We will let our editor, Richard K. Rein, explain at a later date how Stan Kephart continues to play a role here at U.S. 1. But for now we will simply point to the cover of this issue, our 12th annual Summer Fiction issue, and say that the spirit of Kephart, U.S. 1’s longtime graphic designer who died in November of last year, lives on.

Back in 1997, when we first envisioned an issue made up largely of short stories and poetry, we had no idea how to illustrate the cover. Kephart came up with the concept of the couple on the beach, holding the issue they were illustrating in their hands. The cover within a cover has continued until now. And if you look closely at this cover, you will see that it continues. Thank you, Stan.

The Summer Fiction issue also marks the midsummer break of U.S. 1. There will be no paper on July 30, but we will resume the weekly schedule August 6. While our office will be open, many staffers will be on vacation. The best way to reach us will be E-mail, which will be checked regularly.

And the Summer Fiction issue also means the fiction party. Mark your calendars: Thursday, August 14, from 5 to 7 p.m. at Barnes & Noble in MarketFair on Route 1 South. You are invited.

To the Editor:

Keep the News

With recent news stories saying that newspaper media are having it tough and laying off people, I say “For Shame.” Many of us still like to get our news from a NEWSpaper. We are on computers all day, and we enjoy the morning paper. But what do newspapers do: They lose site of the fact that business will advertise if:

1. Advertising rates were reduced during bad economic times (many advertisers are better than just few advertisers), and

2. If they get more coverage and learn more, businesses will grow and, yes, possibly advertise! Business sections in New Jersey have all but ceased to publish local business news of a positive nature.

Competition should make business (including) newspapers fight harder, not just take their toys and go home and leave it to the Internet. Good media planning on the part of any business dictates that print, direct mail, AND the Internet, are all part of a good marketing mix and should all be used depending on demographics. Surely, if smaller business could afford the ad rates, you would see more “success business” on a return basis and you would probably see readership increase — or at least not see massive decreases in circulation.

Increasing the amount of business pages to allow for increased business coverage can start a new trend. Lowering rates and making it up with volume during bad economic times win business friends, and yes I do own a PR company that needs the news media for my livelihood, but I’m also a very good consumer who loves to “tear out” coupons from a newspaper!

Freddi Silverman

Thanks from Eden

The Eden Family of Services extends grateful appreciation to the businesses that supported the fifth annual Eden Family 5K Race and Fun Run on July 13:

NRG Energy, Princeton Forrestal Village, Sanofi-Aventis, and Van Note-Harvey were major sponsors. Additional sponsors included Asch Foundation; Award Pros; BrownDog Marketing; CAN DO Fitness; CareersUSA; Future Signs: Gund Foundation; Stanley Keris & Son; KSS Architects; Mercadien; NAI Fennelly; NeoStrata Company; Parker, Remsen & Sullivan; Princeton Forrestal Center; Princeton Marriott; Ritorna Natural; State Street Corporation; Van Leeuwen & Co.; Whole Foods Market; Woodwinds.

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