Shiseido America Inc., 366 Princeton-Hightstown Road, East Windsor 08520; 609-371-5800; fax, 609-371-8170. Tamaki Shimamoto, president and CEO. www.us.shiseido.com.

Shiseido, a Japanese cosmetics company, is once again expanding its East Windsor manufacturing plant, this time by 45,000 square feet. The facility, located on 43 acres on Princeton-Hightstown Road, received approval from the East Windsor Township planning board to add 20,000 square feet of lab space, 14,000 square feet of office space and 11,000 square feet of office space, bringing the total size of the facility to 310,580 square feet.

The company will relocate its Monroe Township Davlyn Industries operations and employees to the Princeton-Hightstown Road facility. The company plans to begin construction this spring.

“Shiseido is undertaking another major step as we continue to expand our presence and business activities in East Windsor.” said Shiseido America COO Edward Houlihan. “The East Windsor strategic location offers key distribution advantages, great access to major piers, airports and highways and now, with the recent improvements, direct access to the New Jersey Turnpike. Additionally, many members of our talented labor force come from East Windsor and its surrounding areas.”

In 2013 Shiseido added 54,580 square feet to its warehouse facility, allowing the company to shift distribution from its Oakland, New Jersey facility to East Windsor. Those warehouse and manufacturing additions increased space for the handling of the company’s cosmetics brands, including Shiseido, NARS and Bare Escentuals, and increased distribution capabilities on site to more efficiently handle the export of products manufactured in East Windsor to Europe and Asia. That additional space also allowed the facility to move loading docks inside to accommodate an efficient loading system.

Shiseido America Inc., a subsidiary of the Japanese-based corporation Shiseido Company LTD, established its operations in East Windsor in 1998. The East Windsor location will be Shiseido’s major production site for the NARS, Bare Escentuals, and Shiseido brands in the North American region.

New in Town

Blink Reaction, 116 Village Boulevard, Princeton Forrestal Village, Suite 303, Princeton 08540; 732-792-6566; Nancy Stango, CEO. www.blinkreaction.com.

Blink Reaction, a web development company, has opened an office on Village Boulevard. The company, which also has a location in Cambridge, Massachusetts, has merged with agencies Propeople and Bysted and claims to be the largest web developer in the world that uses the Drupal platform.

Crosstown Moves

Abco Printing Co., 92 North Main Street, Unit J, Windsor 08561; 609-259-4900; fax, 609-259-4901. Russell A. Pareti, owner.

Abco Printing, founded in 1950, has moved from North Gold Industrial Park to North Main Street in Windsor.


Shirrell Buhler, on February 26. Together with her husband Roald, she co-founded software firm P-STAT in 1979. The couple worked together as programmers for more than 50 years.

William Dutton Pettit Sr., 94, on February 9. He graduated from Princeton in 1941, fought in World War II, and then joined the investment advisory firm of his father, Karl Dravo Pettit.

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