Cross Cultural Move


Commercial Real Estate

Crosstown Moves

New in Town

ETS Deal

Start-Up: Stinar


Corrections or additions?

These articles were prepared by Barbara Fox for the May 4, 2005

issue of U.S. 1 Newspaper. All rights reserved.

On the Move: Woman Engineer

Women in non-traditional fields might consider working for a smaller

firms, says environmental engineer Julia Algeo, the new manager of

the Hamilton office of Maser Consulting, a Red Bank-based firm.

"Working in a small company you are given opportunities to do more

just by necessity," says Algeo. "Because you have to be a jack of all

trades, your experience base can grow."

A Rutgers graduate, Class of 1984, Algeo does civil and site

development for warehouses and developers. For 15 years she worked at

Freehold-based Abbington Associates; she joined Maser Consulting five

years ago and last year was made a principal. Her clients include the

Kor Companies, Hovnanian, Berkowsky & Associates, the Morris

Companies, Trammell Crow, and Frank Greek & Son.

The planning, design, and construction engineering company has six

offices in New Jersey and New York, and Last month Algeo moved her

30-person branch from Nottingham Way in Hamilton to the former

American Standard factory, also in Hamilton, expanding from 3,000 to

9,000 square feet. Maser Consulting employs municipal and

environmental engineers, planners, surveyors, and landscape

architects. Its services include environmental management, site

development, highway and bridge design, structural engineering,

traffic and transportation engineering, and construction


"It’s a great location," says Algeo of her new office, which has a

view of the Hamilton train station. "On Nottingham Way we squeezed in

close to 30 people, and here we have the capacity for 50 people, so we

are able to give our up-and-coming professionals their own office.

Before, we had to put multiple engineers in the same office."

Reflecting on her own career, Algeo notes that sometimes she was the

only woman in an engineering class. She admits she was somewhat of a

pioneer but says she bypassed any gender prejudice simply by focusing

on doing her work. "I never let it faze me. I just focused on doing

the best I could do."

After graduation, she was often the only woman in the meeting room.

"Being young, I might have been slightly intimidated by it, but you

have to overcome that. Things are a lot different now," says Algeo.

"There are a lot more women involved in site development."

She was the first woman engineer hired at Abbington and the first

female principal at Maser Consulting, which she terms "a very

progressive firm. They don’t let people’s talents go unnoticed; we

have quite a few up and coming women engineers spread out through all

the different offices."

From high school on she and the other four children in the Gadaleta

family worked in the family’s coat factories in Hoboken and the

Ironbound section of Newark. Her older brother is a surgeon, and her

younger siblings went into business. Her father emigrated from Italy

when he was 21 and wanted to be a diesel engineer, but the family

couldn’t afford to send him to college, so he took a job in the

garment industry and eventually became a business owner.

"We saw how hard our parents worked and that rubbed off on us," says

Algeo. "My mom was my dad’s bookkeeper, and the dinner table was

sometimes a business meeting."

At Rutgers Algeo met her husband, also an engineer, now a regional

manager of Applied Water Management, a division of American Water

Company on Lenox Drive. He has always been "very supportive" of her

career, she says, and they have two daughters, one a freshmen at

Rutgers College and the other a freshman at Notre Dame High School.

Her Italian upbringing has had its beneficial effect: "I do take pride

in feeding my family home cooked meals, even though I work, to be a

good role model for my daughters."

She bases her management style partly on how her father ran his

companies: "At some times he had 50 to 80 people working for him; some

loved him, some did not, but the bottom line was, he worked hard and

was good to them and they respected that." She has had female

mentoring as a long-time member of the Society of Women Engineers and

ICREW (Industrial/Commercial Real Estate Women). At Abbington she

learned from Tom Krakow how to manage clients and projects. "At this

company," says Algeo, "Richard Maser is an excellent role model,

progressive and approachable, well respected in the field."

