Crown Jewels: For Rent, Not Sale

Housing Prices Hold Despite Rate Hikes

Energy Savings?

Family Medical Leave

NJ by the Numbers: Pluses and Minuses

Just for Women: Measuring Body Fat

Retail Management at Mercer College

New in Management

B&B Onsite Training

Free Tax Guide

E-business Awards From Ernst & Young

Corporate Angels

Corrections or additions?

Author: Melinda Sherwood. Published in U.S. 1 Newspaper on March 15, 2000. All rights reserved.

NMR Spectrometer at Rider

Thanks to a grant from the National Science Foundation,

Rider University will upgrade its nuclear magnetic resonance (NMR)

facility and make it available to small science-related companies.

Corporate sponsorship is sought to provide matching funds that Rider

must provide to get the $183,887 grant.

The college will acquire a NMR spectrometer with network capabilities

and also train faculty and students at Rider and four other colleges

that can now share this technology. The four are community colleges:

Mercer, Raritan Valley, Middlesex, and Delaware Valley.

Students will be able to identify materials, determine the chemical

structure of organic compounds, and analyze chemical compositions.

"The use of NMR instrumentation by two-year college students is

very rare," says Alexander Grushow an assistant professor

of chemistry at Rider, "which is one reason why this particular

program appeals to the NSF.

Top Of Page
Crown Jewels: For Rent, Not Sale

Patents are not just security for proprietary technology

or ideas — they also can bring a windfall of royalties to a


says Emmett Murtha, of Fairfield Resources International.


public knowledge that IBM earns well over a billion dollars every

year in licensing revenues and Lucent earns close to that much,"

says Murtha, who talks about "Licensing as a Business," at

the Venture Association meeting on Tuesday, March 21, at 11:30 a.m.

at the Westin in Morristown. Call 973-267-4200, extension 193. Cost:


Currently, U.S. business brings in over a $100 billion a year in


Hidden treasures — that’s how Murtha sees proprietary company

technology. He should know — as director of licensing at IBM from

1981 to 1997, Murtha brokered deals with companies for the use of

IBM’s PC technology and laser technology that became widely-used to

perform laser eye surgery.

Never underestimate the value of your product or technology, says

Murtha. "Lucent had patents that covered disposable diapers (they

had developed an insulating materials for underwater cables), and

as you can imagine, Bell Labs had a lot of patents dealing with sounds

and generating sounds and tones so they went to people who make


says Murtha. "It’s a lot of fun and it takes a lot of imagination

and insight, but if you choose, you can bring in significant revenues

by licensing those patents and collecting a royalty."

The subtitle of Murtha’s talk is "License the Crown Jewels? Are

You Crazy" and suggests that not everyone in the corporate world

is enthusiastic about making proprietary technology available to


even at a price. But Murtha argues that everyone benefits when


share their work — even with competitors.

"By allowing others to use their patents, businesses really foster

a larger amount of product sales," he says. "The personal

computer industry is the size that it is because all the companies

that make PCs license one another so the products are compatible,

easy to use, and have more advanced features than they would. There’s

a bigger pie for everybody."

Top Of Page
Housing Prices Hold Despite Rate Hikes

The housing market has been a seller’s market and it

remains one, even with interest rates climbing, says Karen


of Prudential Fox and Roach Realtors, the 3,500-person firm with a

strong presence in the Delaware Valley. "People are anxious to

buy," she says. "The rates are climbing slowly so people on

the fence deciding to do it are doing it now rather than waiting for


For beginner homebuyers or sellers, Friedman is offering a seminar

entitled "Everything You Need to Know About Buying or Selling

a Home" on Thursday, March 16, at 7 p.m. at the office on 44


Road. Joining her is Tom Walls, a mortgage broker with Trident,

and Caryn Rubinstein, an attorney with Carchman Sochor Schwartz

and Ragsdale. Call 609-799-2022.

Due to the low inventory of homes, housing prices have appreciated

steadily over the past 10 years. First time homebuyers may find it

a bad market, but says Friedman, a lifelong resident of Lawrenceville

and Hopewell who covers all of New Jersey: "It’s an amazing time

to sell and step up."

Top Of Page
Energy Savings?

Energy deregulation has not yet sparked the interest

of New Jersey consumers. "Even though customers may now enjoy

lower electricity costs by purchasing electricity in a competitive

retail marketplace, instead of from regulated utility companies,


have shown that only 14 percent of the consumers in New Jersey have

taken advantage of this savings," says Jeffrey Grant,


of corporate energy for Utilipro Solutions Inc. and chair of this

year’s Energy Expo on Wednesday, March 22, at 9 a.m. at the Woodbridge

Sheraton in Iselin. Call 908-359-1184 or visit

The Energy Expo was founded in 1975 by the New Jersey Departments

of Labor and Energy in response to the oil crisis of the 1970s.


will explain how the newly deregulated marketplace works, and the

keynote of this year’s conference, Eric J. Steig of the


of Pennsylvania Department of Earth and Environmental Science, speaks

on "The Truth About Global Warming." The expo will build on

the collective experiences of New York, New Jersey, and Pennsylvania

customers and utilities, and provide an in-depth report on the


of energy efficiency improvements, efficient electricity market


tools, and pending legislation on air pollution and the greenhouse

effect and global warming.

