Health Online

Video vs. Online

Venture Money

For Non-Profits — A High Tech Sale

Work Discrimination

New Jersey: Ask Abby

Women’s Trade

DeVry’s Bachelors

From Stevens:

Bike to Work Day

Handbooks for Small Business,

Management Tips:

Employer of the Year

Corporate Angels

Accountants for the Older Citizen

Corrections or additions?

Online SBA Courses

These articles were published in U.S. 1 Newspaper

on March 24, 1999. All rights reserved.

Even Uncle Sam is getting into the online learning mode,

thanks in part to efforts of a Princeton area firm. Anyone with a

standard Internet connection can now participate in the new SBA Small

Business Classroom 24 hours a day. This new online education resource

uses the latest technology to bring easy-to-use, electronic business

courses for current and aspiring entrepreneurs — technology developed

with the aid of the Princeton Center for Education Services, based

at the Straube Center in Pennington (see page 41).

"Our new Small Business Classroom is designed to meet the business

education and information needs of the 21st century aspiring entrepreneur,"

says Aida Alvarez, administrator of the U.S. Small Business

Administration (SBA). The SBA Small Business Classroom is accessible

through the agency’s website at or at

The online courses are short (7 to 30 minutes), self-paced, learning

modules formatted into easy-to-follow learning templates. The content

of each course is enhanced with graphics, audio, and numerous electronic

links to other small business learning resources. Certain courses

will be offered in both Spanish and English. Current online courses


Are you Y2K OK?, providing information and instruction

on dealing with the Y2K computer issue.

The Business Plan, a comprehensive course on how to prepare

an effective business plan; profiles each component in detail and

includes additional resources.

How to Raise Capital for a small business, providing instruction

on how to prepare a loan proposal, how banks review financial requests

and information on SBA’s financial assistance programs.

The SBA also plans to include more courses on financial assistance,

marketing, and how to do business with the federal government in the

near future. Additional components of the SBA Small Business Classroom

include online counseling with SCORE volunteers, a library, and a

Course Evaluation and Comments Forum.

Top Of Page
Health Online

Centenarians, once rare, are now the world’s fastest-growing

age group and are setting the gold standard for healthy living. Learn

how you can apply lifestyle lessons from the centenarians to make

your own lives longer and healthier by participating in live online

chats at The chats, featuring Thomas

Perls of Harvard Medical School and director of the New-England

Centenarian Study, are scheduled for this Friday, March 26, March

31, April 5, and April 8 at 9.30 p.m.

Perls will discuss what you can learn from centenarians about maintaining

your health and enjoyment of life as you grow old, and will answer

questions from other online chat participants.

To participate, access the home-page, click on one of the registration

links, register your user ID, password, and nickname, and return to

the home-page and click on the chat link for the chat you would like

to attend. You can join the chat and log out at any time.

HealthAtoZ is a search engine and consumer-oriented communities site

developed by medical professionals. It consists of a directory of

more than 50,000 health and medical web sites, supportive online communities

for consumers with different medical conditions, consumer-oriented

news, and the "Health Calendar and Reminder Service." Other

popular features include "Ask the Cyber Librarian," Health

E-Cards, the Vote of the Week, and a health-related online chat series.

Top Of Page
Video vs. Online

Online learning can only go so far, say the experts.

Some projects seem to demand a face to face meeting. If a "press

the flesh" confrontation is absolutely not possible, the next

best thing is a videoconference.

Jeffrey P. O’Brien, president of Avideo Co. Inc., rents out

videoconference space at Princeton Corporate Plaza (732-274-0033).

When individuals are meeting for the very first time, videoconferencing

can demonstrate the importance you place on the meeting, says O’Brien,

a business administration major from Rutgers, Class of 1981. Other

times when videoconferencing is the way to go:

For negotiating, when you need to be able to measure whether

what you have to say has affected your adversary. "Visualization

is totally different," says O’Brien. "It completes the conversation."

For shared projects. "Often organizations need to

work on the same document," says O’Brien. "At the videoconference

with a document camera they can share computer screen images, audio,

video tape, all created and transmitted instantly. They can see each

other working on the same document. You can’t do that on a conference


For face to face meetings when there is no time or budget

for travel. Law firms often bring their court reporters to O’Brien’s

space for videoconferenced depositions. Some firms do job interviews

by video.

For large meetings when you can’t justify the costs associated

to bringing everyone to that one location. Use of a videoconferencing

room costs about $200 an hour.

