Nonprofit organizations, which must survive on limited budgets, are always looking for ways to get out their messages while keeping the costs of doing so as low as possible.

“Social media is a no-cost option for organizations to market themselves and control their message,” says Jodi Inverso, vice president of brand management and communications for United Way of Greater Mercer County at 3150 Brunswick Pike. “It is a great way for organizations to connect and engage people in the community, attract donors and volunteers while building relationships.”

The impact of social media and its uses for nonprofits will the subject of the first of a three-part workshop series being offered by the Princeton Regional Chamber of Commerce for nonprofit organizations. The opening event is on Wednesday, October 24, at 8 a.m. All three events are at the Nassau Club of Princeton, 6 Mercer Street. Call 609-924-1776 or go to www.princetonchamber.org to register. The cost is $20 per session for chamber members and $25 for non-members. The cost for those who want to participate in all three sessions is $40 for members and $50 for non-members.

The second session, “How or Why Your E-mail Doesn’t Get Opened,” on Tuesday, November 20, will look at e-mail marketing and offer real-world examples of good and bad E-mails and why they did or didn’t work. Also discussed will be ways to measure the effectiveness of your message, learning simple tweaks to ineffective E-mails, and ways to tie company E-mails to social media.

The final session, “Driving Donations,” on Tuesday, December 11, will address ways that non-profits can move from increased brand awareness to driving donations and leveraging PayPal donations.

“With 100,000 tweets sent per minute and 684,478 pieces of content shared on Facebook per minute social media is a simple method of communication that is here to stay,” says Inverso. “With a little training and practice you will be on the road to success in no time.”

The series will be led by social branding expert David Yunghans, a regional development director with online marketing company Constant Contact.

Yunghans has more than 40 years of marketing experience with 20 of those years spent at DuPont. He is also a marketing and customer service professor at Stockton College.

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