Top Of Page
Family Medical Leave

There are two family medical leave acts — federal

and state — and disentangling them can be difficult for companies

without an experienced human resources professional, says Louis

Sapirman, an attorney with Buchanan Ingersoll on College Road East.

"A lot of employers don’t know that the New Jersey Family Leave

Act exists, quite frankly," says Sapirman, who will be discussing

family and medical leave issues on Thursday, March 16, at 8:30 a.m.

at the Marriott. Call 609-833-3959. Cost: $189.

The seminar covers such questions as what notification employers need

to provide, how to control the use of intermittent leave, how to


between a medical problem and a serious health condition, how to deal

with complicated "return" to work situations, how to avoid

violating the FMLA act, what remedies are available to employees,

and how to defend FMLA. claims.

"The thing that I like to get across to employers is the


and the interplay between the various laws that govern leave in New

Jersey," says Sapirman, who has a law degree from Rutgers, and

a BA in philosophy from the SUNY Geneseo, Class of 1991. "A lot

of employers tend to get tripped up because they don’t pay attention

to the various laws."

Top Of Page
NJ by the Numbers: Pluses and Minuses

If it is true that every picture tells a story, you

can also paint a picture with numbers, says Jon Shure, president

of New Jersey Policy Perspective ( Founded

three years ago as a nonprofit and nonpartisan research and


organization, NJPP aims to promote debate about important state


NJPP’s latest publication is "New Jersey Snapshots 2000,"

a tall, slim, pamphlet with 58 statistical tables that show New


position on everything from governors’ salaries to welfare caseloads.

(If you guess that New Jersey ranks high on both counts, give yourself

an A). "It captures our state at a statistical moment in


says Shure.

"Its purpose is to put New Jersey in context with the rest of

the nation, and also to show us as a society where we are and where

we need to go," says Shure. Anyone speaking on public policy or

politics will find this valuable. To order, call 609-771-4280, fax

609-771-8818, or E-mail Send a check for $7 including

sales tax and shipping to Box 77291, West Trenton NJ 08628. "We

plan to do a new issue every year."

For instance, New Jersey residents pay taxes equal to 37 percent of

income, a percentage that is the sixth highest in the nation, behind

District of Columbia (41 percent), Connecticut, Wisconsin, and


New York is just slightly higher at 37.1 percent. Pennsylvania is

35.2 percent.

In absolute dollars New Jersey residents pay an average of $13,165

per person in taxes, third behind Connecticut and District of


The national average is $9,881.

On the other hand New Jerseyans get off lightly on gasoline taxes,

with 10.5 cents per gallon. Pennsylvania collects 30.7 cents, and

Maryland 23.5 cents. New Jersey has the fifth lowest diesel fuel tax.

The state ranks high on college graduates, according to the NJPP


with 30.1 percent of the population possessing a sheepskin, making

it eighth in the nation. And the state is 10th in the nation in


higher education with $2,623 million.

But housing costs are high. New Jersey ranks ahead of New York and

second behind only Hawaii in the average cost of a two-bedroom



Shure was the former communications director for former Governor

Jim Florio. Louise Currey Wilson, former director of


and public affairs at Rutgers Cook College, did the research on this

project. Other NJPP publications include "When Washington Tightens

its Belt Will New Jersey Lose its Shirt" by Henry J.


"The Senior Tax Freeze: Piecemeal Property Tax Reform Comes at

a Price" by David C. Mattek, "Don’t Lower the Boom on

the Working Poor: Lower Their Taxes; Let’s Share the Boom" by

Jon Shure, and "New Jersey’s Patchwork Property Tax Relief:

How to Make a Bad System Better," by Judith C. Cambria.

"If there is one message to be gotten from the pages of figures

it is that New Jersey may have advanced far as a state, but it has

a distance to travel to become a community," says Shure.

Top Of Page
Just for Women: Measuring Body Fat

The Wellness Shop, a mobile screening and diagnostic

kiosk, offers free body fat analysis and bone density screenings at

MarketFair on Thursday, March 23, 10 a.m. to 4 p.m., and Friday, March

24, 10 .m. to 7 p.m.

