Prizes Awarded


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Published in U.S. 1 Newspaper on April 12, 2000. All rights reserved.

New in Town: German Software


There’s more than one way to outsource. Many Princeton

area software consulting companies outsource to locations in the East,

in India and Pakistan. But two European software companies — Astra

and DMC — are setting up their North American offices at Tamarack

Circle and promising outsourcing to Germany.

SAP is the most popular business software in the world for enterprise

resource planning — financial, human resources, production, warehousing,

sales and distribution — all in one suite. SAP has probably 35

percent of the market in enterprise resource planning (ERP).

Both Astra and DMC specialize in SAP software. Both plan to work with

clients in North America but will outsource some of the work to their

home offices in Germany versus building it from scratch.

DMC, based in Munich, has no connection with the rock group by a similar

name. "DMC’s expertise with production optimizing products such

as Orion makes us unique in optimizing production line scheduling,"

says Alan D. Bachand, national sales manager. Another SAP related

product is CAPP Knowledge, for more reliable capacity planning and


DMC also does turnkey solutions and consulting in E-business and with

such programs as Microsoft, Oracle, and SAP. Bachand says his clients

include Avon, BMW, Philip Morris, Siemens, and Adidas. Also at this

location is DMC’s sister company, TIA.

A native of Canada, Bachand went to Bishop’s University, Class of

1985, and has had sales jobs at radio stations, an export company,

and for SAP, based in Waldorf, Germany. His wife is a manager at a

Canadian resort, and they are planning to move to Princeton. Bachand

is hiring SAP programmers to work at client sites in Massachusetts,

the Carolinas, Atlanta, and Rye, New York. "We are very successful

in the U.S. and Germany, and business is booming down here," he


DMC USA Inc., 118 Tamarack Circle, Montgomery Knoll,

Skillman 08558. Alan Bachand, national sales manager. 609-683-9362;

fax, 609-683-8837. Home page:

When an SAP specialist arrives to reengineer a company, the reception

is not always warm. "Suddenly we are there and they don’t like

it," says Joseph Aschbacher, president of Astra USA LLC. "They

fear that the computer will do their jobs. But that is a first hurdle

you have to jump over, to find a compromise between what the people

want to do and what the company wants to do."

Aschbacher opened an American office of Astra last September in Chesterford,

and moved it to Montgomery Knoll in February. He is doing SAP consulting,

process automation, and software development. He has one project near

Cleveland and is hiring for client sites elsewhere. "A lot of

chemical companies have subsidiaries in Germany, and these are our

customers," says Aschbacher. "We hope that they are customers

here too."

Aschbacher grew up on a farm in the southern part of Austria and studied

electronics and communications science at Technical University in

Graz, Austria. He was a plant manager and a hardware developer for

company that develops efficient motors and has a subsidiary that does

blood analyzers. He says he developed the hardware to make that device.

His wife works as an office manager in Bordentown, and their two children

have dual citizenship. Of his seven siblings, two of his brothers

founded Astra and he and the third brother also work for Astra.

The Aschbacher brothers have another dream: to build a heating plant

with woodchips that will supply cities and townships. Though several

such plants have been built in Europe, only one example exists in

the United States. The town of Yeadon, outside of Philadelphia, is

the only place in the United States that has a central heating system

with underground ducts supplying every building. The Aschbachers’

project would be like that, except instead of using coal, oil, or

gas, they would employ wood chips as fuel. "As a byproduct you

get gas to be used in producing electricity."

He insists that the supply of wood chips would not be a problem, that

they are plentifully available from "branches and leftovers and

also fast growing trees like poplar. Wood chips are used here for

mulch, but unless the chips are clean the mulch is full of weeds."

Ask Aschbacher about the incinerator, once scheduled to be built in

Mercer County, and he will tell you that this trash option has not

proven successful in his country. Despite the best efforts of engineers

in Austria, "they never really worked."

Astra USA LLC, 118 Tamarack Circle, Montgomery

Knoll, Skillman 08558. Josef Aschbacher, president. 609-683-8836;

fax, 609-683-8837. Home page:

Top Of Page
Prizes Awarded

C.K. Williams, 63, a professor at Princeton University,

won a Pulitzer prize for poetry for "Repair," a collection

of meditations on hurt and healing.

Top Of Page

James Mulryne, 54, on March 25. He was a systems technician

with AT&T and Lucent.

Charles A. Stryker Jr., 85, on April 3. He had been a

supervisor of the Princeton post office.

Paul L. DeAngelo, 46, on April 5. He was an administrator

at the state Department of Banking.

Louis A. Dallenbach Sr., 70, on April 4. He was a supervisor

at McGraw-Hill.

Phyllis E. Hilton 57, on April 4. She was a social worker

in Middlesex County and a teacher and librarian. A memorial service

will be Sunday, April 16, at 3 p.m. at the United Methodist Church,

New Brunswick.

Dennis Guthrie, 49, on April 7. He worked at the Princeton

University Forrestal Research Center.

Benjamin Kahn, 84, April 8. He was a real estate entrepreneur.

Michael Palma, 41, on April 9. He was an operations manager

at Dow Jones.

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