O’Brien has these tips for videoconferencing:

Don’t be unprepared. It’s an expensive phone call, so

be on time.

Use the right decor and proper lighting. Try for blues

or grays on the walls and don’t wear your white shirt.

Understand how the equipment works.

Don’t ever mute the audio. It makes people suspicious.

Don’t pan away from the subject. It leaves the person

at the other end wondering what’s going on; it’s like being put on


Don’t jump in at the same time. Though the speed of transmission

has increased so it is almost instantaneous, cameras are voice activated,

so listen to what the other person says.

Conduct yourself professionally as though you are in a

public facility.

Bring your company logo on a sign or slide; it can be

projected on a video screen.

Don’t waste money. The phone companies do not supply instant

readouts for your telephone charges.

One more "don’t" that a colleague learned the hard way:

don’t leave the equipment on unless there is an intended purpose.

"We schedule ours to be left on when we have sales reps out selling,

and they will call up our conference room without anyone being here,"

says O’Brien. But he knew another company’s rep who used his home

office as a demo room, and one day he demoed his basement only to

find a strange man standing there — he was fixing the furnace.

Top Of Page
Venture Money

Entrepreneurs don’t have to be making money now to gain

the confidence of investors, says Stephen Shaffer of Penny Lane

Partners LP of 1 Palmer Square. "What we look for are companies

that have a strong management team in place and a compelling story

— a proprietary feature that we feel certain can capture a meaningful

share of a very large market."

Shaffer will be one of the panelists at this year’s New Jersey Venture

Fair on Monday, March 29, from noon to 5 p.m. at the Liberty Science

Center in Jersey City. The exposition, titled "Where emerging

growth companies and venture capital meet," will give potential

investors like Shaffer a chance to view new products and meet the

management teams of more than 40 promising businesses. After the venture

capitalists give their luncheon addresses, the trade show starts at

1:30 p.m., and the fair concludes with a cocktail party. Cost: $115.

Call 609-452-1010.

Other panelists at the fair include John Martinson of Edison

Venture Fund, New Jersey’s largest venture capital firm; Ron Hahn

of Early Stage Enterprises, Frank Tower of Blue Rock Capital,

and Brandon Hull of Cardinal Health Partners. Individual investors,

commercial lenders, investment bankers and brokers, attorneys, accountants

and other corporate business developers are also invited to attend;

for more information, contact the New Jersey Technology Council at


An alumnus of Dartmouth College, Class of 1967, Stephen Shaffer holds

a BA in history and an MBA from Cornell. He joined Prudential Insurance

Company of America in 1969 to negotiate leverage buyouts for the company.

Prior to founding Penny Lane, Shaffer did private placements as an

intermediary for his New York based broker-dealer, Denslow, Shaffer

and Company.

By definition a Small Business Investment Company (SBIC), Penny Lane

is limited to investments of up to $2 million in any given deal. In

addition to stock, investors typically claim a seat on the board of

directors. This means entrepreneurs have to be ready to give up a

portion of their company.

"Venture capitalists are expensive people," Shaffer concedes.

"But investors not only bring money to a company, they bring experience,

useful connections, and strategic focus because they’ve been in the


In the three years since the company was founded, Shaffer and his

three partners have invested over $18 million in 12 portfolio companies

covering a broad range of fields, from biotechnology to publishing.

He offers the following suggestions to entrepreneurs thinking about

ways to help their businesses grow:

Approach the right investors. A company is eligible for

different sources of funding depending on its size, history and stage

of development. "You can save yourself time by knowing which investors

will take the risk, and for how much," says Shaffer. At the "seed"

stage, an idea or concept may be enough to attract initial investments

of up to $500,000 from "angel" investors. An SBIC like Penny

Lane usually enters the picture once a company has established both

history and a viable product. Large investment firms, banks and venture

capitalists typically enter at a much later stage.

Demonstrate a potentially sizable market share. Investors

are accustomed to looking a few years down the road, but they want

reassurance nonetheless. "At this stage of investment, venture

capital firms aren’t necessarily looking at the immediate profit margin

so much as what amount of the market the company can seize once the

company is fully developed."

Establish management history. Investors are looking at

the integrity of the people in a business, not just the product. "If

I see a management team in place that I don’t like, I won’t do the

deal," says Shaffer. "We like to know the management team

has worked together and can function well together," says Shaffer.

For him, that usually means at least three years of company history.

