Corrections or additions?
This review by Barbara Fox was published in U.S. 1 Newspaper on
August 12, 1998. All rights reserved.
New Jersey's Spicy `Insider'
The authoritative people directories, "Who's Who
in America," "Who's Who in the East," etc., are published
by Marquis and fact-checked time and time again. But those books often
don't tell you what you really need to know. Sometimes what you really
need is exactly what the subject is trying to hide, the troublesome
times or the scandals with which he or she has been involved. Your
interest is not necessarily a prurient one; sometimes you merely wish
you knew what topics not to discuss in an interview.
"I've always been frustrated by the blander Who's Who's,"
says Don Linky, author of "The New Jersey Directory: the Insider
Guide to New Jersey Leaders." He has every entry of this directory
checked either by phone and fax and occasionally by mail, but he does
not necessarily use the version of the biography that someone submits.
"People have objected to things that are said and written about
The fifth edition of his book costs $86 in hard copy, $375 including
a mailing list and full text on diskette. Call Joshua Communications
at 609-452-7799 or E-mail firstname.lastname@example.org. Home page:
Due in September is the Insider Guide to New Jersey Healthcare ($69)
and the Insider Guide to New Jersey Jobs ($59). Here are some of the
Cross referencing. Clients are listed for specific law
firms, and those with a separate listing are cross referenced. For
instance, Dechert Price & Rhoads at Princeton Pike Corporate Center
has as cross referenced clients Campbell Soup and Covance.
Bad but useful news. Necessary information is often
in official accounts. So under a lengthy Cytogen Corporation entry,
the fact that "disappointing sales led to withdrawal of marketing
partner Knoll Pharmaceuticals" is included, and also that founder
Thomas McKearn was replaced as CEO in January, 1998, remaining as
president of a subsidiary. If you were a fresh observer, you would
have to dig to get those facts.
Predictions. Those of us who live cheek-by-jowl with
Lynch's Scudders Road campus know all about the Bull's planned
to the site formerly owned by Bristol-Myers Squibb in Hopewell. For
everyone else that would be news. Linky includes it and cites the
number of new jobs (1,500), number of jobs to be transferred (3,500),
and the planned occupancy date (2000).
Selective networking. Thomas H. Kean, the former governor
now president of Drew University, merits three entries. Thomas J.
Kean merits one and the notation that he is no relation to the ex-guv.
Frequently called numbers. This is handier than the blue
pages of the phone book. Also listed by department are numbers for
every official you would ever want to contact, plus E-mail addresses.
Women leaders. If women were really on par with men in
the business world, this chapter wouldn't be needed. But they are
not, and this 17-page chapter profiles, for instance, Deborah
of Sistemas Corporation, Jennifer Lobo, president of
Financial Corporation, and Emily Mann, artistic director of
Largest employers. This list is the single biggest reason
why people buy directories. They think if they apply to large firm
there will be more jobs. But there is also a chapter on Emerging
and one on Investment Firms. Much good information is tucked away
in the biographies here. Randall Hack doesn't get a separate
listing but you learn that he was a founder of Matrix Development
Company in the two-column entry on Nassau Capital.
Other chapters list companies in law, accounting, banks,
media, real estate, colleges, hospitals, and leaders in various
Linky grew up in Asbury Park, where his father had a wholesale liquor
business, and went to Dartmouth (Class of 1968) and then to Harvard
Law School. He practiced law in a North Jersey firm, and served on
the staff of Governor Brendan Byrne as director of the office of
and planning and chief counsel.
The 1998 edition was different from most, Linky says, because of all
the mergers and name changes; a great deal of attention to corporate
identities was needed. "Some of the prominent executives are no
longer players in the firms they were with," says Linky, "and
this took a toll on their networking with nonprofits and on government
-- Barbara Fox
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