The Comprehensive Medical Group, headed by CEO James Clingham,

markets the services of this kiosk to corporations for wellness days

for their employees. The body fat and bone density services are


in celebration of Women’s History Month, but clinically-trained


can also conduct such additional tests as blood pressure screenings,

lung and breathing capacity tests, and cardiac functioning tests.

Follow-up evaluation and educational services are also available,

as is a health and wellness website,, with


such as Mydailyhealth and Mydailyrecovery. Participants can log in

exercise routines, read health-related activities, and do research

on information vital to their health. Call 609-924-1001 for


Top Of Page
Retail Management at Mercer College

When the job market loosens up, retailers can afford

to be choosier. Now most stores are happy to hire any live body who

will work Saturdays. When it comes to managers, it is even more


to find good workers, and most retail stores have no formal employee

training program. Carl Kovelowski, a business professor at


County College, has announced a new credit certificate program in

retail management. Completing the 30-credit program prepares graduates

for jobs as assistant managers and manager trainees in retail


A poll of area businesses showed that 80 percent of the businesses

saying they would be much more likely to hire someone for managerial

positions with that kind of educational background. Courses will


merchandising, retail procedures and terminology, effective ad


consumer behavior, salesmanship, marketing, total quality management,

interpretation of business documents, business math, and computer

concepts. The credits earned can apply to an associate’s degree in

general business. Call 609-486-4800, ext. 3482 or E-mail:

Top Of Page
New in Management

Students enrolled in Thomas Edison State College’s


master of science in management degree (MSM) can now elect a


track in project management. This track integrates specialized


and skills with management and leadership skills. It is offered in

partnership with the Hampton Group, an international provider of


management education.

"What’s unique about the Project Management Track," says


Pruitt, president of the college, "is that it allows students

to control their own study schedules even as they enhance their


competencies and develop state-of-the-art project management


The MSM degree is offered entirely on-line. For information call


or E-mail

Top Of Page
B&B Onsite Training

Still fantasizing about running your own bed and


Experts in the B&B capital of the world, Cape May, will share secrets

on innkeeping at the "INN Deep Workshop," which begins Sunday,

March 19, and continues through Wednesday, March 22. All session are

held at the Aleatheas Restaurant, 601 Beach Drive in Cape May. Cost

for four full-days: $275. Call 609-884-5404.

Workshops begin on Sunday at 2 p.m., with refreshments, and a


of innkeeping profiles and lifestyles at 3 p.m. "Location,


Location," is the subject of a workshop that begins at 7 p.m.

Monday’s theme is "Innkeeping 101: Shark Innfested Waters,"

and includes a discussion on purchasing, renovating and decorating

a B&B. On Tuesday, participants learn about marketing and number


and on Wednesday, about staffing and computing. A seminar on marketing

will be held on Thursday, March 23.

Top Of Page
Free Tax Guide

Get a free Year 2000 Tax Pocket Guide from Amper,


& Mattia by calling Karen Tortoriello at 732-287-1000, extension

309, or E-mail: The guide has information on

social security tax, individual and corporate income tax rates,


plan contribution limits, standard mileage rates for business autos,

estate and gift tax rates, and depreciation schedules.

Top Of Page
E-business Awards From Ernst & Young

You know that E-business is really here when it has

been elevated to the status of a category in the beauty contests.

E-business categories have been added to the Ernst & Young


of the Year awards. Regional and national awards will be given for

E-business, E-tailing, E-content, E-products, and E-software and


The requirements for an owner or manager to enter: the company must

have been operating for at least two years. If the company is publicly

held, the founder must be active in top management. Nominations must

be received by April 7, and you can nominate yourself — or a


a customer, or someone you work with. Individuals who have shown


support for entrepreneurial ventures can enter for the Supporter of

Entrepreneurship award.

The banquet will be Tuesday, June 20, at the Marriott at Glenpointe

in Teaneck. For nomination forms call Margie Check at


or go to

Top Of Page
Corporate Angels

United Parcel Service, in Atlanta, has donated $75,000

worth of sporting good equipment to the Trenton Area YMCA, as part

of the company’s Olympic Sports Legacy Program. Call 732-417-3122.

CyLogix, a software development firm on Washington Road,

was the first non not-for-profit organization to have fully sponsored

and manned a TASK meal last year, says Joe Arlotta, a member

of the employee-administered volunteer task force to which the company

allocates funds. The employees pitched in again last month to help

serve 200 hot lunches at the Trenton Area Soup Kitchen (TASK), and

also donated three pairs of socks to each guest that day.

The Crohn’s and Colitis Foundation of America, Gold Coast

chapter, honored John L. McGoldrick and Geoffrey W.


for their efforts in dealing with diseases that affect 1 million


McGoldrick, as executive vice president of Bristol-Myers Squibb and

president of the Medical Devices Group, was named Man of the Year.

Morris, senior vice resident of ConvaTec, was named Humanitarian of

the Year.

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