Qforma, a pharma analytics company based in Santa Fe, New Mexico, has moved its Princeton office from 20 to 40 Nassau Street to help accommodate a recent expansion.

The company, Qforma has nearly doubled its overall staff in the last 18 months, from 22 to 40, including a 23-percent increase in staff in Princeton.

Qforma develops analytical software tools designed to help doctors and pharma clients organize data from disparate sources and identify patterns. The company attributes much of its recent success — which comes counter to the current wave of instability gnawing at the pharmaceutical industry in the state — to its ability to predict trends based on patterns in the data.

The company also advises companies on business practices, management, and staffing.

The company was founded a decade ago in Santa Fe, its technology based on datamining tools developed at the Los Alamos National Laboratory and expanded to Princeton about four years ago to be near the pharma hub of central New Jersey. The company recently inked an agreement with newspaper USA Today to offer consumers nationwide a free online database for locating the most influential doctors in major metropolitan areas in the U.S.

Qforma’s Princeton office is overseen by Alan Reicheg, who has served as the company’s senior vice president of business development since it got here in 2006. Reicheg earned his bachelor’s in economics from Rutgers before beginning his career in pharmaceuticals. He started in 1989 as a medical sales representative at Carter Wallace and then became manager of sales training and development there.

Reicheg then worked in marketing and managed care with MedPointe Pharmaceuticals and Savient Pharmaceuticals before joining Commodicast, later renamed Qforma.

Qforma, 40 Nassau Street, Princeton 08540; 609-921-7979; fax, 609-924-7491. Alan G. Reicheg, vp, business development. www.qforma.com

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