New in Town

Insurance Moves

Crosstown Moves


Leaving Town

Name Changes



Corrections or additions?

Morgan Lewis Moves

This article was published in U.S. 1 Newspaper on February 10,

1999. All rights reserved.

Remember the fable of the lion and the mouse? What was

the king of the jungle doing with a lowly mouse, the other animals

wondered. But entrapped in a hunter’s snare, it wasn’t the tiger,

or the bear, or the elephant that came to the lion’s rescue. The mouse

gnawed the lion’s way to freedom. Not a perfect analogy perhaps, but

it reminds us that smart people court potential; they know that even

something very small could turn into something very useful — even


Young companies may not be able to afford large attorney fees in their

early stages, but Morgan Lewis & Bockius — the nation’s fourth

largest law firm — is willing to take a chance on them. "If

these companies grow to become what we believe they will become,"

says Steven M. Cohen, a partner in the newly expanded Princeton


"then they will have a lot of legal needs, and they will be very

loyal to us for having helped them in their early stages."

"If we believe the client has big potential," says Cohen,

"we are willing to be flexible in the timing of the payment of

our fees."

Morgan, Lewis & Bockius opened its Princeton office in 1993 with a

commercial litigation practice. The office has since expanded both

in size and in practice areas, and tripled its clients over the last

year. A very large number of these clients are emerging businesses.

"The Princeton office plans to double again in 1999," says

Robert A. White, the managing partner for the Princeton office, which

has moved from 100 Overbrook Center to 214 Carnegie Center. More than

50 percent of the firm’s clients are from the IT industry, others

include life sciences, pharmaceutical, and biotech industries. Randall

B. Sunberg (Yale, Class of 1977, and New York University School of

Law) manages the pharmaceutical division, and Jill E. Jachera handles

the firm’s labor and employment practice. Jachera went to Penn State

(Class of 1983) and Rutgers. Cohen spearheads the firm’s New Jersey

business and finance practice.

Founded in Philadelphia in 1873, Morgan Lewis today has 14 offices

spread across the nation and in Europe and Asia. Morgan Lewis offers

area businesses the services of a boutique firm backed by the support

of more than 900 lawyers throughout the world, says Cohen.

Large law firms can also use their clout with financial institutions

to help the companies they represent. "They pass the threshold

test when they go through us," says Cohen. "A potential


might not always invest in the company, but they will read the


plan and give feedback. This information is very helpful, because

the entrepreneur can address those concerns, improve the next


Emerging companies can go to their lawyers for more than just legal

help. A big law firm has had experience with similar companies and

similar situations, says Cohen, and can offer practical advice.

Both White and Cohen agree that what a lot of emerging companies


is protecting their intellectual property and trade secrets. "If

their technology is lost, they have nothing else," says White.

And that is why Cohen says that the ideal time to seek legal counsel

would be "when the company has an idea."

The son of an auto mechanic and a nurse, White majored in philosophy

at Rutgers University in 1969, and received his law degree from


"Philosophy has helped me tremendously in many aspects of life,

not the least in the practice of law," says White. "It helped

me develop an approach to analyze and resolve things."

Cohen, who majored in finance and industrial relations at Wharton

School, Class of ’86, says he started out wanting to be an


like his father. He almost started his own business, but decided to

pursue law instead, graduating from New York University Law School.

"I like puzzle solving and words more than numbers," says

Cohen of his decision. "I love helping people get from point one

to point two."

Two of his current clients, Wlodek Mandecki of PharmaSeq and Larry

Shiller of SBX, were honored as "Best of the Best" at a New

Jersey Entrepreneurial Network meeting in January. Other clients


Wilmar Industries, a Mount Laurel-based public company that


plumbing and electrical supplies to the apartment house market, and

Ameriquest Technologies, a publicly traded computer hardware


based in Horsham.

To increase his client base, says Cohen, he spends half an hour every

day meeting a new company. "It could or could not work out into

an attorney-client relationship. I am willing to invest that time

up front to provide my perspective at no charge." His firm is

also very active in the New Jersey Technology Council and the New

Jersey Entrepreneurial Network. Referrals also come from bankers,

accountants, and previous clients.

Morgan Lewis has represented companies from inception to sale, public

offering, and beyond. Services include development and distribution

agreements, strategic partnerships, venture capital financing, initial

and secondary public offerings, mergers and acquisitions,


and intellectual property matters, stock option plans, and employee


Princeton was chosen to represent its clients in New Jersey for three

reasons: Morgan Lewis has two major offices in Philadelphia and New

York and this central location allows them to work closely with both

offices. The three federal courts — in Trenton, Newark, and Camden

— are less than an hour’s drive away. Then there’s the prestigious

Princeton name. And the market, Cohen says, "has been extremely


— Teena Chandy

Morgan, Lewis & Bockius, 214 Carnegie Center,


08540-6273. Robert Alan White, managing partner. 609-520-6600; fax,


Home page: http://www.mlb.com.

