Start-Up Planner

Contracts Awarded

Name Changes

New in Town

Management Moves

Corrections or additions?

These articles by Barbara Fox were prepared for the September 29,

2004 issue of U.S. 1 Newspaper. All rights reserved.

On the Move

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Kathie De Chirico had been long eying a setting like Rob Lyszczarz’s

Orchard Road office/farm (see page 45), as a spot for Visionary

Marketing and Management Strategies, her one-year-old branding and

licensing firm for fashion apparel. "My vision was that we would work

in an environment that allowed us to work intuitively," she says. "It

was such a positive energy environment, and I kept thinking what a

great place it would be to have an office."

In May she moved from Princeton Forrestal Village, where her husband,

William D’Arienzo, has his own company, WDA Marketing and Management,

at HQ. Her new quarters is the 1,500 square-foot carriage house. "We

can be very hectic and since we are by ourselves, our creative area

can be a mess. We also have the opportunity to move into additional

space next door, for support staff."

De Chirico and her husband (who was her supervisor in their previous

jobs) have a son who is doing a film internship in Manhattan and a

daughter who will graduate this year from Montgomery High School. A

big plus for De Chirico’s new office is its proximity to the school,

so she can maximize her time with her daughter’s during her last year

at home.

"And Rob has been an incredible landlord," she says. "Over the summer

he would invite our company on Thursdays, and he would cook on the


A 25-year veteran of the fashion industry, she grew up in Piscataway,

where her father was the chief of police and her mother the

transportation supervisor. She went to Douglass College, Class of

1976, and has worked for such companies as Macy’s, Basic Elements, and

Kids Headquarters.

A previous project for the firm had paired Jaytex, a Canadian firm,

with Union Bay, a junior and young men’s company. Her current project

is to do lifestyle branding for department stores for the singer,

Carlos Santana, and his wife. The market, she says, is men and women,

ages 25 to 44. "We are in the middle of launching a fragrance license,

and have in place a successful shoe license by Brown Shoe." These high

fashion style shoes for women are sold in New York City as "impulse

buys," she says, "for the woman who is a leader, not a follower, and

very self confident. It is high fashion styling for the price point."

De Chirico puts herself in that category. Asked to inventory her

outfit working "in the country" on the day of this telephone

interview, she said she was wearing a denim Gap jacket, a sleeveless

Banana Republic teeshirt knotted at the waist, a DKNY black skirt with

pleats at the end, and pink and black mesh Carlos Santana shoes with

very high heels. Never mind comfort; fashion must prevail. "I would

wear this in the city, too," she says.

Visionary Marketing and Management Strategies, 88 Orchard

Road, Skillman 08558. Kathie De Chirico. 908-281-3833; fax,

908-281-3834. Home page:

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Start-Up Planner

Lisa H. Jantorno has opened a fee-only comprehensive financial

planning and financial management office on Emmons Drive. With both

the comprehensive financial planning and chartered financial advisor

designations, she is on the board of the National Association of

Personal Financial Advisors.

Jantorno, whose maiden name was Fullhart, grew up in Hopewell, where

her mother sold advertising for the Trenton Times and WPST, among

other media. After graduating from George Mason University in

Virginia, Class of 1986, she worked for Bank of Mid Jersey (a small

bank in Burlington County that is now Fleet Bank) while earning her

MBA from Rider. She and her husband, a home builder in Wrightstown,

have two daughters and a son.

"I was pregnant with my eldest child when I started the CFP program

home study course," she says. "By the time I took the two-day

comprehensive exam, I was six months pregnant with my second child."

Jantorno felt frustrated by a previous job in the trust/new business

development department at United Jersey Bank. "I wasn’t very good at

it. I was supposed to hand off the new client to the portfolio

managers. But I had established relationships with the clients, and

they would call me to solve their problems." Taking time to do this

was detrimental to making her "new client" numbers. So she moved to

the financial planning arena and worked at a "fee only" office in


As a fee-only practitioner, clients pay by the hour for her expertise.

This eliminates any conflict that might arise from selling products,

she says. "I don’t have any minimum fee," says Jantorno, "because I

don’t want to dissuade anyone from seeing a financial advisor. The

initial consultation is free, and we talk about our services to see if

it is a match."

Jantorno Financial Advisors LLC, 29 Emmons Drive, Suite

C-40, Princeton 08540. Lisa H. Jantorno CFA CFP, president.

609-919-0006; fax, 609-919-0220.

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Contracts Awarded

Battelle Ventures LP, 303 Carnegie Center, Suite 200,

Princeton 08540. Mort Collins. 609-921-8896; fax, 609-921-8703.

Battelle Ventures led a $16.4 million Series C financing round for a

California-based developer of gene expression analysis technology.

Genospectra Inc. develops products and technologies for Parallel

Quantitative Biology and supplies QuantiGene branched DNA gene

expression analysis technology. Battelle focuses on commercializing

seed and early stage technologies, particularly those from the U.S.

Department of Energy National Laboratories.

