Princeton Forrestal Village racked up a win over Newark as the place to be, if you don’t need to be in New York. A Pittsburgh-based law firm, Reed Smith, is closing its Newark office next year, giving its attorneys the choice of working in Princeton or New York. It seems that the Newark office failed to attract recruits.

Four Newark-based partners have chosen to move to the Princeton office; with 57 lawyers, Princeton has the firm’s life sciences and product liability groups. Overall, Reed Smith has 1,100 lawyers in 14 United States offices and four in Europe.

According to the New Jersey Law Journal, the Newark location “is situated in an urban ambience inferior to New York’s. And those seeking the quality of life of a suburban practice are much more drawn to the Princeton office, nested in a Plainsboro office park.”

Reed Smith LLP, 136 Main Street, Suite 250, Princeton Forrestal Village, Princeton 08540-5799; 609-987-0050; fax, 609-951-0824. Steven J. Picco, managing partner. www.reedsmith.com

Crosstown Moves

Mathews, Shepherd, McKay & Bruneau, 29 Thanet Drive, Princeton 08540-3674; 609-924-8555; fax, 609-924-3036. Robert G. Shepherd, managing partner. www.mathewslaw.com

An intellectual property law firm is the first tenant in the 50,000-foot building vacated by Institute for Defense Analyses. Mathews, Shepherd, McKay & Bruneau moved from 9,000 square feet at 100 Thanet Circle to 7,500 square feet at 29 Thanet Drive.

Tom Romano of GVA Williams represented the landlord, and Bill Barish of Commercial Property Network negotiated on the law firm’s behalf. Owned by GHP Properties, the renovated building was designed by Hillier architects.

Focusing on patents, trademarks, copyrights, trade secrets, Internet law, author-publisher agreements, licensing and litigation, the firm was founded in 1980 and has nine attorneys.

Expansions

Bonanni Realtors, 85 Route 33, Mercerville 08619; 609-586-4300; fax, 609-588-9468. David L. Bonanni, president.

Bonanni Realtors has opened a second office at 551 Route 72, Manahawkin, to lease and sell commercial and industrial property in Ocean County and Long Beach Island.

Currently the 50-year-old firm also serves Burlington, Hunterdon, Monmouth, Atlantic, and Cape May counties. Recently licensed in Pennsylvania, it will soon sell properties in Bucks County.

Mercer Oak Realty LLC, 993 Lenox Drive, Suite 200, Lawrenceville 08648; 609-452-0200; fax, 609-452-7878. Sab Russo and Aubrey Haines. www.merceroakrealty.com

Sab Russo moved from CB Richard Ellis to join Aubrey Haines and is now a partner with Haines in Mercer Oak Realty. The firm moved from Mount Laurel to Lenox Drive, and one of its major clients is Opus East, which is building Princeton South Corporate Center in Ewing, the property formerly owned by Bloomberg.

“Our focus is to do larger transactions,” says Russo, “large companies headquartered here that need a high level of service in this market, and mid size companies without real estate departments. We are not competing against the national firms that do multimarket firms.”

There is a real void of credible class A office projects along that corridor, says Russo. “For years brokers have been fond of saying the center of gravity shifted, and we are proving that it has. They have documented that 65 percent of those who work at the Carnegie Center live in Pennsylvania, and our project is the last stop that can keep a business in New Jersey.”

Leaving Town

Preferred Real Estate Investments Inc., 1001 East Hector Street, Suite 100, Conshohocken PA 19428; 610-834-1969; fax, 610-834-7593. Larry Doyle, director. Home page: www.preferredrealestate.com

Preferred Real Estate Investments Inc., having sold its American Metro property, closed its offices at 134 Franklin Corner Road, though the telephone (609-912-1144) still works and is being answered at the firm’s Conshohocken headquarters. The company owns the former Rhone Poulenc campus, now called Mid-Atlantic Corporate Park.

Management Moves

Lawrenceville Main Street, 17 Phillips Avenue, Lawrenceville 08648; 609-219-9300; fax, 609-219-9301. www.lawrencevillemainstreet.com

Ann Garwig, the founder of the nonprofit civic improvement organization known as Lawrenceville Main Street, will retire from the executive position there on November 2. Buz Donnelly, board president, has appointed a transition team. Garwig mustered the services of volunteers to build the organization over a 10-year-period.

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