Know your company’s worth. Entrepreneurs occasionally

sabotage efforts to gain financial backing by clinging to unrealistic

expectations. "We turn down a lot of deals because the entrepreneurs

think it’s worth a whole lot more than we think it’s worth," says

Shaffer. On the other hand, if investors are scrambling to get stock,

that could mean a company has been undervalued. The best way to avoid

either situation: work closely with someone who knows the financial


Recruit a professional advisor. A concise, intelligible

business plan, Shaffer urges, should be drafted under the guidance

of a professional before it reaches investors. "We’d almost prefer

that the plan come to us through somebody else," says Shaffer.

"It tells us that at least somebody has looked at it and has passed

judgment on it that it belongs in the venture capital community."

Attorneys, investment bankers and intermediaries can all help get

your plan in the right hands.

Although the competition for funding is rigorous, promising businesses

benefit from what Shaffer describes as a "cooperative" rather

than competitive attitude within the SBIC community. "I’m just

as happy to do a deal with other venture capitalists as not,"

says Shaffer. Attractive businesses will often pull in multiple investors,

which means both more money and a better chance for success. "We

all get together and share ideas about how to do things: how to raise

your own money, what to look for in companies, how to hire staff,

how to bring partners in. The more minds, the better."

— Melinda Sherwood

Top Of Page
For Non-Profits — A High Tech Sale

Four-drawer file used cabinets for $10, new fax machines

for $35, and Pentium computers for $300. Sound too good to be true?

Not if you run a non-profit business. Trenton Waste Exchange and Recycled

Office Equipment Company are co-sponsoring a four-hour warehouse sale

on Tuesday, March 30, from 9 a.m. to 1 p.m. at Bordentown Self Storage,

1025 Route 206 (opposite the Bordentown weigh station of New Jersey

Turnpike’s Exit 7).

Trenton Waste Exchange is a nonprofit donation broker and a virtual

warehouse (609-921-3393). Carol W. Royal, the director, helps

locate homes for unwanted but usable surplus.

Providing the merchandise for this sale is Bill Mischlich of

the for-profit Robbinsville-based Recycled Office Equipment Company

(609-208-0559). Mischlich bids on lots, donates a percentage of what

he gets to charity (U.S. 1, December 23, 1998).

Some of the equipment has been donated to charity through Mischlich,

some was given to him through a barter arrangement, and some, says

Mischlich, is "junk we have repaired."

"I make offers and appraise equipment to recycle it," says

Mischlich. "We can tell small companies what the price is or go

in and make an offer. We upgrade and test everything before we sell

it, or we take it back if it malfunctions."

Mischlich does not buy or accept donations from private individuals,

and "a 486-33 is the lowest unit we will give away," says

Mischlich, noting that this computer will take children’s games and

word processing.

He has set a slightly higher bar for the sale, offering 486-66 computers

with monitor, keyboard, and mouse for $125. Some of this price will

go into a revolving fund for more donations. Also offered on March


Pentium 100-133 computers with modem, CD-ROM, sound card,

speakers, monitor, keyboard, and mouse), $300.

Color monitors, 14, 15, and 17 inch, at $30, $45, and

$100 respectively.

Overhead projectors, $50.

Slide projectors, $60.

PA systems, $400.

Be sure to bring cash, a van or wagon, and proof of nonprofit

status. It’s cash and carry.

U.S. 1 printed a list of places to donate computers and office equipment

— and get donations from — on December 23, and the list is

available at Suggestions

on how to donate computers to schools may be found at

Among the tips: Donate software with your computer only if you are

not keeping a copy. Include manuals and other materials. Otherwise,

clean out all files on the disk with a utility program. Even the most

primitive models can help very young children with word processing

— or be used as "take-apart" fodder for figuring out how

computers work.

But for a longer list call Neil Seldman at the Institute for

Local Self Reliance in Washington at 202-232-4108 ( Seldman’s report

"Plug Into Electronics Re-Use" sells for $15 and it not only

gives a list of recyclers and reusers, it tells how to introduce community

groups or entrepreneurs to the recycling marketplace.

"Many of the successful companies use donations or sales at low

cost as a loss leader, and they make money on software, maintenance,

and service," says Seldman.

Top Of Page
Work Discrimination

Two labor law attorneys discuss discrimination in the

workforce at a free public seminar hosted by the New Jersey State

Bar Foundation on Thursday, April 8, at 7 p.m. at the New Jersey Law

Center, One Constitution Square, New Brunswick. Pre-register by calling

800-FREE-LAW or 908-937-7525.