"Genospectra’s combination of proprietary, innovative technologies,

and a management team that delivers is a winning one – for both

investors and the life sciences community," said Battelle Ventures’

Ron Hahn in a press release. "As a rapidly growing company with

products already in the marketplace, Genospectra has successfully

commercialized important products, demonstrated exceptional focus and

rapid growth, and targeted critical unmet needs with its future


The company hopes that Hahn, who will serve on Genospectra’s board,

will help it gain early access to what it calls "important external

technologies, including opportunities to accelerate our product

development programs."

Medarex (MEDX), 707 State Road, Princeton 08540. Donald

L. Drakeman, CEO. 609-430-2880; fax, 609-430-2850.

Medarex announced an important collaboration with Pfizer on Monday,

September 20. In a deal worth a possible $510 million, Medarex will

help Pfizer develop up to 50 antibody products over 10 years. To

receive the maximum, all 50 products would need to obtain regulatory


Pfizer will pay $80 million in cash and buy $30 million in Medarex

common stock at a premium to the market price. The remaining monies

depend on research milestones. The two companies have also agreed to

cross-license some patents relating to their anti-CTLA-4 antibody


Earlier this month Medarex announced it would continue a collaboration

with diaDexus, based in South San Francisco, to develop antibodies

against three novel cancer targets outside of the original agreement,

which focused on lung cancer.

Intellisphere, 666 Plainsboro Road, Suite 300, Plainsboro

08536. Michael Hennessy, CEO. 609-716-7777; fax, 609-716-4747. Home


Intellisphere LLC has partnered with a new medical education firm,

Scinexa LLC, to provide crossover services for physician audiences.

The firms will share access to each other’s markets without violating

any regulatory firewalls.

Founded five years ago, Intellisphere has both a publications group

and a market research division with access to more than 400 hospitals.

Its flagship publication, MD NetGuide, explores the intersection of

healthcare and technology and – with a print journal, a bi-weekly

E-newsletter, and a website – it offers a map to medical information

on the Internet. Reaching 250,000 physicians, it has nine

practice-specific editions and a waiting room magazine.

Intellisphere’s alliance with Scinexa, a content developer, will

provide useful resources. Scinexa, for its part, is seeking ways to

reach additional doctors.

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Name Changes

Norfolk Bank, Route 27 South, Franklin Towne Center,

Franklin Park 08823. 732-821-6633; fax, 732-821-7916.

The Trust Company of New Jersey changed its name to Norfolk Bank in

May, 2004.

Oppenheimer & Co. Inc. (OPY), 302 Carnegie Center,

Princeton 08540. Lawrence J. Rubenstein, branch manager. 609-734-0400;

fax, 609-734-0939. Home page:

When Fahnestock bought Oppenheimer last year, it took Oppenheimer’s

name. Now this New York-based firm has 1,600 financial advisors, 11 at

this location and nearly 100 branches. Its clients are high net worth

individuals, particularly those who need corporate and executive


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New in Town

Sonal Sportswear, 1095 Cranbury-South River Road, Suite

4, Jamesburg. Peter Kamani, distribution manager. 609-409-3333. Home


Sonal Sportswear, an importer of women’s clothing, opened a warehouse

in Jamesburg in early fall. The headquarters is at 1385 Broadway,

Suite 711A.

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Management Moves

American Repertory Ballet, 80 Albany Street, New

Brunswick 08901. Graham Lustig, artistic director. 732-249-1254; fax,

732-249-8475. Home page:

Barry C. Hughson is the new executive director of American Repertory

Ballet in New Brunswick and the affiliated Princeton Ballet School. He

will assume his duties Oct. 1 and plans to move from New York City to

New Brunswick after the first of the year.

Hughson, 36, studied ballet at the Nutmeg Ballet in Torrington,

Connecticut, and danced with Washington Ballet in Washington, D.C.

Forced to give up professional dancing by chronic tendinitis, he

earned a certificate in arts administration from New York University.

He has been executive director of the Warner Theatre in Torrington,

and executive director of Complexions Contemporary Ballet in New York.

Thomas Edison State College, 101 West State Street,

Trenton 08608-1176. Dr. George A. Pruitt, president. 888-442-8372;

fax, 609-984-8447. Home page:

Thomas Edison State College has reorganized and created seven schools,

each led by a dean. The schools include applied science and

technolgoy, arts and sciences, nursing, professional and continuing

studies, social and behavioral sciences, and the graduate school.

Mary Ellen Caro is the new dean of the newly created School of

Business and Management, which offers four degrees – an Associate in

Science in Management, a Bachelor of Science in Business

ADministraiton, a Master of Science in Human Resources Management, and

a Master of Science in Management.

Caro was a mathematics and sociology major at the College of St.

Elizabeth in Morristown, and she has a master’s degree in applied

statistics from Rutgers and a master’s degree in management from

Stanford, where she was an AT&T Sloan Fellow. After a stint as a

research associate at Mathematica Policy Research on Alexander Road,

she had a 25-year career at AT&T, where she was most recently a vice

president of AT&T Business Services, managing a portfolio with $1

billion in revenue. She was one of the founding managing partners and

origitnal architects of AT&T Solutions.

At the college she will oversee curriculum development, recruit and

lead subject matter experts who will function as mentors, develop

learning outcomes assessment, and establish relationships with

corporations and organizations.

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