Start-Ups: Cycling Adventures

New in Town

Riegel Printing Sold


Crosstown Moves

Corrections or additions?

This article was prepared for the February 13, 2002 edition of

U.S. 1 Newspaper. A correction was made March 28. All rights


On the Move

Top Of Page
Start-Ups: Cycling Adventures

Princeton Touring Company, 20 Nassau Street, Suite

511, Princeton 08542. Andrew Baine. 609-252-9950; fax, 609-252-9951.

Home page:

Andrew Baine, a 23-year-old alumnus of Princeton


has founded a company to offer cycling adventure tours for high school

students. Pairs of Princeton University seniors will lead tours of

from 8 to 12 students, grouped by age. They camp out and shop and

prepare their own food. The two-week tours, costing $2,200, include

"Battlefields of the Civil War," "Yellowstone to


"The Maine Coast," and "San Juan Islands" in the


Northwest. A four-week coast-to-coast trip costs $4,800. Valerie


and Diane Backes of Backes Graphic Productions at Research Park


and produced Baine’s 20-page glossy catalog, including profiles of

the trip leaders. For another outdoor company, Baine has led student

trips, directed logistics, and conducted leader training. He is


a scholarship to a teen who lost a parent or older sibling in the

September 11 attack.

Public Policy of New Jersey: New Jersey Reporter,

36 West Lafayette Street, Trenton 08608. Mark Magyar, president and

editor. 609-924-9750; fax, 609-924-0363.

The New Jersey Reporter, a magazine on policy, politics, and


had been published by the Center for Analysis of Public Issues located

at 162 Nassau Street, but publication was suspended in April 2001.

Now a brand-new think tank, Public Policy Center of New Jersey, has

acquired the magazine and restarted its publication in November. The

new nonpartisan independent center is located at 36 West Lafayette

Street in Trenton, and is staffed by many of the same personnel —

Sharon Naeole, Linda Holiday, Craig Donovan, and Lauren Otis —

from the other center. The center publishes the New Jersey Municipal

Almanac and a new quarterly, New Jersey Heritage. Annual subscriptions

are $50 for the New Jersey Reporter, $85 for the almanac (including

the CD), and $20 for New Jersey Heritage.

Americom Government Services, 2 Research Way,


08540. Dave Helfgott. 609-987-4500; fax, 609-987-4411.

When satellite communications firm GE Americom was sold to a


company in November, 2001, it had to divest itself of federal


contracts. So it created a separate division, Americom Government

Services, headed by Dave Helfgott. This division was separated out

in November and in January seven people moved next door, from 4


Way to 2 Research Way.

The purchasing company was Society Europeene des Satellites SA. Two

hundred former GE Americom employees are still at work at 4 Research

Way under the new company name, SES Global.

"We are a wholly-owned subsidiary focusing on government business.

We aren’t even allowed to be in the same building with SES," says

Helfgott., 109 Farber Road, Suite 5B, Princeton

08540. Derek Smith, president. 609-919-9884; fax. Home page:

Derek Smith, who is married to a first-year student at Princeton


Seminary, has opened an technology and Internet consulting business.

The son of the executive director of a nonprofit organization in


he majored in computer science at Whitworth College in Spokane,


Class of 1997 and before moving to Princeton last year, he was an

IT manager in Atlanta, Georgia for the Injoy Group. He has clients

in Spokane and Atlanta and is looking for more clients in the



"Most companies with less than 75 or 100 employees do not have

a technology staff," he says. "I work with them to provide

expertise in operations management (how to run an infrastructure or

a help desk) as well as implementing new products or technologies

into the business environment."

LPL Financial Services, 100 Overlook, Second Floor,

Princeton 08540. Farida Mistry. 609-375-2352; fax, 609-375-2001.



Farida Mistry has opened a financial planning office at Princeton

Overlook; she is a CPA, a licensed stockbroker and a licensed



Mistry grew up in Mumbai (Bombay), where her father was an accountant,

and she majored in accounting at Baruch College, Class of 1976. She

worked at Coopers & Lybrand and started her own practice in Princeton

in 1982. For a real estate investment, she developed the mixed use

(office and residential) building at 330 North Harrison Street.

From 1996 to 1998 she worked at Paine Webber as a stockbroker and

financial planner and then opened an Edward D. Jones office in


"But I wasn’t doing the kind of financial planning that I really

wanted to do," says Mistry, a single mother of two who is also

an avid sailor and scuba diver. "So I reopened my own practice.

I am now independent and can offer fee-based planning."

Sometimes her clients have only their 401k to invest, other use her

services as a stock broker. She also does tax planning and estate


Top Of Page
New in Town

MC Squared, 666 Plainsboro Road, Suite 1385,


08536. Sashidhar Yendamuri, director sales. 609-936-0909; fax,


Home page:

The Virginia-based software consulting firm opened an office at


Meadows Office Center. It offers a wide range of services and


The Spectator, 4599 Route 27, Second Floor,


08528. Mark Barry, editor, owner, publisher. 609-921-8009;

Mark Barry, the new owner, editor, and publisher of an independent

Somerset County weekly, has combined the newspaper’s editorial and

business offices and the mailing operation in a second floor suite

over the Kingston Post Office.