Civil and environmental engineering appeal to her, she says, because

they are tangible. "I always thought I would be an art major, but in

high school I was very strong in math and physics and wasn’t as

creative as you need to be in art," says Algeo, noting that her site

planning work requires esthetic taste. "The designs we create are

sound engineering, and I think I have a good eye because of my art


Maser Consulting PA, 240 Princeton Avenue, American Metro Center,

Suite 152, Hamilton 08619. Julia Algeo, branch manager. 609-587-8200;

fax, 609-587-8260. Home page:

Top Of Page
Cross Cultural Move

‘Companies that choose to outsource some of their resources because

English is so widely spoken – what they have failed to realize is

that the cultural context is completely missing," says Catherine

Mercer Bing of ITAP.

ITAP, mutually run by John Bing and Catherine Mercer Bing, is working

with its partner firms on bicultural teams involved in such projects

as cultural audits on training materials for call centers in India and

the Philippines. "In this country, we tend to leave certain phrases

out," she says. For instance, the phrase "what do you show for my

employer" really means, "what does your screen show."

The business began in 1986 as International Training Associates of

Princeton and has expanded globally to help bridge the cross-cultural

gap. Last month the Bings began working closer to their home with a

move from Research Park to Newtown, Pennsylvania. Now they are just

seven miles from their home, as opposed to 19 miles. They have three

full-time and two part-time employees, plus they work with

international partners. Their clients have included Johnson & Johnson,

Sandoz Pharmaceuticals, Colgate-Palmolive, Avery Dennison, and the

United Nations Industrial Development Organization.

Mercer Bing credits Chuck Segal of Segal Commercial with finding the

right space for them in just three weeks. The 1,200 square foot office

is about the same size as at Research Park but is more efficiently


Raised in a globe-trotting family, John Bing grew up in a series of

exotic locales, including Africa and Japan. An English literature

major at Harvard (Class of 1962) with an education PhD from the

University of Massachusetts, he served in Afghanistan in the Peace

Corps and co-authored the manual that became the Peace Corps’ first

training guide.

Mercer and Bing were introduced by a mutual friend who knew they had

both lived in the Middle East. Both had been married before; he has a

son and a grandchild.

Trained as a teacher (Drexel, Class of 1971), Mercer Bing has a

master’s degree in educational supervision. "In 1978 I came back from

Iran, where I was teaching, because of the Islamic revolution and

worked at Covenant House for five years, managing a speaker’s bureau."

She started her own business, and then Lockheed hired her to start the

training function for its information management services division.

"Then I worked for Chase Manhattan Bank. With its merger with

Chemical, my job went to Long Island, and I got a job at the New York

Times doing HR management in succession planning."

Contracts involving call centers are a relatively new piece of ITAP’s

business, as are cultural audits of web pages. Bing cites a project

for a major pharmaceutical company that wanted to use its human

resources website for career development overseas. "It was very ‘U.S.

American,’ says Mercer Bing, "very individualistic. We did a cultural

audit and found areas where it needs more context." The phrase "figure

out what you want to do" does not resonate with biostatisticians who

work in China the way it does in the United States.

For some of these contracts, ITAP partners with Christine Casati of

the China Human Resources Group on Airpark Road. In addition to

differences relating to standard cultural issues, says Mercer Bing,

many U.S. natives do not appreciate of Chinese history. "One

generation was not allowed to go to school, and folks who now have

that education went through tremendous difficulty to get it. There is

a lack of understanding on our part about that. We help both sides

understand similarities and differences."

As ITAP approaches its 20th year, Mercer Bing says these interests

helped her and her husband keep the business going:

1. Global citizens. "We feel a desire to help and serve that


2. Lifelong learning. "We like to have conversations with them and

learn about their culture. We literally learn something new every


3. Global business. "We are very interested in helping businesses be

effective in the work they do through those people. If there are

barriers to that, we can help."

ITAP International, 4 Terry Drive, Newtown 18940. John W. Bing,

president. 609-921-1446; fax, 609-924-7946.

Top Of Page

Design Research LLC, 84 Franklin Corner Road, Box 6086, Lawrenceville

08648. Rick Babick, president. 609-896-1108; fax, 609-896-3016. Home


Design Research, a research company providing services in luxury

consumer durables and design-intensive products, has moved to 84

Franklin Corner Road.

