Princeton 08540. Ashwin Reddy, business manager. 609-921-7676;

fax, 609-921-8166. Home page: www.regalsys.com.

This computer consulting company moved from Edison two weeks ago to

450 square feet on State Road. Ashwin Reddy, the business manager,

says the three person firm moved because he lives on River Road and

wanted to improve his commute.

The firm recruits software consultants worldwide and places them in

contract assignments at major corporations and organizations,


AT&T, Chase Manhattan, and the U.S. Department of State. Many of the

70 consultants now working for Regal come from India, London, and


Top Of Page
Crosstown Moves

Global Marketing and Information Technology Company

(Mega Group), 4 Crossroads Drive, Suite 108, Robbinsville 08691.

Mark A. Iorio, CEO. 609-584-7400; fax, 609-584-1977.


After one year at Thomas Rhodes Drive in the same quarters with his

father’s fulfillment firm, M&B Associates, Mark Iorio moved his firm

back to its former home, Crossroads Drive in Robbinsville. "Not

all company mergers work out the way it was expected, and that was

the case with the proposed merger of our two firms," says Iorio.

Founded as the Mega Group, GMITC does marketing communications,


advertising, website development, database management and fulfillment.

M&B Associates offers marketing support services.

Top Of Page
Leaving Town

SBX, 500 Executive Drive, Suite 306, Ossining,

NY, 10562. Jason Shore 914-923-3383. Www.nanocaps.com.

Larry Shiller has relinquished administrative control of SBX and the

firm has moved from 194 Tamarack Circle to Ossining, New York, where

Jason Shore is now in charge. SBX is an online Nanocap Community and

does order matching for SEC reporting companies not listed on NASDAQ.

Shiller retains an investment.

Top Of Page

Manfred Halpern 76, on January 14. He was emeritus


of politics at Princeton University.

John L. Simone, 49, on January 16. He was a custodian

with Princeton Regional Schools.

James A. Roberts, 50, on January 16. He was a fleet


with Princeton Armored Services on Whitehead Road.

Yvette Weiss, 60, on January 19. She had a law practice

on North Harrison Street.

Corrections or additions?

This page is published by PrincetonInfo.com

— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

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