Barry went to Spring Garden College in Chestnut Hill, Pennsylvania,

and worked at the newspaper in the early 1990s. Established in 1969,

it goes to Kingston, Griggstown, Franklin, Montgomery, Rocky

Hill, and parts of Hillsborough and Branchburg.

Top Of Page
Riegel Printing Sold

Ken Riegel has retired from his 72-year-old family


business and sold it to four partners — Kevin Brown, Robert


Kathleen Atkins, and Zuzana Heath. Some other members of his family

continue to work there.

Brown and Stevens closed Computer Color Imaging (CCI) at 1613 Reed

Road in Pennington and moved into Riegel Printing’s 41,000 square

foot Graphics Drive location. Meanwhile Atkins and Heath, owners of

a full-service advertising agency entitled AnyColor Inc., joined Brown

and Stevens to take over the Riegel operation but keep the name.

With about 45 employees, Riegel Printing is a commercial printer that

has the Educational Testing Service as a major account. AnyColor Inc.

is located on Graphics Drive with Riegel (609-538-1222; fax,


CCI did prepress and printing, image retouching, and electronic page

assembly, and those operations continue on the Riegel site. In


to offset printing capabilities, Riegel now offers Ricoh’s color print

production of documents and proposals.

Riegel Printing, 1 Graphics Drive, Box 7430, Ewing

08628-7430. Kathleen Atkins, president. 609-771-0555; fax,



Top Of Page

Integrated Data Solutions Inc., 16 Thomas Rhodes

Industrial Drive, Hamilton Square 08619. Nancy Brenner, president.

609-587-9961; fax, 609-587-9964.

This family business, owned by Nancy and Blair Brenner, moved from

1,865 square feet at 9B Princess Road to 2,000 square feet on Thomas

Rhodes Industrial Drive and has a new phone and fax. Eric Brenner,

their son, is the office manager of the seven-person operation. The

Brenners started their business 10 years ago in their home. The firm

does information processing — document imaging and scanning,


data entry, analysis, database, word processing, and secretarial


The Prisco Group, 57 Hamilton Avenue, Suite A,

Hopewell 08525. Scott V. Prisco AIA PP, president. 609-803-2100; fax,

609-333-8933. Home page:

The architectural firm added 15 people in one year and moved from

2,000 square feet at 2025 Princeton Pike to a 9,000 square foot suite

in the former Kooltronics factory. It has a new phone and fax. The

firm also changed its name from Prisco & Edwards AIA to the Prisco

Group; William Edwards remains as a consultant. Among its practice

areas are architecture, waterproofing and roof consulting, technology,

telecommunication, and engineering.

Scott Prisco has taken a part ownership in the uninhabitable factory

building formerly occupied by Gerald Freedman of Kooltronics. Prisco

is providing architectural services in the building’s transition to

corporate offices. All of the components used will be environmentally

friendly and, upon completion, the 120,000-foot building will be


the Hopewell Center.

Top Of Page
Crosstown Moves

Cranbury Financial Group, 109 South Main Street,

Cranbury 08512. Michael Baron, president. 609-426-8880; fax,


Cranbury Financial has moved from 379 Princeton Hightstown Road to

109 South Main Street in Cranbury. The company’s new facility, at

1,500 square feet, is the same size as that of its former space.

Parker, McCay & Criscuolo PC, 1009 Lenox Drive,

Building 4E, Suite 102A, Lawrenceville 08648. Russell Weiss

Jr., attorney. 609-896-4222; fax, 609-896-9023. Home page:

The law firm has moved from 3131 Princeton Pike to 1009 Lenox Drive,

second floor. Based in Marlton, it has six attorneys and focuses on

school board law and labor negotiations.

Quick & Reilly, 20 Nassau Street, Princeton 08542.

Anthony P. Sofronas, branch manager. 609-924-6201; fax, 609-924-6619.

Because of Fleet Bank’s purchase of Summit Bank, the discount


firm associated with Fleet Bank will move to the main downtown office

of what is now Fleet at 90 Nassau. The move is scheduled to take place

on Friday, February 22. The brokerage firm is based in New York City.

Stoolmacher Consulting Group, 2850 Brunswick Pike,

Lawrenceville 08648. Irwin Stoolmacher, president. 609-799-2586; fax,


After 10 years on Quakerbridge Road, Irvin Stoolmacher has moved his

fundraising consulting firm to 2850 Brunswick Pike, Lawrenceville

08648. Phone and fax are new. Stoolmacher went to the State University

of New York at Binghamton and has a master’s degree in political


from Rutgers University. He worked in the administration for Governor

Richard Hughes and at Saint Peter’s College, and he was business


of the Jersey City Board of Education. in 1976 he joined Caliper


the international human resources consulting firm on Mt. Lucas Road,

and became president of one of Caliper’s operating companies. In 1987

he opened his consulting service to nonprofits — fundraising,

long-range planning, and community/public relations for non-profit

organizations, hospitals, educational, and advocacy organizations.

His clients range from the American Cancer Society to the Young



Next Story

Corrections or additions?

This page is published by

— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

Facebook Comments