#b#Crosstown Moves#/b#

AdSEND/Vio Worldwide Inc., 200 American Metro Center, Suite 114, Hamilton 08690; 609-642-1100; fax, 609-409-3390. Rick Dool, CEO. www.adsend.com.

Adsend, an Internet-based advertising validation and delivery company, has moved from 101 Interchange Plaza in Cranbury to 200 American Metro Center in Hamilton.

“Adsend is the most advanced web-based delivery system and can offer comprehensive PDF validation for senders and receivers,” says the company’s website. “Adsend is waiting to evaluate your artwork’s digital DNA. If our examination finds anything even remotely suspect, we’ll tell you exactly what’s wrong plus how to fix it.”

#b#Expansions#/b#

Public Strategies Impact, 414 Riverview Plaza, Trenton 08611; 609-393-7799; fax, 609-393-9891. Roger Bodman. www.njlobbyist.com.

Public Strategies Impact LLC, one of New Jersey’s prominent government relations firms, is adding public relations and strategic communications to its client offerings.

PSI founders Harold L. Hodes and Roger A. Bodman said the expansion is a natural outgrowth of the firm’s government relations, public affairs, and association management expertise. “It is part and parcel of everything we do,” Bodman said. “Government relations require a strategic communication plan and much of that work can now be done in-house. Our clients trust us and are confident that our lobbying successes will translate into success in the public relations arena.”

The firm has already begun public relations work for nearly a dozen clients, including several professional associations and an entertainment industry client.

PSI currently represents over 120 clients across many industries. Aside from legislative advocacy, the firm manages several professional associations, such as the New Jersey Society of Architects and the New Jersey Society of Professional Engineers.

As part of the expansion, PSI has hired Timothy J. Carroll as director of communications and public affairs. Carroll is a former New Jersey statehouse reporter, award-winning investigative journalist, and communications director for two state senators. “Tim knows how to craft a message and devise a winning P.R. strategy,” Hodes said.

Carroll was a statehouse correspondent for the New York Observer’s State Street Wire news service and a political reporter for their PolitickerNJ.com affiliate. He was part of the launch team for State Street Wire’s subscription-only platform.

“One of the focuses of this expansion will be to help our clients meet online communities and communicators where they exist, be it on Twitter, Facebook, LinkedIn, or some other platform,” Carroll said. “These avenues are increasingly becoming a favorite for journalists and influential people. Above all, we want to ensure that our clients are visible and engaged in the community.”

Carroll recently served as communications director for two members of the New Jersey State Senate. Prior, Carroll was a beat reporter for the Hoboken Reporter weekly newspaper where he received the N.J. Society of Professional Journalists Wilson Barto Award and the Garden State Journalists Association award for Best Investigative Story.

Public Strategies Impact was founded more than 25 years ago by Harold L. Hodes and Roger A. Bodman, well-respected bipartisan problem-solvers who have served in cabinets and legislative staffs for nearly 30 years in aggregate. The firm has grown to include over 20 highly-qualified professionals who specialize in various industries and fields, including many which are unique to New Jersey. For more information, visit NJPSI.com.

#b#New in Town#/b#

Pentair, 502 Carnegie Center, Suite 102, Princeton 08540; 609-454-2122; fax, 609-275-4608. www.pentair.com.

DDH Multinational valve and water control systems manufacturer Pentair, headquartered in Minnesota, has opened a satelite office in Carnegie Center.

PKB, 14 Washington Road, Building 6, Princeton 08540; 609-751-8374. www.pkbinc.com.

PKB, a French company that manufactures machines that fill and cap bottles of cosmetics and perfume, has opened a four-person sales office on Washington Road.

Pascal Renaudim, executive director of PKB’s American office, said the firm moved to Princeton to be close to its customers. “When you talk about cosmetics, there are two big countries in the world: The USA and France,” Renaudim said. “We are located in New Jersey, the major state for cosmetics.”

PKB has sold about 12,000 machines to companies such as Estee Lauder, Yves Saint Laurent, and Revlon.

Thoroughbred Software, 46 Vreeland Drive, Suite 80, Skillman 08558. 800-524-0430. www.tbred.com.

Thoroughbred Software International, formerly of Somerset, has opened a new headquarters on Vreeland Drive. Thoroughbred makes programs that support accounting E-commerce, cloud computing application development and other uses.

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