Property Sold

Under Contract

Jobs Commission

New in Town

In the News

Stock News

Expansions

Deaths

Corrections or additions?

This article by Barbara Fox was prepared for the April 30, 2003 edition of U.S. 1 Newspaper. All rights reserved.

On the Move: PC Help Desk

Arsen Areyan and Allison Charles have opened a telephone-based

help desk to solve software and hardware problems for home and business

users. For $99 per year ($79 for home users) businesses can get expert

technical support for any hardware or software that attaches to a

PC.

Those who choose to use per-incident pricing will pay $7.95 for an

E-mail question and will be guaranteed a response in four hours for

business users, 12 hours for home users. A phone-based call will be

$14.95 for an unlimited time, with no charge per minute. The service

is available from 9 a.m. to 9 p.m.

"We thought support should be affordable to everyone, not just

to business users," says Areyan, when asked to comment on the

unusually low price. "We offer expert technical support for most

major software titles, operating systems, business applications, hardware

components, PC systems, laptops, scanners, PDAs, printers, dial up

and networking applications — anything attached to a computer.

And we will make recommendations on equipment."

Areyan, an immigrant from Russia, graduated with honors in 1996 from

Brooklyn College, having majored in psychology and minored in computers.

He studied psychology at the graduate level at New York University,

"but computers interested me more." Then, working for IBM

in PCs and networking, he did desktop support for the 3,200 Lucent

end-users at Murray Hill.

Allison Charles, the marketing director, went to College of Staten

Island, Class of 1978, and has an MBA from New York University. Allison

is an unusual name for a man, he admits "I’m big enough that no

one bothered me," says Charles, "but people often switch my

first and last names." His father worked in hospital support services,

and his career in health care management for hospitals involved supporting

PC-based laboratory information systems. He met his business partner

through a hospital contact — Areyan’s mother, a DNA researcher

who manages an oncology department.

Areyan says his firm wants to eliminate hold times. "We will structure

end user calls differently from the way that corporations do."

Most product-based help desks require users to jump many hurdles on

the first tier of questions. "People end up spending a considerable

amount of time explaining their problem, then they have to explain

it again on tier 2. But we will have only two tiers, tier 2 (advanced)

and tier 3. We will ask 1 or 2 questions and proceed to the diagnosis,

not wait for a tier 2 engineer to call back."

"In our opinion, the cost is very affordable," says Areyan.

"Business users can have up to 50 people on an account. Users

can take advantage of our incentives — members get 10 percent

off the following year, and a member who refers a client get 15 percent

off the next year."

The company’s business model is based on three employees who work

virtually. "To talk you through setting up something — this

kind of stuff is my passion," says Areyan. "I live it. People

are always going to get stuck and they would rather talk to someone

on the phone than get their problem solved by E-mail."

Areyan Technologies LLC, Box 411, Plainsboro 08536.

Arsen Areyan, partner. 609-799-7997; fax, 609-799-4576. Www.fastpcsupport.com

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Property Sold

Peter Blicher has sold Pennington Point, a 30,000 square

foot office center, for $5.25 million. The two two-story buildings

were constructed five and seven years ago and are fully leased.

The new owners are Sheri and Robert Costantini, principals in MBHK

Properties LLC, and the company name represents the initials of their

children — four children under six years of age. The Costantinis

began their real estate endeavors by buying and renovating a house

in Trenton seven years ago. Robert Costantini has a Quakertown-based

construction company, Sycamore Construction.

Al Toto, of Commercial Property Network, brokered the deal for both

seller and buyer.

Pennington Companies, 23 Route 31 North, Suite

A-20, Pennington 08534. Peter Blicher, president. 609-737-8383; fax,

609-737-0051. Home page: www.penprop.com

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Under Contract

Medarex Inc. (MEDX), 707 State Road, Princeton

08540. Donald L. Drakeman, president and CEO. 609-430-2880; fax, 609-430-2850.

E-mail: information@medarex.com. Home page: www.medarex.com

Medarex announced an April 25 agreement with the University of Massachusetts

to co-develop antibodies for severe acute respiratory syndrome (SARS).

Medarex will supply its UltiMAb mouse to develop the fully human antibodies.

The contract calls for Medarex and the university to share development

costs and future revenue.

Top Of Page
Jobs Commission

Princeton University President Shirley M. Tilghman will

co-chair the new Commission on Jobs, Growth and Economic Development,

which will have its first meeting on Thursday, May 1.

The commission was created by the James McGreevey administration to

bolster the state’s economy and create jobs. "The commission will

set forth a blueprint to enable New Jersey to not simply compete in

the new economy, but to thrive and prosper in the coming decade,"

McGreevey said. "We have the ability to make New Jersey the premier

state for research, development and innovation — and to encourage

companies to build facilities here and create high-paying jobs for

skilled workers."

