Rosetta, the digital marketing agency based in American Metro Center, has been chosen by Princess Road-based Special Olympics New Jersey to develop and implement an advertising strategy for the 2014 Special Olympics USA National Games, which will be held in New Jersey.

Rosetta will be designing and developing a new website expected to launch by the end of the year; developing and integrating all social media components; and creating a strategy for and the execution of a digital and outdoor advertising campaign. Rosetta began working with Special Olympics on its brand positioning and online marketing strategy in 2011

“This is an organization that makes a difference on a local level each and every day and we see plenty of room to grow its base of passionate and loyal supporters through stronger connections and greater awareness of the regular events that are held across the state of New Jersey,” says Rosetta CEO Chris Kuenne of Special Olympics.

Special Olympics New Jersey serves more than 22,000 children and adults in New Jersey and conducts nearly 200 competitions and fundraisers each year with the help of a network of 20,000 volunteers.

“The Rosetta team has demonstrated a sincere passion and pride in creating an extraordinary strategy for Special Olympics New Jersey to advance the lives of the athletes we serve,” said Marc Edenzon, president of SONJ.

Rosetta operates as an independent brand of the Publicis Groupe of global agencies and is one of the nation’s largest digital and direct interactive agencies.

Rosetta, 100 American Metro Boulevard, Suite 201, Hamilton 08619; 609-689-6100; fax, 609-631-0184. Christopher B. Kuenne, president.

Special Olympics New Jersey, 3 Princess Road, Lawrenceville 08648; 609-896-8000; fax, 609-896-8040. Marc Edenzon, president.

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