Founded four years ago by Rick Babick to provide consumer preference

testing of design and products such as china, crystal, gifts and

collectibles, the company has expanded into proprietary preference

testing techniques to include fragrances, candles, packaging design,

fast food and pharmaceuticals. The company also, according to its

website, provides on-line survey capabilities, and qualitative and

multivariate quantitative research services.

Top Of Page
Commercial Real Estate

Matrix Development Group, Forsgate Drive, CN 4000, Cranbury 08512.

Joseph S. Taylor, president and CEO. 732-521-2900; fax, 609-395-8289.

Home page:

Matrix Development Group has broken ground on I-195 Business Park, a

speculative industrial park at Exit 3A in Hamilton. The

600,600-square-foot facility, designed by O’Connor Gordon Pratt

Architects, is on schedule to be finished in December.

The first one-story building will have 36-foot clear ceiling heights

and abundant doors and frontage on I-195, three miles from Exit 7A on

the New Jersey Turnpike.

Matrix Development has a total of 1 million square feet of speculative

development projects underway in Washington Township and South


Computer Associates (CA), Route 206 and Orchard Road, Box 8, Princeton

08543-0008. Thomas Appel, facilities manager. 908-874-9000; fax,


Computer Associates has put its 214,000 square foot building up for

sale, and it will be marketed by the Central New Jersey office of CB

Richard Ellis. Computer Associates occupies 100,000 square feet there,

and Blessing White is also a tenant. The property has 70 acres

including a softball field, tennis courts, and a full-service

cafeteria. About 70,000 feet is available for lease. The property

could also be leased, under the terms of the marketing agreement.

Raymond Sohmer and Ward Greer are in charge of the CB Richard Ellis


Top Of Page
Crosstown Moves

Nations Realtors has moved from 214 Carnegie Center to the third

floor at 5 Independence Way. Doing business as "Nations," the company

had been in shared space at 212 Carnegie for two years and at 214

Carnegie for three years.

Founder Maurice McLaughlin, who will be 53 this year, spent the

majority of his 29 years inreal estate at Richardson Realtors but was

most recently with ReMax of Princeton at 600 Alexander Road. He

opened his own firm because, he says, "I wanted more independence and

the ability to help people with their real estate without sizable

corporate mandates."

"Entering our sixth year, we have listed, sold, and closed every

property we have placed on the market with the exception of a few that

were removed from the market," he says. Though he has had as many as

12 sales agents, he has four agents now, and they cover northern

Burlington and all of Mercer and Middlesex counties.

The son of a truck driver, McLaughlin grew up in Ewing and took a day

job as operations manager with Conrail, earning his real estate

license while going to school, at night, at Mercer County College,

Youngstown State, and Trenton State College. He lives on a 26-acre

farm in Hopewell.

Christine O’ Shea, a realtor associate, designed and maintains the

website, which connects to the multiple listing service. The attorney

who helped set up the business was Richard Hale, formerly of Hale and

Schenkman, now vice president of Stockton College. Alan Schauer is his


He still remembers his first sale: "a little Cape Cod in Mercerville

to a young couple for $65,000."

Nations Realtors, 5 Independence Way, Suite 300, Princeton 08540.

Maurice McLaughlin, broker. 609-452-1152; fax, 609-452-1655. Home


Top Of Page
New in Town

Iron Mountain, 26 South Middlesex Avenue, Center Point at 8A,

Jamesburg 08831. 732-651-2800; fax, 732-651-2855. Home page:

Iron Mountain, an information and document management company, has

leased a 255,000 square-foot industrial facility at 26 South Middlesex

Avenue in Jamesburg. Originally developed by Matrix Development Group

for W.W. Grainger Inc., which has relocated to 18 North Applegate

Drive, the warehouse covers 30 acres, has 43 loading doors, 28-foot

clear ceiling height and 10,000 square feet of office space. The

facility currently employs approximately 10 people.

In business for over 50 years, Iron Mountain provides records storage

and management for businesses. This is the 20th storage building in

New Jersey leased by the Boston-based global company.

