Data Storage: Archi-Tech Expands

New in PR

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These articles by Barbara Fox were prepared for the October 10,

2001 edition of U.S. 1 Newspaper. All rights reserved.

New in Town: DoubleBridge Technologies

An IT outsourcing provider named DoubleBridge

Technologies has opened a regional office at Washington Park, near the

Princeton Junction train station. Headquartered in Boston, it also has

branch offices in San Francisco, Beijing, and Hong Kong. Globally

there are about 100 workers; here about 12. The company works in

higher education, financial and pharmaceutical, with the Princeton

office focusing on

the last two, and clients include Aventis, Pfizer, Chase Manhattan,

and New York Merchandise.

Why the name? To show that DoubleBridge simultaneously aims to provide

high tech resources to China while making use of cost-effective


offshore. "We try to leverage the technology between the United

States and China," says George Wu, a co-founder and manager of

this office. "We have a lot of offshore development — 70


in China — but now we have as many Americans working on Chinese

projects as vice versa."

"If you have the chance to visit China, you will see that it is

not a Communist country any more," Wu says. "I am a U.S.


and proud of it." His father was a mathematics professor in


and his mother was a senior chemical engineer. His wife is a


scientist, and they live in Yardley with their preschool son.

As a child, Wu’s imagination was captured by space exploration, and

after he earned a bachelor’s degree from Beijing University, Class

of 1982, he acquired a PhD in space physics from Colorado State


in Fort Collins. (The founders of this company include classmates

at Colorado State and friends from Beijing.) But then he went into

a business oriented area: Among his different IT jobs was a position

as New York practice manager at Oracle Corporation.

Among the exciting projects he had at Oracle was a government contract

for digitizing pictures and storing them on the database, which can

be easily searched by relatives or law enforcement officials.


kind of a project, two years ago, I was really proud of. Without the

database support, the search would take two or three days," he

says. The time frame for a picture search was reduced to 10 minutes,

surely a help to the survivors of September 11.

Wu has been undaunted by the terrorist attacks. "A lot of our

employees are hesitating to travel, and I lost a couple of good


and colleagues, but our employees are working 100 percent," says

Wu, in a telephone interview after a trip to Hong Kong on September

20. "These are tough times. We want to concentrate on work and

make sure that, as America, we do the best we can to prove to the

world that United States is a great nation. Some people are working

to midnight to finish projects."

DoubleBridge Technologies Inc., 14 Washington Road,

Building 2, Princeton Junction 08550. George Wu. 609-716-9001; fax,

609-716-9002. Home page:

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Data Storage: Archi-Tech Expands

As the pharma world gets more high tech, it accumulates

more and more information that needs to be stored in databases for

immediate access. Whereas Oracle has a generalized database software,

Archi-Tech Systems has customized software for the pharmaceutical

industry, and it is currently doing business with 18 pharmaceutical


Archi-Tech Systems is tripling its space, leaving 3,500 square feet

at Bear Tavern Road for 11,000 feet at 101 Silvia Street in Ewing

Commerce Park. Tom Romano of Insignia ESG and Buschman Partners helped

Ruth Bell, the company’s administrator, find the space, and Mark Hill

represented Hilton Realty. The move is planned for November 1.

This technology company has pharmaceuticals as its chief clients,

and it is flourishing. Archi-Tech Systems has 25 people now and is

hiring senior level programmers with expertise in C, C ++ and VB.

"We’ve been working in the pharmaceutical industry for nine years

now, and people are recognizing what the technology does for them,

solving problems they can’t solve in other ways, with alternatives

to traditional data warehousing approaches," says Paul Gray,


and president. "Data warehousing doesn’t work as well as people

thought it would. Very few of our clients have been successful data


Archi-Tech Systems employs "thin client technology." Unlike

mainframe technology with dumb terminals, it is network-based and

can run any Windows application. In DVD and hard-disk based versions,

it can take voluminous amounts of data. "Over the last four years

the data volumes have been getting larger and larger," says Gray.

