Pent up demand

say the economists

Is what we experience

when a recession ends.

Consumers who’d held buying instincts

in check

Are letting go

Giving way to an upswing in purchasing.

This happened to me late one night

at Whole Foods Market Princeton

I walked through the aisles

filling my cart

with high antioxidant balms

orange-ginger-shea butter

handmade scented soaps and bath salts

that make me sneeze.

And there it was, the impulse purchase

I’d restrained myself against for so long

right there at the checkout counter.

I had to give in

because the business news proclaimed it so.

The packaging, so pretty

My budget, my wallet

The covers so romantic.

A couple in Paris,

she in a checkered beret,

sips coffee and holds her head high

While he serenades her with his guitar

Facing each other, their legs barely touch.

Or, in a Cuban cafe

He in his straw hat claps hands

As she dances with maracas.

Nearby, a trumpeter and guitarist

Play with eyes closed.

A soulful moment

aided by a little tequila.

Or, in Spain

A wavy haired beauty

wends her way along cobble-stoned streets.

A full-lipped guitarist fingers his instrument

under a celestial orange orb.

These CD covers transport me

to foreign lands

for only $15.99 each

and end the recession in one fell swoop.

“Captivating guajiras, trovas and boleros

take you to a musically rich island,”

promise the liner notes.

“Flamenco, rhumba, catalana and pop

blend in a vibrant musical tapestry.”

I’m hooked.

I throw one, two, then three

into the cart.

My sons’ voices in my head:

“Muzak for Boomers.”

I throw caution to the wind.

This is my pent-up demand.

In the grocery store, anything is fair game.

It’s all allocated to the food budget.

Sustenance from consumer goods

to fill my desires and longing and unmet needs.

Ilene Dube is a frequent U.S. 1 contributor and West Windsor resident.

Facebook Comments