Innovation Garden Sponsors Wasabi 3D

Innovation Garden, a new Forrestal Village-based investment firm, has announced that Wasabi 3D will be its first sponsored company.

Wasabi is a seed-stage experiential marketing company that focuses on using 3D art in its campaigns. The company will be housed at Innovation Garden’s office at 205 Rockingham Row.

Innovation Garden was founded earlier this year by Scott Sipprelle, president of Westland Ventures; Tom Sullivan, CEO of Princeton Partners marketing firm; and Glenn Fratangelo, chief operating officer of Innovation Garden, who has held department-head positions at Marriott, Hilton, and Intercontinental Hotels Group.

Sipprelle, a venture capitalist who unsuccessfully challenged Rush Holt in 2010 for his 12th District Congressional seat, says that Innovation Garden is not only a source of funding, it also provides strategic advice for emerging companies.

“Providing growth capital is not enough,” says Sipprelle. “The critical differentiator between success and failure for new companies is more typically the absence of critical strategic, operational, and marketing input rather than just a deficit of funds. We designed our model after researching accelerators around the nation.”

According to Fratangelo, Innovation Garden reviewed more than 100 businesses before deciding to sponsor Wasabi 3D.

“In backing Wasabi, we are committing funds to scale a business that has already landed such impressive clients as Coke Zero, Adidas, and the Philadelphia Phillies,” says Sipprelle.

“Wasabi 3D brings innovative advertising solutions that entice consumer engagement and encourage viral sharing,” says Sullivan.

“We are challenging marketers to rethink their product launch, event, field, and sports marketing strategies,” says Wasabi3D creator Chris Sullivan, Tom’s son. “By partnering with Wasabi, marketers can create unique, wow-factor moments that take the localized, real world brand marketing experience and launch it into the worldwide socialsphere.”

Chris Sullivan has more than 15 years of experience in sales and marketing, most recently as vice president of cross media integration at Princeton Partners.

Innovation Garden, 205 Rockingham Row, Princeton 08540; 609-651-8242; fax, 609-452-7212. Scott Sipprelle, managing member and co-founder. www.innovationgardennj.com.

Wasabi 3D, 205 Rockingham Row, Princeton 08540; 609-806-1031; fax, 609-452-7212. Chris Sullivan – chief experience officer. www.experiencewasabi3d.com

Crosstown Move

Bio-Medical Laboratories Inc., 561 Cranbury Road, Suite K, East Brunswick 08816; 732-651-0333; fax, 732-254-6311. Joseph Gigliotti, director of laboratories. www.bio-medicallab.com.

Bio Medical Laboratories has moved from 1600 Perrineville Road in Monroe to 561 Cranbury Road in East Brunswick.

The company is a clinical and diagnostic lab that provides testing services to physicians, hospitals, patients, and research programs nationwide. It was founded in 1970.

New in Town

Coastal Steel Construction of NJ LLC, 9 Vandeventer Avenue, Princeton 08542; 609-921-8178; fax, 609-921-8179. Marcie Shavel, president. www.coastalsteelnj.com.

Coastal Steel has moved its offices into the Vandeventer Avenue building formerly owned by the Princeton Chamber of Commerce.

According to real estate records, Coastal Steel, which provides reinforcing steel for projects such as bridges, parking garages, water treatment plants, and commercial buildings, purchased the property from the chamber on March 30 for $1.1 million.

Marcie Shavel, president, declined an interview with U.S. 1 on her company, stating that it does most of its business out of the area.

Merger

Princeton Gamma-Tech Instruments Inc. (PSGY.ob), 303C College Road East, Princeton 08540; 609-924-7310; fax, 609-924-1729. Bob Brenna, operations manager. www.pgt.com.

Princeton Security Technologies, the holding company for Princeton Gamma-Tech on College Road East, has entered into a merger agreement with Thermo Fisher Scientific.

Under the deal, Thermo Fisher, headquartered in Waltham, MA, will acquire all outstanding shares of Princeton Securities for $0.89 per share in cash, in a transaction valued at approximately $13 million.

Princeton Gamma-Tech develops and manufactures detector products, including x-ray and gamma-ray detectors, spectroscopy systems, and radioisotope identifier products.

Under the terms of the merger agreement, a subsidiary of Thermo Fisher will merge into Princeton Securities, with Princeton Securities as the surviving corporation. The transaction is expected to close during July, 2012.

Deaths

Maryann E. Fiumenero, 69, died on June 13. She worked for the past nine years at Radiology Imagining Affiliates in Lawrenceville.

Jeanette P. Hunt, 93, died on June 10. She worked as an administrative assistant at Dow Jones for more than 25 years.

Constance Rogers Borsuk, 84, died on June 11. She worked at Chamberlain & Barclay in Cranbury, the Town Shop in Hightstown, and was co-owner and manager of John Holm & Son in Monroe.

Lynn Ellen Teasdale Pavelchak, 61, died on June 6. She was retired from McNeil Inc. in Trenton, and Mettler Instruments, in Hightstown where she was a bookkeeper.

Jean F. D’Angelo, 93, of Lawrenceville died June 12. She retired from the Lawrenceville School.

Facebook Comments