"We used to think one or two gigs were big. Now we are working

with a client who has given us 300 gigabits of data."

Archi-Tech Systems started out focusing on the


but has moved toward the "business solutions" end of the


spectrum. "Our approach is not so much what technology we have,

as focusing on what kind of business problem you are trying to


says Gray. But as a result of this focus he has parted company with

his founding partner, Mark Fischer, who left and took the aeronautical

part of the part of the business — compressing aircraft accident

and pilot registration reports for the federal government — with


"We have rewritten our core technologies completely," says

Gray, "and invested a lot in R&D. We have new releases of the

database engines we use." Gray has branched out into other product

lines, including producing direct field reports to evaluate


"Since we end up working with all that data, and since we have

the distribution channel set up, it doesn’t make sense for another

vendor to do all that processing work as well."

Gray’s father, an international marketing manager for Sperry Univac,

used to market publishing systems, and Gray spent the first 10 years

of his career doing database publishing. He majored in business and

economics at Lehigh, Class of 1980, and opened the business in 1993.

Gordon Filepas has joined Gray as a partner.

"We’re a growing company in an interesting business and


With pharmaceutical clients we are relatively unaffected by


says Gray, "though the mergers do have an impact."

Archi-Tech Systems Inc., 850 Bear Tavern Road,

Suite 206, West Trenton 08628-8187. Paul Gray, president.


fax, 609-882-8187. Home page:

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New in PR

Hodes Shaw Bodman Gluck, 196 West State Street,

Trenton 08608-1104. 609-392-8383 or 393-7799; fax, 609-392-3428.

As of January 1, Judy Shaw and Hazel Gluck will join

Harold Hodes and Roger Bodman at 196 West State Street in Trenton,

moving from the GluckShaw Group offices on Riverview Plaza. Hodes

and Bodman’s company was called Public Strategies/Impact LLC and it

concentrated on association management. Gluck and Shaw did public

and government relations. These two companies rank in slots two and

three in governmental relations, according to a spokesperson.

The firm will be associated with DKB and Partners Inc. in Morristown,

a large advertising, public relations, and interactive agency. In

all aspects of its work it will focus on regulatory and legislative


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Management Moves">Management Moves

Siemens Corporate Research Inc., 755 College Road,

Princeton Forrestal Center, Princeton 08540. 609-734-6500; fax,


Home page:

Norbert Gaus has replaced Thomas Grandke as president

and CEO of this Siemens Corporate Research. This Siemens facility

does exploratory and applied research in software engineering,


data processing, and learning systems. After 4 1/2 years in that slot,

Grandke is going to head the materials and manufacturing division

of Siemens Corporate Technology (CT) in Munich.

Baus has been head of CT’s Information and Communication’s and senior

vice president at Siemens Information and Communication Networks


also in Munich. Most recently, he was in senior vice president of

Cable TV Network Solutions at ICN. His PhD in electrical engineering

is from the Technical University of Bochum, Germany.

Princeton University Center for Human Values,


University, Louis Marx Hall, Princeton 08544-1006. Stephen Macedo,

director. 609-258-4798; fax, 609-258-2729. Home page:

Stephen Macedo is the new director of the Center for Human Values.

A graduate of the College of William and Mary, he has master’s degrees

from the London School of Economics, Oxford University, and Princeton

University, and a PhD from Princeton. Among his books are


and Distrust: Civic Education in a Multicultural Democracy,"


New Right v. the Constitution," and "Liberal Virtues:


Virtue, and Community in Liberal Constitutionalism." He came to

the center two years ago as the Laurance S. Rockefeller Professor

of Politics and founding director of the university’s Program in Law

and Public Affairs. The center’s former director, Amy Gutmann, is

now the university’s second ranking officer, the provost.

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Joseph M. "Mickey" Stavola, 58, on October 1.

He was president and CEO of Trap Rock Industries in Kingston.

Frank Wesley Gale, 59, on October 7. The former director

of purchasing at Educational Testing Service, he retired in 1997 after

35 years with the organization.

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