Expansions

Crosstown Moves

Leaving Town

Out of Business

Down-Sizing

Management Moves">Management Moves

Name Changes

Deaths

Corrections or additions?

This article was prepared for the April 3, 2002 edition of

U.S. 1 Newspaper. All rights reserved.

Princeton Lightwave Transforms

How does a new CEO transform a technology product-driven

organization into a customer oriented one? In his first weeks at

Princeton

Lightwave, Didier J. Le Lannic featured the customer at the beginning

of every team meeting, and he continues this practice. "The best

way to say that the customer is most important is to talk about the

recent communication with the customer, whether it was a failure or

a success," says Le Lannic.

Le Lannic, a native of France, is in his fourth month at the Route

130 start-up. Since he came, as a result of the telecom downturn,

the young optical networks company has had to reduce its workforce

from 80 to 55. He is undeterred. "A lot of the market situation

is driven by fear and nothing else," says Le Lannic. "There

is a need for technology."

Princeton Lightwave’s CEO has been in the United States for nine years

and in his 18-year career has worked in all the areas of

telecommunications

business. "I decided 15 years ago that my prime driver in any

business would be the consumer," he says. "The customer is

the most important person on the team. If you don’t satisfy them you

are going to lose them. And if you don’t attract new customers, you

don’t have a business. We want our people to understand that the

customer

is king."

The best way to satisfy customers, he believes, is to keep them

informed

at every step.

"What makes the difference in a great leader from an average one

is communication. We never over-communicate. We say over and over

again the same values," says Le Lannic, who hearkens back to the

torture of learning the multiplication table by repetition. "I

hated it, but I became pretty good at calculating very fast. The best

way to learn something is to repeat it over and over again, and one

way or another it gets through the brain."

Princeton Lightwave is the photonics company that has its roots at

the Sarnoff Corporation. Founded in May, 2000, it has an unusually

valuable portfolio — the exclusive rights to the Sarnoff’s key

optoelectronic intellectual property for telecommunications. With

55 employees in 90,000 square feet, including a highly automated

manufacturing

area, it has been shipping prototypes since last August, and aims

to be a leading provider of high performance active components for

next generation optical networks.

Princeton Lightwave Inc. (PLI) got a good head start

at Sarnoff, which had 10 years and $70 million in federal funding

to develop high-power components for long-haul applications (U.S.1,

May 4, 2000). "It is unusual to work in a startup where the team

is complete," says Le Lannic. "We have a world class factory

and foundry where we are manufacturing indium phosphide substrates

for optical components."

PLI raised $28 million in its first round of funding in May, 2000,

from Morgenthaler, US Venture Partners, and Venrock who own the

majority

of PLI’s shares. Sarnoff has a minority stake. "Our current

manufacturing

facility has an output capacity of $60 million annually," says

Le Lannic.

PLI had $2 million in sales last year and believes it offers the

highest

power pump laser modules available on the market. Though its rival

for these, Furukawa, claims a 70 to 80 percent market share, PLI

expects

to dominate the highest power range. Among the potential customers

for such an advanced product are Corning, Lucent, Ciena, Alcatel,

Pirelli, Nortel and other major long haul players. Little competition

exists for another PLI product, a tunable laser component, called

a broadband gainchip. Potential customers for this include such

tunable

laser companies as New Focus, Iolon, and Blue Sky Research.

Le Lannic succeeded Greg Blonder as president and chief executive

officer. Blonder was the venture capitalist who served as an interim

CEO during PLI’s development stage, but the company also had another

CEO who lasted only a short while, John Pittman. Pittman came from

Nortel, the second largest global leading telecommunications equipment

supplier, and stayed just six months before deciding start-ups were

not for him and going back to an operations job in a large telecom

firm.

Le Lannic’s most recent job was as general manager of the only

profitable

division at a public company, Zilog Inc., based in Campbell,

California.

At Zilog, a leading provider of embedded and integrated circuits for

networking and wireless equipment, he developed new product lines

that were responsible for 45 percent of sales. He has also been

general

manager of Adaptec, a storage access solutions provider and held

senior

positions at Pertec Memories Inc. and Alcatel Thomson Gigadisc.

