New in Town

epr resources, 20 Nassau Street, Suite 416, Princeton 08542; 609-921-0600; fax, 609-921-0685. Eric P. Rosenblum, managing director.

Eric Rosenblum’s new company, epr LLC, is hunting for properties that are ripe for development. He thinks that good candidates lie at the fringes of the suburbs, in cities like Trenton and Asbury Park.

Rosenblum, a West Windsor resident, has opened his property development company after spending 10 years as an architect, most of them working for Hillier, and 20 years working as a builder, most recently for Baezer Homes, which, like many builders, has downsized as it goes through hard times.

A graduate of Cornell (Class of 1975), where he studied design and environmental analysis, Rosenblum first worked for Hillier, and then returned to New York City, where he had grown up.

One day, as he was participating in a five-borough bike marathon, he happened to run into Bob Hillier. "We were riding on the Staten Island ferry," he recalls, and Hillier offered an invitation to re-join his firm, saying "Come on down!"

Rosenblum accepted the invitation, and worked for Hillier for another eight or nine years before leaving to work for a Hillier client, the Heller Group, a developer based in Madison. His projects for Heller include the development of the Southfield shopping center in West Windsor. He has also worked for American Properties in Woodbridge, where he was the developer for the Courtyard by Marriott in Ewing. For Baezer, he specialized in mixed-use mid-rise projects,.

"I’ve done everything but industrial," says Rosenblum. In his new business, he plans to find and develop properties on his own, and "do development or consulting for others." Potential clients are companies or institutions whose primary business has nothing to do with the acquisition, development, or sale of land. His business model, he says, is both "equity based and fee based."

Rosenblum’s wife, Barbara, works at the Ski Barn and has been on the board of trustees at the Hun School. The couple have three sons, two of them grown, and the third a student at the University of Colorado at Boulder.

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