#b#More Space For Williams-Sonoma#/b#

Williams-Sonoma, a specialty home products retailer, has signed a lease for 751,450 square feet of space at Middlesex Center II in South Brunswick, according IDI, the Atlanta-based developer of the center.

The deal is an expansion for Williams-Sonoma in the center. The company is currently the sole tenant in IDI’s 1.4 million-square-foot Middlesex Center I building. The new space will be used for warehousing, repair, assembly, storage, and distribution of consumer products.

“As one of the largest industrial facilities under construction in the state, Middlesex Center II marked the resurgence of inventory building development in New Jersey,” said Frank Petkunas, senior vice president and regional managing director for IDI’s Philadelphia market office. Petkunas represented IDI in the deal, and Paul Torosian, Nate Demetsky, and John Gartland of Cushman & Wakefield represented the landlord.

The Middlesex Center complex is located on a 206-acre tract at Turnpike Exit 8A. Construction on Middlesex Center II, located at 101 Middlesex Center Boulevard, started last December and is expected to be completed in July. It will feature four drive-in bays, 36-foot clear heights, and 50-foot column spacing.

#b#Ridge Road Property Sold For $5.7M#/b#

Bussel Realty Corp., a commercial and industrial real estate firm based in Edison, announced it has brokered the sale of 461 Ridge Road in South Brunswick for $5.7 million.

The 146,750-square-foot facility was sold to GDB International Inc., a global trading company specializing in plastics, paint, metals, and paper. Located on a 12.7-acre parcel, 461 Ridge Road features 22-foot ceilings, 22 tailboards, and three drive-in boards.

Bussel senior vice presidents David Blitt and Robert Sager represented GDB in the transaction, and seller GE Capital was represented by Jones Lang LaSalle.

The Ridge Road property is an expansion of space in the region for GDB, which also has a 100,000-square-foot facility in New Brunswick. Blitt said the additional space will help GDB to properly service its current East Coast business.

#b#Management Moves#/b#

Rosetta, 100 American Metro Boulevard, Suite 201, Hamilton 08619; 609-689-6100; fax, 609-631-0184. Tom Adamski, CEO. www.rosettamarketing.com.

Rosetta, the digital marketing agency based in American Metro Center, has named Tom Adamski as its new CEO. He was previously president and chief client officer.

Adamski was president and CEO of Level Studios, a marketing and product development agency acquired by Rosetta in 2010, when he was named president of Rosetta.

“Tom has demonstrated exceptional leadership and vision throughout his career, including the tremendous impact he has had at Rosetta and the Publicis Groupe in a relatively brief period of time,” said Jean-Yves Naouri, chief operating officer of Publicis Groupe, the French company that acquired Rosetta in 2011.

“Tom’s unique perspective on the interplay of branded content, technology platforms, and connected devices is a key differentiator for Rosetta in how the agency personalizes the relationship between brands and consumers across touch points and over time,” sais Chris Kuenne, founder and chairman of Rosetta. “The essence of why I founded Rosetta will be enhanced through Tom’s leadership. He’s proven to have the instinct and the character to lead Rosetta’s next chapter.”

“Rosetta’s strengths in personalized lifecycle management, commerce, and technology are a unique, powerful and exciting combination that have already placed us among the top performers in the emerging customer engagement space,” said Adamski. “I am fortunate to have the opportunity to guide Rosetta toward greater global impact and relevance.”

Adamski, 40, began his technology career in 1995 at Xing Technology Corporation. He holds a degree in environmental design from the University of California, Davis.

In addition to Adamski’s promotion, the Rosetta has also announced the opening of its new 48,000-square-foot West Coast headquarters in San Luis Obispo. The LEED-certified two-story building will house 150 current employees with room to grow the location to more than 300 employees in the next three years.

#b#New in Town#/b#

International Software Solutions Inc., 13 Roszel Road, Suite C-226, Princeton ; 609-936-0400; fax, 609-936-0005. Raj Mahendra, vice president. iss-nj.com.

International Software Solutions, a provider of IT services, recently opened an office at 13 Roszel Road.

The company offers services in E-commerce, website development, ERP solutions, client/server technology, internet/intranet application development, object oriented technologies, and consulting.

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