The oldest of three children, Le Lannic grew up in

Brittany,

near Nantes, and his father, who had a blue collar job, managed to

give him a Jesuit education — a BA in electronics and two master’s

degrees.

"I have never liked the feeling of being second and have tried

to be at the top of my class since I was a little kid," he says.

"I had tough parents who dedicated a lot of their financial

resources

to my education. I am very demanding on myself and I expect no less

from my people." He and his wife live in Princeton with their

two school-aged children.

His first and biggest challenge is to transform the company from being

technology driven to being market driven. When he arrived, he found

an amazing technology trove: 20 staffers with PhDs in diverse areas.

He has just hired a chief financial officer, George Roberts, a Siena

College alumnus who studied global management at INSEAD in

Fountainbleu,

France. A General Electric veteran, he had been a CFO in two telecom

companies — including a start-up acquired by Lucent, Spectran,

and a mobile wireless data in Nebraska.

Now Le Lannic is in the process of hiring a vice president of sales.

"The management team that I have started to build will have people

who are very seasoned, who have built products in large volume, and

who have a sense of the market."

"I don’t think local but very global. One of my strengths is to

build teams that are world class. That’s what attracted me to PLI.

Not only do we have a world class team, but it is unique in its

expertise,

talent, experience. This company is a Sarnoff spinoff and the core

of the team comes from there. We have five different domains that

very few can claim access to."

His next challenge will be to leverage the technology and product.

Before that happens, the market will need to get better. "It is

true that the whole market has significant downturn," Didier says,

"but nonetheless the Internet is still fueling a tremendous growth

for communication. Whether the industry is scared or not, the need

for bandwidth will continue to increase and there will be a need for

optical components, especially in the U.S. but also in other areas

of the world. When you look at China, for example, a very large

country

without a solid infrastructure, it is going directly to an optical

network. The infrastructure that China will buy will need Princeton

Lightwave laser components."

Princeton Lightwave Inc., 2601 Route 130 South,

Cranbury 08512. Didier J. Le Lannic, president and CEO. 609-925-8100.

Www.princetonlightwave.com

Top Of Page
Expansions

Kinko’s Copy Center, 731 Nassau Park Boulevard,

Princeton 08540. Matt Brickner, manager. 609-799-2863; fax,

609-799-4568.

Www.kinkos.com

After 13 years doing business practically next door to Princeton

University,

Kinko’s Copy Center has moved out on Route 1 and into Nassau Park,

the big box shopping center that has Wal-Mart and Home Depot. The

move was scheduled for November but did not take place until the

weekend

of March 23 and 24.

Just nine employees are working here now, in 6,300 square feet, but

hiring will continue. The 24-hour operation has oversize copies,

computer

rental, and a Kodak PictureMaker kiosk.

Top Of Page
Crosstown Moves

Servion Global Solutions Inc., 29 Emmons Drive,

Suite E-30, Princeton 08540. Balakrishnan Kavikkal, president.

609-987-0044;

fax, 609-987-8797. Home page: www.servion.com

Servion Global has moved from one suite to another on Emmons Drive,

from G-30 to E-30. A spokesperson declined to provide additional

information

but said that the firm does business response solutions and has 15

employees. With offices in five cities in India, the company has

branches

in the United Kingdom, United Arab Emirates, Sri Lanka, Singapore,

Australia, and another U.S. office in California.

It offers business response solutions for the financial, banking,

insurance, hospitality, and telecommunications industries and has

300 employees worldwide.

Top Of Page
Leaving Town

Guidant Sales Corporation, 10 Lake Center Executive

Park, Suite 205, Marlton 08053. Chris Hartman, regional manager.

856-797-2300;

fax, 856-596-8119. Www.guidant.com

After one year on Centre Drive in Jamesburg, Chris Hartman closed

an office on Centre Drive in Jamesburg and moved to Marlton on March

15. Phone and fax are new. Based in Indianapolis, the 10,000-person

company offers stents and other devices for cardio and vascular

patients.