Top Of Page

Evans East, 104 Windsor Center, Suite 101, East

Windsor 08520. William L. Harrington, executive director.


fax, 609-371-5666. Home page: http://www.evanseast.com.

Evans East has expanded into 15,000 at 104 Windsor Center on


Road in East Windsor. The new facility is twice the size of its former

facility at 666 Plainsboro Road.

Founded in 1987, East Evans, a member of the Evans Analytical Group,

is a commercial materials analysis laboratory specializing in surface,

thin-film, and trace element characterization. Starting with three

founders, the company now has 22 employees, and the new facility will

allow the company to expand even further.

"The sophisticated analytical techniques and instrumentation used

at Evans East are designed to solve material problems, to aid in


development, and to provide guidelines for quality control," says

William L. Harrington, one of the founders. Clients include scientists

and engineers from both small and large industrial firms, academe,

and government laboratories.

The Rock Brook School, 109 Orchard Road, Box 297,

Blawenburg 08504. Mary Caterson-Marshall, director. 908-431-9500;

fax, 908-431-9503.

The Rock Brook School has expanded from 432 Route 518 to a facility

that it built at 109 Orchard Road. "We expanded at the old site

in anticipation of this move," says Mary Caterson-Marshall,


This school for children with speech, learning, and language


now has 60 students.

GA Environmental-Shah Associates, 15 West State

Street, Floor II, Trenton 08608. Louise McCants, office manager.


fax, 609-393-7304.

Shah Associates, a 22-year-old consulting engineering firm formerly

located at 340 Scotch Road in Airport Corporate Center, has been


by GA Environmental at 15 West State Street; the two firms have a

total of 15 employees. James J. Silimeo was vice president of Shah


Top Of Page
New in Town

Sharp Design, 1 AAA Drive, Suite 202, Robbinsville

08691. Carl Albertson, director. 609-890-4250; fax, 609-890-1639.

Sharp Design, an engineering firm based in Woodbury, has opened a

branch office at Robbinsville. This new 5,000 square foot office


has 12 employees and will focus on the pharmaceutical industry.


customers here are mainly pharmaceutical companies, and the Woodbury

main office has more customers from the chemical and petrochemical

industry," says Carl Albertson, director.

Top Of Page
Insurance Moves

Smith Benefit Services, 80 West Upper Ferry Road,

Fisk Professional Center, Box 77358, Ewing 08628. Robert M. Neumann,

president. 609-771-8900; fax, 609-771-8901.

The insurance firm moved from the third floor of 3120 Princeton Pike

to make room for the move-in of Arora & Associates, the engineering

firm. It now occupies 2,000 square feet at Fisk Professional Center.

The company is a consultant and broker for group insurance and


insurance plans. "We have clients in 50 states and all the


in Canada," says Robert M. Neumann, the president. A graduate

of LaSalle, Class of 1961, he has been with the firm for 20 years.

When the overall company, Donald F. Smith, was sold, he and four


bought this division. "We also deal with close to 2,000 financial

institutions in the Untied States and Canada, and have insurance


in Europe and South America."

It offers group employee benefits — life, medical, and disability

insurance — for New Jersey firms with up to 2,000 employees, but

almost half of the business involves credit card specialty insurance

programs. For a major client, MasterCard, it supplies nationally

sponsored accidental death and dismemberment program on common


and a loot and stolen credit card fraud program in South America,

and a debit card fraud program in Europe. It has put together baggage

insurance, collision damage waivers, and credit card insurance for

such clients as First Chicago and Marine Midland. It also does


as DFS&A Insurance Agency Inc.

American United Life, 3 Independence Way, Suite

205, Princeton 08540. Michael O’Connell, regional pension director.

609-720-1424; fax, 609-720-1427. Home page:


As the baby boomers age, the pension planners prosper. "We’re

growing. We have a good product, priced competitively, and the


plan business in general is a growth industry," says Michael


regional pension director for American United Life.

Based in Indianapolis, the firm was founded in 1877 and has several

dozen regional pension offices; last month he moved the office from

HQ in Forrestal Village to 1,800 square feet on Independence Way and

expects to have a half-dozen associates by the end of this year.


are in Princeton because we can work the Philadelphia market


says O’Connell.

An economics major at University of Richmond, Class of 1983, O’Connell

worked for Northwestern Mutual Life in Toms River. He went into the

pension business at Cigna in 1992 before moving to AUL five years

ago. He opened the office at HQ three years ago.

The firm’s clients are mid-size businesses with 25 to 250 employees,

but it does not sell directly; it markets qualified pension plans

through insurance and investment professionals. Most everyone is


the 401k plans. "That’s the one that everyone wants," says


State Farm Insurance, 1340 Route 206, the Village

Shopper, Skillman 08558. Fran Martillotti, agent. 609-252-1753; fax,


For greater visibility this insurance office moved from Montgomery

Commons to a retail site at the Village Shopper. "This is a bigger

office and a storefront location. Nobody could find us at our previous

location," says Rosemary Thorne, office assistant. Phone and fax

are unchanged.

