Women in Business: New in Town

Children’s Health

Elder Health


Corrections or additions?

This article was prepared for the February 6, 2002 edition of U.S.

1 Newspaper. All rights reserved.

On the Move: Women in Business – Start-Ups

Alison Donald and Kate Kaeli are laying the foundation

for kma events LLC, a corporate event planning business. They are

filling their days with visits to vendors and potential clients. The

two women met at McCarter Theater last year after growing disenchanted

with corporate life in the big city.

Donald had been a commuter, taking the train from Princeton to her

job in the communications department of American Express, where she

planned sales meetings and other events. A 1994 graduate of Penn


she had moved to American Express after a stint at a similar job at

Prudential in Newark.

Working in the city has advantages, she says, including a choice of

high-paying corporate jobs. But, newly married to Tim Donald, who

works for Blue Cross/Blue Shield in Newark, she found commuting to

New York left her little time or energy for enjoying her life in


Meanwhile, Kaeli, a 1995 graduate of Radford University, was both

living in New York and working there. The daughter and sister of


Smith Barney stock brokers, she had worked for that firm, and also

for Alliance Capital, in event planning. A native of Rumson, she was

ready to leave New York and return to life in a small New Jersey town.

Both women came to McCarter at about the same time, Donald as the

theater’s manager of special events, and Kaeli as director of its

annual fund. Each took a 50 percent pay cut to make the switch, but

felt the quality-of-life improvement outweighed the salary reduction.

At McCarter, the two worked together closely on events for donors,

and soon started talking about going out on their own. They plan to

spend the next few months building a client base among area


and non-profits and learning how to run a business. "We already

know about event planning," says Donald. "Now we have to learn

about marketing, sales, and accounting."

KMA Events LLC, Box 492, Princeton 08542.


fax, 609-688-0773. Home page: www.kmaevents.com

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Women in Business: New in Town

Melissa Tenzer opened the 24th office of Careers USA,

a personnel agency, at 3371 Route 1 in Lawrence on January 7. A


USA employee for the past seven years, her last position was regional

vice president of the Boca Raton, Florida-based company, responsible

for its operations in Delaware, Pennsylvania, and New Jersey.

Tenzer made the leap to business ownership because of "less travel

and more money." Hers is the first franchise that Careers USA,

a privately held, woman-owned business, has granted since the


The company, with branches from Maine to Florida, fills a middle niche

in the industry. It is larger than many mom and pop staffing agencies,

but smaller than a number of national firms. Within three years she

plans to open offices in North Brunswick and New York City.

Careers USA specializes in placing support personnel with accounting

firms and law offices, but also works in other industries. It handles

direct hire, temp to permanent, and temp positions.

Tenzer, who studied marketing at Rider (Class of 1994), has been in

the staffing business long enough to see the employment market do

a couple of quick flips. By the late-’90s, even marginal job


were hard to find as employers faced one of the toughest hiring


in memory. Then, suddenly, an economic downturn hit, and, once again,

employment became a buyer’s market.

Says Tenzer of staffing circa winter 2002. "You have to be


in establishing relationships with employers. You have to be


with price." She advertises for job seekers on Monster.com and

in local newspapers, and is finding plenty of people eager to land

a job. The bulk of applicants, she says, were recently downsized out

of jobs.

Commitment-shy employers, not sure where the economy is headed, are

showing a decided preference for long-term temporary workers. Job

candidates, Tenzer says, often have to be willing to accept a


assignment to get a foot in the door. Employers, she says, are now

finding it "a lot easier to find the right person."

Careers USA, 3371 Route 1, Lawrence Commons,

Lawrenceville 08648. Melissa Tenzer, president. 609-919-9100;

fax, 609-919-9101. Www.careersusa.com

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Children’s Health

The Children’s Health Environmental Coalition is about

to launch E-House at its Internet site, www.checnet.com The non-profit

was founded in California by Nancy Chuda, who lost her daughter a

non-genetic cancer she believes the child contracted through exposure

to environmental toxins. Two years ago, Elizabeth Sword agreed to

become CHEC’s executive director, and the non-profit’s headquarters

moved to Princeton, at 145 Witherspoon Street.

The organization exists to educate parents, caregivers, and health

professionals about the dangers common toxins hold for young children

and for the unborn. Maureen Marchetta, a trained microbiologist and

the organization’s program director, points out that children are

more vulnerable than adults not only because of their small size and

immature nervous systems, but also because they live differently.

"Children roll around in the grass," she says. They also crawl

on carpets, and have been known to lick crumbs from kitchen floors

and to gnaw on windowsills. These activities put children at greater

risk of ingesting or inhaling toxins that could harm them.

CHEC’s website already has a quiz for homeowners, asking, for example,

whether they enforce a no-shoes-indoors policy (pesticides can be

tracked in) and whether they have wall-to-wall carpet, which can be

full of chemicals.

The new E-House feature, which is funded by HUD and is produced by

Whitehurst, a Pennington-based Web company, will provide substantially

more information on assessing — and possibly getting rid of —

indoor toxins. Some of the information will be directed toward parents

and other caregivers. More technical material for researchers and

physicians also will be available.

Marchetta, who earned a bachelor’s degree in biological sciences from

Douglass College in 1972 and a master’s in microbiology from Rutgers

in 1978, was a special education instructional aide for the Princeton

Regional Schools before she began work for CHEC.

Sword earned a bachelor’s degree from Dartmouth in 1979 and is the

editor of A Child’s Anthology of Poetry. Before taking over as CHEC’s

executive director, she was the director of PLANET (People Linking

Across Networks), a project that created the first comprehensive,

interactive database of service opportunities for K-12 youth on the


Children’s Health Environmental Coalition (CHEC),

145 Witherspoon, Box 1540, Princeton 08542. Maureen Marchetta, program

director. 609-252-1915; fax, 609-252-1536.

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Elder Health

Susan Hoskins has opened a socialization and support

program for individuals in the early stages of dementia or


"Our trip-based program fits a niche that is not addressed


says Hoskins. "It is a social and cognitively stimulating program

for those with early memory loss."

Located in a remodeled house owned by Quaker Settlement at Stony


a project of the Princeton Friends Meeting, the program is coordinated

by Kay Leahy. More clients will soon join the program, which has an

optimal size of 10 to 12. Chandler Hall is a Quaker-sponsored health

services organization based in Newtown, Pennsylvania.

Chandler Hall Health Services, 600 Mercer Road,

Princeton 08540. Kay Leahy, coordinator. 609-924-9715; fax,



Top Of Page

George A. Giegold Jr., 55, on January 11. He was an office

manager with Wild Oats on Nassau Street.

Rev. Ernest Gordon, 85, on January 16. Retired as dean

of Princeton University Chapel, he is the former prisoner of war who

wrote "Through the Valley of the Kwai," soon to be a movie,

"To End All Wars."

Thomas B. Atwood, 48, on January 21. He was director of

safety and insurance with A-1 Limousine Inc. on Emmons Drive.

Joachim P. Zurakowski, 55, on January 24. He was vice

president of administration at Siemens Corporate Research.

Dr. John Slade, 52, on January 29. A pioneer advocate

for tobacco control, he directed the program for addictions at the

School of Public Health at UMDNJ.

Jane Kurtz Rodney, 61, on January 30. She co-directed

the Breast Cancer Resource Center (see page 4).

Nelson G. Hightower, 47, on January 31. He was a manager

in the audio/video department of the Princeton Marriott.

Corrections or additions?

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