Top Of Page
Out of Business

ORS Automation (ORSI), 402 Wall Street, Princeton

08540. Ed Kornstein, president. 609-924-1667; fax, 609-924-2413.

Home

page: www.orsautomation.com

After 34 years ORS Automation is out of business, and

has vacated 8,000 square feet at Research Park. It pioneered in the

field of machine vision, development, production, and installation

of microprocessor-based vision systems for industrial use. At its

peak in the mid 1990s it had gross sales of $1.4 million.

ORC’s vision systems combined PC-based computing hardware with

sophisticated

vision software for use in fields, such as machine guidance and

alignment,

machine control, robotics vision, product identification and product

inspection. It developed easy-to-use man-machine interfaces to

exploit

system capabilities.

Top Of Page
Down-Sizing

RBC Bearings, 60 Round Hill Road, Fairfield 06430.

Michael J. Hartnett, president and CEO. 800-390-3300; fax,

609-882-5533.

Www.rbcbearings.com

The manufacturer of roller bearings has moved from Trenton to

Fairfield.

THE REPORT PUBLISHED ABOVE THAT THE MANUFACTURER MOVED TO FAIRFIELD IS

IN CORRECT. OPERATIONS ARE IN PLACE AT 400 SULLIVAN WAY IN WEST

TRENTON. ONLY THE HEADQUARTERS HAS MOVED. U.S. 1 REGRETS THE ERROR.

4-16-2002

Sesco, 1095 Cranbury-South River Road, Suite 4,

Jamesburg 08831. Thomas J. Hayes, project director. 609-655-0102;

fax, 609-655-1744.

The energy services company is taking calls from a Texas location.

Based in Oak Ridge, Tennessee, it works with major utilities to

provide

weatherization services.

URS/O’Brien Kreitzberg (URS), 340 Scotch Road,

Ewing 08628. Ralph Borras, vice president. 609-406-1300; fax,

609-406-9711.

Www.urscorp.com

URS Corporation (NYSE: URS) has closed its office at 340 Scotch Road

in Ewing. Spokesperson Judith Lillard says that location became part

of URS, an engineering and construction firm, as part of an

acquisition

three years ago. She was not able to say whether employees at that

office had been transferred. Formerly known as O’Brien Kreitzberg,

the corporation has 300 offices in 30 countries. In New Jersey, it

has offices in Cranford, Florence, Newark, and Totowa.

Top Of Page
Management Moves">Management Moves

New Jersey State Museum, 205 West State Street,

Box 530, Trenton 08625-0530. Helen Shannon, executive director.

609-292-6464;

fax, 609-599-4098. Home page:

www.state.nj.us/state/museum/musidx.html

Helen Shannon is the new executive director of the State Museum,

replacing the acting director, Lorraine Williams.

Top Of Page
Name Changes

JLT Re Solutions Inc. (JLT), 1009 Lenox Drive,

Building Four West, Suite 110, Box 6400, Lawrenceville 08648-6400.

John Januszewski, COO. 609-896-0555; fax, 609-896-2666.

Jardine Sayer, the American subsidiary of a British re-insurance firm,

has posted a name change to JLT Re Solutions, says John Januszewski,

who has been chief operating officer for the last decade. He says

that changing from names to initials more accurately reflects the

name the British parent firm uses, which is Jardine Lloyd Thompson.

The company was founded by John D. Sayer in 1979. Jardine Sayer bought

80 percent of it in 1989 and kept the Sayer name until 1994. With

47 employees in 15,000 square feet at the Princeton location, the

company trades as JLT on the London exchange.

Top Of Page
Deaths

Richard Alan Schinman , 47, on March 23. He owned Home

Seekers Realty Company and Multiple Rental Services in Hamilton.

David R. Hullfish , 58, on March 24. He had owned

Plainsboro

Deli.

Roger Draffan Sullivan , 77, on March 28. An aeronautical

engineer with Aeronautical Research Associates of Princeton (ARAP),

he discovered a solution for the Navier-Stokes equations for fluid

flows.

Ronald R. Stoj , 54, on March 28. He had worked in the

administration at Mercer County Community College and with the state

Department of Education.


Previous Story


Corrections or additions?


This page is published by PrincetonInfo.com

— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

Facebook Comments