Arnold Cohen of the Newark law firm Balk, Oxfeld, Mandell and

Cohen, and Devora L. Lindeman, an attorney with the Clifton

law firm of Proskauer Rose, will provide an overview of employment

discrimination relating to age, gender, race, handicap, whistle blower,

pregnancy discrimination, reduction in the workforce, and equal pay

for equal work.

Cohen concentrates his practice in the private and public sector of

labor and employment law. An adjunct professor at Rutgers Law School,

he is also the host of "The World of Work" on WDVR-FM.

Lindeman exclusively represents management in labor and employment

issues, defending against such claims as wrongful termination, breach

of contract, and discrimination. She also assists clients in establishing

preventive maintenance measures such as employee handbooks and sexual

harassment policies in order to prevent problems before they occur.

Top Of Page
New Jersey: Ask Abby

<B>Abby Joseph Cohen, the celebrity equity analyst

from Goldman Sachs, has been announced as the keynote luncheon speaker

for this year’s New Jersey Business Conference set for Wednesday,

May 19, from 9 to 5 p.m. at Hilton Towers in East Brunswick. Table

sponsorships for this prestigious event, which benefits Rutgers’ Graduate

School of Management, sell for $1,500 or $3,000. Call 201-339-0155.

Also speaking on May 19 are John S. Reed, chairman and CEO of

Citigroup; Patricia F. Russo, executive vice president, Lucent

Technologies; Douglas G. Watson, president and CEO of Novartis

Corporation; and Steve Wynn, chairman and CEO of Mirage Resorts.

Governor Christie Whitman is expected to join the more than

1,000 CEOs and senior executives at the conference, entitled "Beyond

2000: Industry Perspective for the 21st Century." Sponsors include

Summit Bank, New Jersey Sales & Marketing Executives Association,

Business News New Jersey, and the New Jersey State Chamber of Commerce.

"This should be a very powerful program," says Robert G.

Cox, president of Summit Bank and chair of the conference, "one

that gives senior executives across the state an opportunity to hear

from some highly visible individuals, each of whom is recognized as

a leader in his or her industry and an expert on future trends.

Top Of Page
Women’s Trade

U.S. Small Business Administration administrator Aida

Alvarez encourages New Jersey women business owners to join her

and William B. Daily, secretary of commerce, at the Canada/USA

Businesswomen’s Trade Summit in Toronto, Canada from May 17 to May


"The summit will provide a forum for Canadian and U.S. businesswomen

who are ready to do business across the border, as well as develop

beneficial commercial relationships," says Alvarez. The summit

will feature a policy forum where participants will discuss important

cross-border issues with key Canadian and U.S. policy-makers, says

Alvarez. Participants will also have the opportunity to display their

products and services at a business showcase, and to network with

their Canadian counterparts.

The fee for participating is $415. The application process includes

an assessment of each applicant’s export readiness. The summit is

limited to 150 U.S. women business owners. To register online, visit For more information, call Tanya

Galery Smith at 202-205-7268 or E-mail:

Top Of Page
DeVry’s Bachelors

For the first time in New Jersey history, a for-profit

school is offering a four-year bachelors degree program. The DeVry

Institute of North Brunswick was granted accreditation by the state’s

Commission on Higher Education for its four-year Electronics Engineering

Technology (EET) program.

"DeVry can now respond to the demands of New Jersey’s leading

companies by providing high-tech employees with increased skills and

knowledge," says Robert Bocchino, president of DeVry in

North Brunswick. The bachelor’s degree curriculum combines advanced

technical skills with business concepts.

250 students are expected to enroll in this program. Approximately

3,300 students are currently enrolled at DeVry in North Brunswick.

DeVry Institute is a division of DeVry Inc., which has 12 campuses

across the country.

Top Of Page
From Stevens:

E-Commerce Degree

Stevens Institute of Technology in Hoboken is offering

a bachelor of science degree in E-Business. AT&T has donated $100,000

for the new curriculum, and Rick Roscitt, president and CEO

of AT&T Solutions, AT&T’s outsourcing business, is scheduled to be

one of the instructors. Stevens officials say that this degree will

focus on the integration of technology and business and expose students

to a broad array of real-life and work experiences.

The institute also offers other off-campus graduate programs such

as Chemical Biology at Rider University; Telecommunications Management

at AT&T Local Services, Dayton; Concurrent Engineering at Brookdale

Community College, Lincroft; and Technology Management at Lucent Technologies,

Piscataway. For more information, call 201-216-5234.