Tilghman’s two co-chairs are the governor and Roy Vagelos, retired

chairman of Merck & Co.

Top Of Page
New in Town

United Teletech Federal Credit Union, 2201 Route

1 South, North Brunswick 08902. Peggy Walters, branch manager. 732-530-8100;

fax, 732-530-2027. E-mail: pwalters@utcu.org. Www.teletechfcu.org

United Teletech, a not-for-profit financial cooperative chartered

in 1967 to serve Bell Labs employees has a new shopping center office

in North Brunswick. Based in Tinton Falls, it now has more than 220

member companies and 27,000 members.

Membership qualifications can include having an immediate family member

as an employee of AT&T, Lucent Technologies, or Telcordia Technologies

in Monmouth County or Piscataway. Or a family member can works for

a firm that provides contract services to one of those companies.

Or you can be a retiree from, or have a deceased spouse who worked

for, one of the companies.

Another membership category are those who work for, or have an immediate

family member that is employed by, one of the more than 100 employee

groups listed on the website, everything from a lawn service to a

day camp.

Top Of Page
In the News

Princeton Longevity Center, 50 Vreeland Drive,

Montgomery Professional Center, Princeton 08558. David Fein MD,

director. 609-430-0752; fax, 609-430-8470.

Princeton Longevity Institute electronic beam tomography scanner was

featured in the April 22 Wall Street Journal in a full page essay

by Kevin Helliker, chief of the WSJ’s Chicago bureau.

Helliker visited the Institute as a journalist to experience the battery

of exams that would reveal his biological age, versus his chronological

age, but the scan showed that he had an aortic aneurysm that could

require eight-hour aortic replacement surgery.

Top Of Page
Stock News

Dataram Corp. (DRAM), 186 Princeton-Hightstown

Road, Windsor Business Park, Building 2-A, Box 7528, Princeton 08543-7528.

Robert V. Tarantino, president and CEO. 609-799-0071; fax, 609-936-1369.

Www.dataram.com

Dataram will close its manufacturing facility in Aarhus, Denmark,

reducing its workforce by 28 percent, but no jobs will be lost in

the United States, says Robert Tarantino, president and CEO. "In

light of the general economic uncertainty and with no indication of

a dramatic upturn in corporate IT spending, we can no longer justify

maintaining two production facilities with the associated overheads,"

says Tarantino. "Our production capacity in the U.S. is more than

sufficient to meet current levels of demand."

Dataram offers gigabyte-class memory for high-end workstations and

servers and specialized memory products for OEM customers. To consolidate

all manufacturing into a Bucks County facility, which has 50 employees,

is expected to save $7 million annually, says Tarantino. The Princeton-Hightstown

Road headquarters has 62 employees. The firm will maintain sales offices

in Denmark, France, Germany and the U.K.

Top Of Page
Expansions

Checkspert Inc., 125 Village Boulevard, Suite 280,

Princeton 08540. Koushik Roy, vice president. 609-520-0564; fax, 609-520-8849.

E-mail: sales@checkspert.com. Www.checkspert.com

Checkspert moved a four-person office from 650 College Road across

the highway to Forrestal Village, where it has enough room, 1,900

square feet, to expand its staff to 15 people. Thomas March of Colliers

Houston represented the tenant and Greg Lezynski represented the landlord.

The company is an online verifiable certification provider, and it

has a product that will monitor students taking online tests (U.S.

1, February 26).

edivise.inc, 145 Witherspoon Street, Princeton

08542-. Derek Smith, president. 609-921-1188. Home page: www.edivise.com

Derek Smith moved his consulting company from a home office on Farber

Road to 145 Witherspoon Street and has a new phone number. He consults

in three areas: software, and solutions. "Strategy — identifying

and planning for the best use of technology in order to achieve business

goals. Software — providing software tools and enhancements that

allow employees to be more effective with their time, and solutions

— assisting companies with the implementation of technology into

their business."

A computer science major at Whitworth College in Spokane, Washington,

Class of 1997, Smith had been an IT manager in Atlanta, for the Injoy

Group. He moved to Princeton with his wife, a student at Princeton

Theological Seminary.

Top Of Page
Deaths

Andrew Dingwall, 75, on February 24. A materials and circuitry

expert with more than 100 patents, he was retired from the Sarnoff

Corporation.

John Keaney, 40, on April 21. He was a classics professor

at Princeton University.

Michael J. Haraburda, 55, on April 22. He and his wife

owned DC’s Gallery in the Southfield Shopping Center.


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