Poor foot health can often be linked to improper footwear, whether it be improper fit and or improper function. It is said that 60 percent of all people are wearing improperly sized shoes and/or wearing a style not meant for their gait or arch type. Many medical conditions such as Achilles tendinitis, plantar fasciitis, bunions, and hammertoes can make it especially difficult to find properly fitting shoes.

“It’s just as important to find footwear that works for you as much as it is to find footwear that doesn’t work against you,” says Aaron Eggers, manager of New Balance Princeton. “Like the foundation of a building, your feet, and by extension, your footwear, are your foundation,” he says.

Since 2006 this independently owned and family-operated Princeton New Balance store has provided personalized service. We pride ourselves on having a large selection of New Balance footwear, apparel and accessories and the best customer service experience. “Service at retail is a lost art. The internet cannot replace ‘sit and fit’ service,” Eggers says.

A strong store needs a strong brand. New Balance has made foot health a priority since 1906, when we began crafting custom arch supports. Our NBRx shoes represent a comprehensive approach to foot health, delivering all the benefits of New Balance footwear, insoles and doctor’s recommendations through select retail partners and fit specialists. We often work directly with podiatrists, orthopedists and physical therapists via a referral slip that helps our staff gauge a customer’s needs.

With more than 100 years of experience working with elite athletes and fitness enthusiasts, New Balance is dedicated to developing state-of-the-art technologies that help ensure a proper fit. “I’ve always felt New Balance has done a great job focusing on functional footwear, while also providing fashion forward footwear and apparel,” says Eggers. “As a store, our focus is always that of fitting and analyzing a customer’s needs to match them with the appropriate footwear.”

Our trained Fit Specialists are on hand to make sure we find your professional fit, by performing a scan of your feet on our iStep System, and by analyzing your gait to help better gauge the level of support you may need. We carry a wide variety of sizes for men, women, and children. We also carry a vast number of width options for men, women and kids that range from narrow to xx-wide.

In addition to the NBRx line, they also carry the iconic 574 a true original dating back to 1988. 990: Made in the USA a staple shoe for all foot types.

Whether you are a runner, a walker, playing tennis, working out at the gym, or just need a shoe to wear every day, bring your footwear needs to us. Come in and speak with our knowledgeable staff and get properly fitted for your New Balance footwear needs at the independently owned and family operated New Balance Princeton store, open seven days a week.

New Balance Princeton, Nassau Park Pavilions (near Home Depot), 439 Nassau Park Boulevard, Princeton. 609-720-0103.

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