New Balance Princeton is celebrating nine years of committed service. The store was owned and operated by the Eggers family until 2012, when we joined forces with New Balance North Jersey. NB North Jersey, owned and operated by the Gershberg family, opened in 1998 and is the top selling New Balance store in the country. Joining the NB North Jersey family has allowed us to better serve our New Balance customers with a renewed commitment to having the largest selection of New Balance footwear and apparel in Central New Jersey.

A strong store needs a strong brand. New Balance has made foot health a priority since 1906, when they began crafting custom arch supports. NBRx represents a comprehensive approach to foot health, delivering all the benefits of New Balance footwear, insoles and doctor’s recommendations through select retail partners and fit specialists. With more than 100 years of experience working with elite athletes and fitness enthusiasts, New Balance is dedicated to developing state of the art technologies that help ensure a proper fit.

Better fit, Better performance: It is said that 60 percent of all people are wearing improperly sized shoes and/or wearing a style not meant for their gait or arch type. Our trained Fit Specialists are on hand to make sure we find your professional fit, by performing a scan of your feet on our iStep System, and by analyzing your gait to help better gauge the level of support you may need. We carry many widths and sizes for men, women, and children. Whether you are a runner, a walker, playing tennis, working out at the gym, or just need a shoe to wear everyday, bring your footwear needs to us.

New Balance Princeton, 439 Nassau Park Boulevard, Princeton. 609-720-0103

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