The first step to permanent weight loss and maintenance is to understand why you eat. We overeat for so many reasons. Stress, boredom, habit, fear, abuse, illness, divorce –– you name it, there is a reason to overeat. Food is a difficult addiction to conquer. It is necessary for survival, and unlike other addictive substances, food is everywhere.

Enter Joyce Hofmann and the Princeton Weight Loss Program.

For over 25 years, Hofmann has helped thousands of clients lose weight and finally keep it off by providing a sensible program for sustainable weight loss. She is a motivational speaker on weight loss to corporations, including Johnson & Johnson, and to schools and community organizations.

At Princeton Weight Loss Program Hofmann spends one-on-one time with each of her clients to figure out the psychological reasons why they eat. Each program is individually designed to fit a person’s needs and lifestyle. There are no prepackaged foods or supplements, and no crash dieting. Clients learn how to lose weight gradually and keep it off.

The program follows five principles: understanding why and how you eat; behavior modification to break the pattern of food addiction; choosing the right foods and controlling your portions; healthy and sustainable exercise program; and positive coaching.

Having used these principles herself, Hofmann is uniquely qualified to help people achieve their weight loss goals. She opened a weight loss center because she was overweight as a child and has a strong desire to help others lose weight.

During her senior year in high school it finally hit her: food was controlling her life. She knew she had to develop a program to stop binging and using food as her friend and comfort.

She developed tunnel vision and began eating healthy and exercising. Food didn’t own her anymore, and she was able to control her addiction. She was able to flip the “off” switch in her brain by using a disciplined program that she now shares with her clients. She has kept a healthy weight for over 30 years and has helped thousands of clients do the same.

Join Hofmann on a journey to significant and permanent weight loss. It won’t happen quickly, and it won’t be easy. But if you follow her program, you will lose weight and keep it off. It’s time to take your power back over food. Request a free consultation today.

Princeton Weight Loss Program. 601 Ewing Street, Suite C-1, Princeton 08540. Joyce Hofmann, founder. 609-683-0022. See ad, page

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