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These stories by Peter J. Mladineo and Barbara Fox were published in U.S. 1 Newspaper on October 14, 1998. All rights reserved.
Regional Business Partnership
If Princeton casts a shadow over the surrounding municipalities, neighbors who blur the boundary lines will find that shadow profitable, says Barbara Kauffman. "The area is more attractive when one looks at it as a whole region as opposed to a municipality," she says.
Kauffman is the vice president of economic development of the Regional Business Partnership, a Newark-based nonprofit founded in 1994 that focuses on programs that try to attract and retain businesses in northern New Jersey (973-242-6327, E-mail: firstname.lastname@example.org).
"We take the perspective of our member businesses," she explains. "They look at markets, they don't look at lines on the map or geographic boundaries. From a market perspective city and suburb are interconnected. In fact if one were to look around the country the healthiest suburbs are those that are located outside vibrant downtowns."
Kauffman speaks at Industrial/Commercial Real Estate Women on Thursday, October 22, at 5:30 p.m. at the Newark Airport Marriott. Call Marci Lerner at 732-238-8100, extension 219, for reservations.
"I think that the way you define a region depends on what industry you're talking about," Kauffman explains. "From a sales perspective, we're selling a region in the way that one would sell a product. This is something that has been done successfully in other parts of the country but has not been done in New Jersey. We haven't talked about our assets to the degree that we might."
Economically speaking, she reports, the Princeton area seems more like northern New Jersey than southern New Jersey. This she ascribes to its pharmaceutical and technological endowments. "Clearly there's a technology strength in the Princeton area, which is quite important," she says. "Geographically we're a small state, but we're also very diverse. The northern part of the state is much more like New York, the southern part of state is much more like Philadelphia."
The Regional Business Partnership has a sister organization, the Southern New Jersey Regional Business Partnership. Together they are publishing a directory about New Jersey products and services exported by New Jersey companies. "We view them as partners as opposed to competitors," says Kauffman. "Businesses that choose to go to southern New Jersey are not the ones that would choose to go to northern New Jersey."
Here's another similarity this region has with northern New Jersey: both are frantically trying to ease a shortage of office space. "Downtown Newark has a shortage of Class A space," Kauffman reports. "742 Broad Street is being renovated. The Hudson waterfront (in Jersey City) has two major spec buildings. In Morris there are pockets that have virtually no class A space available, so I don't think it's dissimilar from Princeton."
But, Kauffman concedes, this issue doesn't really get much of a mention from her clients. "The answer is that the market will drive the demand for space," she says. Besides, the Regional Business Partnership is more interested in the big picture. "One of the most important factors is the transportation network" in that region, she says. "The fact that there's a convergence of the airport, seaport, rail, road, makes it possible to get anything on demand. This is a tremendous asset for businesses."
-- Peter J. Mladineo
The College of New Jersey's new president comes from Drake University in Iowa, where as executive vice president she was second in command. At age 50, she is the 15th president here and will earn $160,000. Gitenstein (rhymes with dean) will officially replace the controversial former president, Harold Eickhoff, on January 2.
She grew up in the Alabama panhandle, was an English major at Duke University, Class of 1970, and has a PhD in American literature from the University of North Carolina. Her husband Donald Hart, who has a PhD in philosophy, has a business dealing with computer assisted instruction.
Robert Johnston was named executive director of the county wide information and referral services. He managed a similar service in southeastern Pennsylvania.
The utilities division of Asea Brown Boveri opened up an office on Route 1. This recently formed group is staffed with consultants who work internationally on updating substations.
NurseFinders opened up a new office at 660 Plainsboro Road, in the space formerly occupied by the Princeton Meadows Skin Clinic. This office is concerned with nurse recruitment, not home health care aids, like its sister office in Mercerville Professional Park.
In 1980, Cornelius Bull started the organization that finds high school graduates internships and apprenticeships all over the world in their interim between high school and college. In 1988 he moved it to Cambridge, Massachusetts, and now his daughter Holly Bull, a Princeton High School graduate (Class of 1980), has reopened the Princeton office after a 10-year interim. "We have a database of 3,000 different kinds of programs," she says. "Anything you can think of except for jobs."
Bull took time off before and during college to travel in India and Nepal. Then she attended the University of Virginia (Class of 1986), and started working for Interim shortly thereafter. Bull also has a masters in education from the Harvard Graduate School of Education (Class of 1994).
Jim Feld moved his graphics design studio from Hillsborough. In business for seven years, Feld, 36, says he has a full-service studio set up that can handle photography, airbrush, and graphic design.
Prior to starting this business seven years ago, he was art director of the Nonprofit Times. "I've been doing this stuff since I was 17 years old," he says.
Robert Rubenstein, 34, joined Rothenberg & Rothenberg as a partner. Formerly a partner at Carchman Sochor, he specializes in litigation, with an emphasis in employment law and commercial litigation. His wife, Karyn Rubenstein, also practices there, as well as Meryl Rothenberg, wife of Robert Rothenberg.
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