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Published in U.S. 1 Newspaper on February 9, 2000. All rights
Nettech Hires co-founder of Logic Works, Leon Podolsky
Leon Podolsky, co-founder of Logic Works Inc., is the new vice
of research and development at this company, which enables wireless
data applications. Podolsky, who had also worked at the Sarnoff
brought to market the leading client/server relational database
and design tool, ERwin, and stayed at that company when it became
a division of Platinum Technology and later Computer Associates. He
has a BSE in computer science and electrical engineering from
and a Wharton MBA.
"His expertise in building database and Internet products outside
the wireless space adds a new dimension to our development
especially as wireless and Internet technologies converge," says
CEO Boris Fridman. "He strengthens the management team with his
experience in running a large development organization for a public
08540. Boris Fridman, president. 609-734-0300; fax, 609-734-0346.
Home page: http://www.nettechrf.com.
Web designers don’t usually deal with angels and devils,
but for this religiously-oriented computer game, programmers drew
wings and cloven hooves. Princetec has programmed an interactive
game for teenagers, the Choice Game, which sells for $19.95 and
values and making the right choices in life
"An angel comes on the screen and guides the teenager in the right
direction, and a demon character tries to mislead the teenager,"
says Mohan Reddy, president of Princetec Inc., a 65-employee software
consulting firm that has expanded from Jefferson Plaza to 3,500 feet
at Route 1 South. About 15 people are working in the office and 50
are at client sites.
Princetec ordinarily works on more mundane projects. For Internet
application development and E-commerce, it has such clients as Lucent,
AT&T, and Chase Manhattan Bank. "We get called when they need
to implement a system very quickly," says Reddy. "They want
to bring in talent without training people. We hire people who are
trained in latest technology and they get going in the project without
any learning curve." Princetec is hiring people skilled in Java
script, XML, HTML, website design, and Oracle.
Reddy co-founded Princetec with Srini Nemani and Raj Sajankila. A
graduate of Brooklyn Polytechnic Institute, Class of 1975, he grew
up in HyderAbad (South India) where his father worked for the
Raised in the Roman Catholic Church, Reddy wants to open a shelter
in Trenton and equip it with computer networks to help homeless and
poor people get back into mainstream jobs.
An experience at St. Paul’s Church on Nassau Street put him in touch
with Kathy DiFiore, who developed the concept of the game for a
she created 18 years ago to help unwed mothers. DiFiore appealed to
the congregation at St. Paul’s and when Reddy responded she invited
him to Lady’s Rest, a daytime shelter, to set up some computers. When
DiFiore found out what Reddy did for a living, she asked him to get
his company to complete the game and get it to market. Reddy put six
people on the project."
"We did it on a pro bono basis," says Reddy. The bonus, for
the company, is that the employees learned new skills. "If the
game does well, we will get paid back." The game has both a
and a church-related version, and the latter is being marketed through
parochial schools. Reddy — who has one grown child and one
— admits that the Choice Game may not immediately top teens’
"Parents are to guide them," says Reddy. "They should
direct the kids to play the game."
Mohan Reddy, president. 609-720-9800; fax, 609-720-9899. Home page:
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