CCX Con-Way Central Express, 107 Youngs Road, Mercerville 08619. John

Scholz, service center manager. 609-587-8193; fax, 609-587-5439. Home


CCX Con-Way Central Express started out on Quakerbridge Road, then

moved to Bensalem, and in January it moved back to Mercerville.

Founded in 1985, this coast-to-coast trucking company is based in Ann

Arbor, Michigan.

John Scholz, the service center manager, is a Kean College alumnus who

has been in the industry for 27 years, the last eight years with this


Scholz has 26 people here now, including 13 drivers for city

operations and six for the "line haul" at night. "We are hiring

drivers," says Scholz. Drivers need to have a Class A with hazmat

certification and "doubles" endorsement (be able to drive two 28-foot


"We do daily local pickups and deliveries," says Scholz. In contrast

to UPS which is more of a package carrier, CCX does daily local

pickups and deliveries for items that are usually larger than


Top Of Page
ETS Deal

Educational Testing Service, Rosedale Road, Princeton 08541. Kurt F.

Landgraf, president. 609-921-9000; fax, 609-734-5410. Home page:

Principals of New Jersey schools will soon get a digital tool to help

them cope with the demands of standardized testing, thanks to a data

management system to be provided by Educational Testing Service.

ETS announced last week that it will make part of its Instructional

Data Management System (IDMS) product available for free, so that New

Jersey’s districts can create electronic tables of data to analyze

standardized test results for 2003 and 2004.

IDMS is a product of the Pulliam Group, located in Redlands,

California. ETS bought the 60-person company last year and is

providing IDMS as a value-added service as part of the existing

contract at no charge to the state.

IDMS taps data from New Jersey Assessment of Skills and Knowledge (NJ

ASK), the state’s method of fulfilling No Child Left Behind

requirements. Until now, principals had to juggle pencil-and-paper

data to compare schools, says Richard Ten Eyck, assistant

commissioner for educational programs and assessment at the

department of education.

"A number of us in the department had come from previous positions as

superintendents," says Ten Eyck in a telephone interview. A 1964

graduate of Massachusetts-based Assumption College with a doctor’s

degree from Lehigh, he had been a superintendent in Little Egg Harbor.

"We had done all these calculations by hand, cutting and pasting the


"For school districts to make good decisions, it does not hurt to know

how kids are doing in similar demographic areas," says Ten Eyck.

The release of this tool will not invade student privacy because

individual test scores – or scores from individual classes – will not

be available. "What’s available now is how a school compares to other

schools in the state," says Ten Eyck.

Another version of IDMS products includes access to individual data,

according to Ten Eyck. As a state, New Jersey does not give teachers

access to test questions, or to test results question by question,

because it must guard test security; it does not replenish test items

every year.

Top Of Page
Start-Up: Stinar

Stinar Communications LLC, 20 Le Parc Drive, Princeton Junction

08550. Tom and Lisa Stinar. 609-275-4497; fax, 609-275-4497.

Tom and Lisa Stinar have opened a web enhancement and graphic design

firm in West Windsor.

Tom Stinar graduated in 1983 from Bemidji State University in northern

Minnesota, two hours north of where his father owned a furniture

store. Lisa, who has a bachelor’s and master’s degree from Kean

University, worked at McGraw Hill and then at CNN as a multimedia

journalist doing script writing and graphic design.

The couple met at CNN, where Tom was a sportscaster for 19 years,

covering such events as the Indy 500, the Daytona 500, and the World

Cup soccer tournament.

The Stinars, who have two school-age children, were drawn back to New

Jersey by the prospect of being near to Lisa’s family and close to New

York and the Jersey shore.

Stinar Communications creates custom graphics, scripts, and visual

presentations to help with its training, business, and marketing


Top Of Page

Karl D. Pettit Jr., 89, on April 14. He had been regional sales

manager at Waddell & Reed, a financial planning firm.

Edward R. Farley Jr., 86, on April 25. He was formerly president and

chief executive officer of the Atlas Corporation, a uranium mining and

holding company, and longtime chairman of the board of Princeton

Healthcare System.

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