Top Of Page
Bike to Work Day

RideWise, Somerset County’s transportation agency is

looking for cyclists to participate in its county wide "Bike to

Work" competition on Friday, May 21, the 43rd National Bike to

Work Day. Commuters all across the country are encouraged to leave

their cars at home and pedal to work on this day.

The RideWise contest is open to anyone who works in Somerset County.

There is no fee to register and prizes will be given to the cyclist

with the longest commute and to the company with the most employees


For more information or to register, call 908-704-1011. National Bike

to Work Day is sponsored by the League of American Bicyclists, an

organization focusing on bicycling advocacy and education.

Top Of Page
Handbooks for Small Business,


Here are two handbooks for business formation and operation:

The New Jersey Corporation Handbook, a comprehensive guide to New

Jersey corporations by Robert D. Frawley. Published by West

Group, the 1999 edition costs $60. To order, call 800-344-5009, fax

800-213-2323, or order online at

Frawley has an office in Morristown and is of counsel to the College

Road-based Smith, Stratton, Heher, and Brennan. He handles business

organization, mergers, acquisitions, corporate finance, venture capital,

family business counseling, and intellectual property matters.

"This is a practitioner’s handbook, written by a practitioner,"

writes Frawley in the author’s preface. "It is a handbook for

quick reference. It contains fully annotated references to Title 14A,

an invaluable tool that will save library time." The softbound

volume with approximately 475 pages, includes information regarding

choosing a corporate entity, the importance of maintaining and filing

proper business records, resolving shareholder disputes, and the duties

of officers and directors.

The New Jersey Small Business Resource Guide for 1999 is now available

from the SBA district office by calling Harry Menta at 973-645-2434.

The free 38-page guide has sections on starting and financing a business,

government regulations, financial and technical assistance programs,

and local sources of help. Updates of this information may be found

in the form of a newsletter at

Top Of Page
Management Tips:

Beyond the Fist

It was not so long ago that all one needed to be a good

manager, it seemed, was an `iron fist’ and the drive to get things

done no matter what," says Sheree Butterfield, of Drake

Beam Morin, a global career transition and outplacement consulting

firm with an office at Forrestal Village (

"But as we tumble headlong into the next millennium, the skills

required of a good manager will be all the more complex and diverse."

The firm offers these tips for managers of the future:

Make the most of technology: There is not going to be

a single area of business immune to the advancements of technology.

Managers may also find themselves communicating regularly with employees

they rarely see. Managers will need to know how to take advantage

of the latest in communications technology.

Learn to lead by listening: The ideal manager in the next

millennium will need to be a kind of vortex, drawing all the vast

resources and information available. Managers will have to make use

of everything they hear from above, below, and even outside the immediate

sphere of business.

Cultivate emotional balance: Under the pressures and conflicts

inevitable in time of change — and the coming years will be times

of great change — managers will need to approach such changes

as challenges, opportunities for learning and even altering one’s

mindset. They should be able to let certain things simply "roll

off," to see the larger picture, the greater vision, and not let

the momentary storm and stress of change affect them.

Manage the relationships, not the employees: The days

of merely supervising are waning. In the shifting sea of full and

part-timers, freelancers, temps, and flex-time workers, the manager

of tomorrow will need to "read between the lines" of these

varying groups, understand the weaknesses and utilize the strengths

inherent in each group.

Adapt: Once upon a time, managers were known and acknowledged

for the uniqueness of their style. But no longer will a single style,

however unique, suffice. The managers of tomorrow will need the ability

to step from one way of doing things to another, to become strategist,

then mentor, then team leader.

Mediate information: Tomorrow’s managers will have at

their fingertips a growing reservoir of knowledge and information.

They will need to be able to retrieve, understand, and repackage this

information swiftly, and in a manner that suits the given situation.

Juggle resources: Tight budgets are a necessity, and they

will remain so. Managers in the next millennium will have to shift

and juggle resources with ease. This applies to more than just money;

customer satisfaction, employee morale, and company image will become

part and parcel with "bottom line" concerns.

Be a visionary: Vision means not only something more than

a quarterly objective or personal aim, but something other. Being

able to see, not only the forest for the trees, but beyond the forest,

being able to envision your company as it could be, and how you can

contribute to the achievement of that vision, will be a necessity

for the coming millennium.

Cultivate ethical practices: Tomorrow’s employees will

be even less likely than they are today to endure unethical behavior

on the job. Sound ethical practices tend to trickle down, and employees

rise to the occasion. A greater sense of achievement is often the

result. The managers of the next millennium will be the wellspring

of this focus on ethics.