Top Of Page
Crosstown Moves

Raymond James & Associates, 44 Nassau Street, Suite

370, Princeton 08542. Swep T. Davis, senior vice president.


fax, 609-921-0969.

When its lease expired at 33 Witherspoon Street, this branch of a

Florida-based investment banking firm moved to 44 Nassau. It handles

mergers and acquisitions in the energy sector.

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Arora and Associates PC, 3120 Princeton Pike,


08648-2372. Surinder S. Arora P.E., president. 609-844-1111; fax,

609-844-9799. Home page: http://www.arorapc.com.

The highway engineering firm has moved from 8,000 feet at 5 Princess

Road to a larger, more-visible space, to 12,500 feet at 3120 Princeton

Pike. Mike Briehler at Buschman Jackson-Cross represented the tenant

and Mark Hill represented Hilton Realty. Anthony Pascucci, controller,

says the firm has 46 workers now and needed more space to be able

to hire more. workers now and will be hiring more. Arora & Associates

does bridge, highway, railroad design, construction inspection and

management, geotechnical engineering, and highway lighting design

and surveying.

Glotech Solutions, 3150 Brunswick Pike, Suite 160,

Lawrenceville 08648. Jhedish Talreja, president. 609-637-0777; fax,

609-671-0815. Home page: http://www.glotech.com.

The "middleware" software developer has doubled in size,


from 8 to 15 employees, and moved from 256 Wall Street. Phone and

fax are new. Middleware ranges in price from $75,000 to $400,000;

the firm is four years old.

ST&L Advertising, 209 North Center Drive, North

Brunswick 08902. Howard Rich, president. 732-821-5800; fax,


This 36-year-old advertising agency moved from 2011 Route 130 to a

larger facility in North Brunswick. STL is a general business to


advertising agency, and has major clients in the health care and


industry nationwide and some small business clients as well. Clients

include Johnson and Johnson, Bristol Myers Squibb, Bosch Labs, and

First Bank of Central New Jersey. "We provide more than


services," says Rebel L. Robertson III, executive vice president.

"We have our own photographer and photo studio in the agency."

Top Of Page
Leaving Town

Trilon Inc., Sanjiv Nathwani, president.


fax, 215-790-6231.

Trilon Inc. had its start at the Rutgers-sponsored incubator space

on Jersey Avenue, but it is no longer a physical tenant there. Now

a virtual company, it maintains a presence through the incubator and

is still incorporated in New Jersey. The technical support number

is 215-790-6204.

The firm provides multimedia and mobile solutions for structural


applications through the IBIIS (Integrated Bridge Inspection


System). Its clients include such state highway departments as


Mass, Rhode Island, and Maryland, plus the Port Authority of New


and New York and the Federal Highway Administration.

"We are basically a telecommuting company and most of our business

is done electronically," says John Hagan, director of new product

development. Hagan lives in Philadelphia and Sanjiv Nathwani,


lives in New York. Excellent engineering resources are available in

Philadelphia, a little cheaper, Hagan says.

A & A Engineering, 300 Corporate Center Drive,

Manalapan 07726. Fred Esposito, partner. 732-845-1770; fax,


A & A Engineering has consolidated its office at 741 Alexander Road

with an office in Manalapan and has a new phone and fax. The


firm does civil and structural engineering.

Top Of Page
Name Changes

Princeton Biostatistics Group Inc., 12 Roszel Road,

Building B, Suite 200, Princeton 08540. Shawki Salem Ph.D, president.

609-243-9050; fax, 609-243-9007. E-mail: pbgcorp@aol.com.

Princeton Biosciences Group has changed back to its original name,

Princeton Biostatistics Group; it is in the process of expanding.

It does statistical consulting for the pharmaceutical and biotech


Top Of Page

Church & Dwight Armex, 5 Crescent Avenue, Princeton

Business Park, Suite A-5, Princeton. 609-430-2306; fax, 609-497-9308.

The cleaning and coating removal systems laboratory of Church &


Armex product is moving from Princeton Business Park’s Crescent Drive,

in Rocky Hill, to 469 North Harrison Street, the headquarters of


& Dwight.

BCA Inc., Box 3659, Princeton 08543-3659. Fred

Passman, president. 609-716-0200; fax, 609-716-0244.

Fred Passman has moved his firm, Biodeterioration Control Associates

(BCA), from 228 Alexander Street to a home office but retains the

same phone and fax. Passman founded BCA in 1991, merged with FQS


two years ago, and has now de-merged from the Georgia-based company.

"FQS wanted to consolidate their New Jersey office with their

Florida office and I was not willing to do that," says Passman.

"They wanted me to move to Florida but I chose to remain as an

independent consultant.".

Top Of Page

Roland C. Crocetti, 56, on January 27. He worked in the

parts department of Z&W Mazda on Route 206.

Robert Dempsky, 39, on January 31. He was a field


for New Jersey Manufacturers Association and worked at Landwehr’s

Restaurant on River Road.

Tohams J. Scheideler, 61, on January 31. He was co-owner

of T&H Builders.

Carolyn G. Cash, 62, on February 5. She had been a


at Educational Testing Service.

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