Management Moves


In the News


Corrections or additions?

These articles by Barbara Fox were prepared for the

March 28, 2001 edition of U.S. 1 Newspaper. All rights reserved.

On the Move: Vaughn Design

Taking its name from its address, Vaughn Design has

opened at 5 Vaughn Drive as a design shop doing project work for both

large and small firms. It is headed by Deborah Pellen, former creative

director for Princeton Marketech, and is an independent spinoff of

the full-service advertising and marketing agency founded by Robert


"Many of us in our previous lives have had great relationships

with corporate America, and we are trading on that," Pellen says

of her plan for growing new business. "We have a sense of urgency

and senior people with years of experience. We hit the nail on the

head the first time."

Pellen majored in art and minored in business at Washington University

in St. Louis, Class of 1986. After a stint in Manhattan with McCann

Erickson and four years at a small ad agency in Philadelphia, she

was senior designer for the Franklin Mint, a Valhalla for direct


because of the lush budget allowed for selling porcelain figurines,

medals, and diecast cars. For instance, while Pellen was at the mint,

Cindy Crawford was the model for its jewelry. Then, at a start-up

software and modeling company in Bucks County, Pellen did marketing

and PR and packaging.

Now at Vaughn Design, she offers an array of projects: brochures,

graphic identity, POP promotional materials, presentation support,

sales collateral, logo design, and web design.

Pellen has a "mother daughter" story about how she came to

combine art with business. "My mother and grandmother are very

good artists; my grandmother’s oils are all over the house and my

mother did etchings and had a printing press at home. But I had never

taken an art class." Every year she refused to go. Then, as a

high school junior, she told her mother that she’d gotten over the

"mother daughter thing" and now wanted to be an artist.

"I have offered you art classes since you could walk," said

her mother. "What makes you think you can get into art


"But she gave me assignments and sat up at night and mounted them

perfectly. Most important, right away, she gave me a pair of boots

and told me to draw them. Then, 18 months later, she had me redraw

the same boots, so I could show the colleges how much I had learned

in a short time. I got into Carnegie-Mellon and Washington U."

She chose Washington so that she could minor in business.

"We have found a great niche," says Pullen, "and we think

can service clients in a different way. Many of the design firms I

have seen tend to have terrific artists and not great business people.

Vaughn Design, 5 Vaughn Drive, Princeton 08540.

Deborah Pellen, creative director. 609-520-8666; fax, 609-520-8808.

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Management Moves

Princeton University, 1 Nassau Hall, Princeton

08544. Harold Shapiro, president. 609-258-3000; fax, 609-258-1294.

As of June, Betty Leydon will be the new vice president for


technology and chief information officer at the university. Ira Fuchs

previously held that post; he is now vice president for research and

information technology at the Andrew Mellon Foundation.

A 1967 graduate of Bucknell, with a master’s from the University of

New Hampshire and two post-graduate degrees from l’Universite’ de

Nantes, she leaves a job at Duke as vice provost for information


and CIO. She helped establish Duke’s Office of Information Technology

in 1994.

State Theater, 15 Livingston Avenue, New Brunswick

08901-1903. Mark Hough, president and CEO. 732-247-7200; fax,


Home page:

Mark Hough succeeds David W. Fleming as president and CEO of the


Hough has been vice president for capital and major gifts at the


of the City of New York and has had development positions at the


Museum of American Art, American Ballet Theater, and the Manhattan

Theater Club, one of the largest non-profit theaters in the nation.

He has taught at Yale University and currently teaches at the New

York University School of Continuing Education.

Fleming is now president and CEO of the Greater Austin Performing

Arts Center in Texas. Christopher Butler, who served as acting


for seven months, will return to his duties as vice president of


and operations.

New Jersey Bankers Association, 499 North Harrison

Street, Princeton 08540-3571. Alfred H. Griffith, president.


fax, 609-924-0165.

Sabry J. Mackoul, senior executive vice president of Fleet New Jersey

in Princeton, is the new NJBA chairman for 2001-2002. At the


annual meeting, the bylaws were amended so that Grand Bank N.A. of

Monmouth Junction could be a full fledged member. Now any financial

service company, other than a credit union, that accepts deposits

can be a full member. Grand Bank was bought by MetLife.

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J.H. Cohn LLP, 997 Lenox Drive, Building Three,

Lawrenceville 08648-2207. Michael S. Goodman, partner-in-charge.


fax, 609-896-1288.

The public accounting and consulting firm has merged with Rudolf,

Cinnamon & Calafato of Ocean Township. Based in Roseland, it also

has offices in Edison, New York, Bronxville, San Diego, and Englewood

Cliffs, California.

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In the News

TravRoute, 1000 Herrontown Road, Princeton 08540.

Dan Titus, president. 609-252-8197; fax, 609-252-8166.

Stephen H. Wildstrom, Business Week’s technology editor, gave high

marks in his March 19 column to TravRoute’s $299 CoPilot, saying that

it provides 75 percent of the function for about a quarter of the

cost of the usual $2,000 navigation system. "The Pocket CoPilot

demonstrates that the PocketPC, a distant second in sales to


handhelds, is beginning to use its superior processing power and


to do things Palms just can’t handle," writes Wildstrom. "On

a recent trip to Phoenix, I found the Pocket CoPilot did an excellent

job of getting me around a city I don’t know well."

TravRoute develops GPS navigation, route guidance, and mobile


solutions for travelers, and is part of ALK Associates.

Justballs!, 100 Canal Pointe, Suite 214, Princeton

08540. Jim Klein, CEO. 609-919-1234; fax, 609-919-1235.

The web-based sporting goods store was featured in Business Week


on March 13 for getting $13 million in new funding, specified as


of its total investment to date." Investors include Blue Rock

Capital of Wilmington, Zesiger Capital Group of New York, and JAFCO

America Ventures of Japan.

The company has signed 500 college teams to exclusive contracts for

three to four years for providing balls. It also will be the exclusive

supplier to the Special Olympics. Revenue has been targeted at $35

million this year.

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A memorial service for Edward J. Donovan is Saturday,

April 14, at 10:30 a.m. at the Princeton University Chapel. A longtime

coach with Princeton University, he died on March 15 at 91.

John Robert Wagenseller, 78, on March 18. He had been

director of marketing for RCA and associate director of the alumni

council at Princeton University.

Salvatore J. Cuccia, 46, on March 24. A chemist, he worked

at FMC Corp. and BASF/American Cyanamid Corp. on Quakerbridge Road. A

service of remembrance will be Thursday, March 29, at 4 p.m., at the

Masonic Temple, 1200 Willow Street, Trenton.

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