Welcome diversity: Diversity means difference: different

ways of approaching life and business, different ways of looking at

the world. Tomorrow’s managers will not only succeed but thrive in

the midst of diversity. They will learn and come to appreciate the

customs and beliefs of the people they work with and do business with

all over the world. The workplace is, after all, a part of the Global


"It all comes down to being willing to become a lifelong learner,"

says Butterfield. "If you want to succeed into the next millennium,

you can’t rest on your laurels. You have to keep learning new things

and grow out of the box of what used to be called, `standard management


Top Of Page
Employer of the Year

The Garden State Council of the Society for Human Resources

Management (SHRM), is seeking nominations for the 1999 New Jersey

Employer of the Year." The awards will be presented at the SHRM

State Conference on Human Resources on November 1 and 2 at the Doubletree

Inn, Somerset.

Any employer in New Jersey is eligible to nominate itself for the

award. The award is based on excellence in recruitment and selection;

compensation; benefits; employee training and development; managing

workplace diversity; integration of work and family values; health,

safety, and security; and partnering.

Nomination forms should be returned by April 30. Call Pat Reeves

at 908-754-3810.

Top Of Page
Corporate Angels

<B>Harold W. McGraw Jr., Princeton University Class

of 1940, made a $5 million gift to endow the Harold W. McGraw Jr.

Center for Teaching and Learning at Princeton University. McGraw,

who spent 52 years at McGraw Hill, currently serves as chairman emeritus.

Jacqueline Mintz, founding director of the GSI Teaching and

Resource Center at the University of California at Berkeley, will

direct the new center.

Ethicon Inc., a Johnson and Johnson company, donated $15,000

to Raritan Valley Community College (RVCC) for five educational

and community oriented programs.

"We appreciate the ongoing support of Ethicon Inc.," says

Raymond Bateman, chairman of the RVCC board of trustees. "They

have enabled RVCC to continue to deliver sound educational opportunities

and diverse cultural experiences to our community."

The money will provide nursing scholarships, enhance programs of the

Center for International Business and Education, the Institute of

Holocaust and Genocide Studies, theater, and to support the offerings

by the resident orchestra and choir.

The Kaul Foundation gave $60,000 to the Princeton Plasma

Physics Laboratory (PPPL) to supplement the endowment for PPPL’s

"Prize for Excellence in Plasma Physics and Technology Development."

Funded by the Department of Energy and managed by Princeton University,

PPPL is a collaborative national center for science and innovation

leading to an attractive fusion energy source.

The Kaul Foundation was set up by Florida businessman Ralph Kaul in

1986 to encourage and reward excellence of national significance in

scientific, public health and safety, literary, fine arts, and educational


Johnson and Johnson has awarded a $10,000 grant to Rider

University through the Independent College Fund of New Jersey to

support an urban initiative at the university. With the aid of this

grant, a new program called Students Supporting Students will attempt

to teach selected students how to develop the self-discipline, team

building, and goal setting skills within a cooperative, communal environment.

Prudential reopened its Helping Hearts Program, which

helps volunteer-based emergency medical service (EMS) squads acquire

portable cardiac defibrillators. Since the program’s inception in

1994, Prudential has helped 214 of New Jersey’s EMS squads with more

than $523,000 committed to the purchase of defibrillators.

The 1999 Prudential Helping Hearts Program provides grants of up to

$1,000 to qualifying volunteer squads. Defibrillators, which administer

jolts of electricity to "reset" the heart’s natural rhythm,

have been called one of the most important lifesaving inventions of

the 20th century.

Squads interested in applying should visit the Community Section of

Prudential’s website at or contact

their nearest Prudential office.

Top Of Page
Accountants for the Older Citizen

Robert L. Tammaro and Company, the Cranbury-based certified

public accounting firm is offering a free older citizen consultation

in connection with its "Accountants for the Older Citizen"

role. Older citizen financial planning and consulting has become a

means of financial survival for our pre and post-retirement population

and their families, says Robert L. Tammaro.

Tammaro says that there are planning techniques to preserve assets,

Establish eligibility for Medicaid, provide for dependents with disabilities,

provide for a non-institutionalized "community" spouse, preserve

distributions to estate beneficiaries, provide for long-term care,

and establish eligibility for public assistance.

"Most older citizens have either a pension plan or an individual

retirement account among their retirement assets, with large sums

invested in these retirement plans and accounts. Without proper planning,

at the participant’s death, plan assets included in a participant’s

estate may be reduced by more than 80 percent before final distributions

are made to family members." Call 609-655-8700.

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