#b#New in Town#/b#

Fareva USA Inc., 116 Village Boulevard, Suite 309, Princeton 08540; 609-452-5970; fax, 609-933-9252. Laurent Mialhe, CEO.

Luxembourg-based Fareva has opened a United States subsidiary — Fareva USA — in Forrestal Village at 116 Village Boulevard. The contract manufacturing company produces cosmetics, pharmaceuticals, home care, industrial, and food products.

Last year Fareva purchased a manufacturing plant in Richmond, VA, from Pfizer and said it plans to invest $42 million in the facility. The company said all of the plant’s 500 employees would be employed by Fareva.

In 2010 Pfizer announced plans to phase out production at the plant as part of a strategic restructuring of the company’s manufacturing operations.

Under a manufacturing and supply agreement between the companies Fareva will manufacture established Pfizer brands including Advil, Chapstick, and Robitussin.

“We are thrilled by this first step into North America. After strong expansion in Europe and in Latin America, our customers were asking us to come to the United States,” said Laurent Mialhe, Fareva USA’s CEO. We have large opportunities in front of us to deliver strong growth as we answer our customers’ needs.”

Internationally, Fareva employs 5,500 associates and operates 28 manufacturing facilities in Europe and emerging markets, such as Brazil. It reported $1.2 billion in revenue in 2010. The Richmond site is its first U.S. plant.

#b#Out of Business#/b#

New York Style Deli, 3331 Route 1 South, Lawrenceville.

Gary and Lenny’s New York Deli in Mercer Mall closed on February 15. The restaurant, located in the previous long-time location of Denny’s, opened in 2010.

A post on the restaurant’s Facebook page indicated that the business closed for financial reasons, “We just weren’t making the numbers. Too many choices in the area I guess.”

Exantage, 103 College Road East, Princeton.

Exantage, a provider of technology outsourcing services, has closed its location at 103 College Road East. Lalit Baksi, director of the Princeton operation, says the central location in New York City is still in operation.

#b#Crosstown Moves#/b#

Gameshastra Inc., 101 College Road East, Suite 301, Princeton 08540; 609-688-6886; fax, 609-228-4133. Prakash Ahuja, CEO. www.gameshastra.com.

Gameshastra, provider of technologies for the Indian video game industry, has moved from 103 College Road East to 101 College Road East, Suite 301.

The company, featured in the August 31, 2011 issue of U.S. 1, had moved to the Route 1 corridor from New York City.

Gameshastra’s team in Princeton connects daily with the company’s headquarters in Hyderabad, India, where 220 employees, eight game testing laboratories, an advanced game services facility, and full video and audio conferencing technology exist.

Gameshastra also performs animation services, testing, and creative content development for industry firms.

#b#Leaving Town#/b#

Netfrate LLC, 30 Vreeland Drive, Building 30, Suite 1, Skillman 08558; 609-430-0303; fax, 609-430-0202. Pavel Trubetskoy, president. www.netfrate.com.

Netfrate, formerly of Skillman, has moved to Miami, Florida. The new address is suite 320A Park Place II, Venera Avenue.

The company, founded in 2004 by Soviet-born Pavel Trubestskoy, deals in freight forwarding in the U.S. and Canada, as well as in many former Soviet republics.

Trubestskoy says he moved to Miami to add more spice to his life, and his family’s. “It’s very boring in Skillman and I couldn’t take it any more. New York and Philadelphia are far away and Princeton is so small. Suburbia was killing me. I have a small company, and it doesn’t really matter where I run it.”

“Plus my kids are growing older and I they need to have some life experiences,” he says, adding that they weren’t going to get them in central New Jersey.

Orchid Cellmark Inc. (ORCH), 4390 Route 1 North, Princeton 08540; 609-750-2200; fax, 609-750-6405. CEO. www.orchid.com.

In a move that had been expected after the purchase of Orchid Cellmark by Laboratory Corp. of America, Orchid has vacated its offices at 4390 Route 1 North. The Orchid operation included paternity testing for legal cases, at-home tests, forensic DNA testing, and tests used in citizenship cases.

Laboratory Corp. is based in Burlington, N.C.

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