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Morgan Lewis Moves
This article was published in U.S. 1 Newspaper on February 10,
1999. All rights reserved.
Remember the fable of the lion and the mouse? What was
the king of the jungle doing with a lowly mouse, the other animals
wondered. But entrapped in a hunter’s snare, it wasn’t the tiger,
or the bear, or the elephant that came to the lion’s rescue. The mouse
gnawed the lion’s way to freedom. Not a perfect analogy perhaps, but
it reminds us that smart people court potential; they know that even
something very small could turn into something very useful — even
Young companies may not be able to afford large attorney fees in their
early stages, but Morgan Lewis & Bockius — the nation’s fourth
largest law firm — is willing to take a chance on them. "If
these companies grow to become what we believe they will become,"
says Steven M. Cohen, a partner in the newly expanded Princeton
"then they will have a lot of legal needs, and they will be very
loyal to us for having helped them in their early stages."
"If we believe the client has big potential," says Cohen,
"we are willing to be flexible in the timing of the payment of
Morgan, Lewis & Bockius opened its Princeton office in 1993 with a
commercial litigation practice. The office has since expanded both
in size and in practice areas, and tripled its clients over the last
year. A very large number of these clients are emerging businesses.
"The Princeton office plans to double again in 1999," says
Robert A. White, the managing partner for the Princeton office, which
has moved from 100 Overbrook Center to 214 Carnegie Center. More than
50 percent of the firm’s clients are from the IT industry, others
include life sciences, pharmaceutical, and biotech industries. Randall
B. Sunberg (Yale, Class of 1977, and New York University School of
Law) manages the pharmaceutical division, and Jill E. Jachera handles
the firm’s labor and employment practice. Jachera went to Penn State
(Class of 1983) and Rutgers. Cohen spearheads the firm’s New Jersey
business and finance practice.
Founded in Philadelphia in 1873, Morgan Lewis today has 14 offices
spread across the nation and in Europe and Asia. Morgan Lewis offers
area businesses the services of a boutique firm backed by the support
of more than 900 lawyers throughout the world, says Cohen.
Large law firms can also use their clout with financial institutions
to help the companies they represent. "They pass the threshold
test when they go through us," says Cohen. "A potential
might not always invest in the company, but they will read the
plan and give feedback. This information is very helpful, because
the entrepreneur can address those concerns, improve the next
Emerging companies can go to their lawyers for more than just legal
help. A big law firm has had experience with similar companies and
similar situations, says Cohen, and can offer practical advice.
Both White and Cohen agree that what a lot of emerging companies
is protecting their intellectual property and trade secrets. "If
their technology is lost, they have nothing else," says White.
And that is why Cohen says that the ideal time to seek legal counsel
would be "when the company has an idea."
The son of an auto mechanic and a nurse, White majored in philosophy
at Rutgers University in 1969, and received his law degree from
"Philosophy has helped me tremendously in many aspects of life,
not the least in the practice of law," says White. "It helped
me develop an approach to analyze and resolve things."
Cohen, who majored in finance and industrial relations at Wharton
School, Class of ’86, says he started out wanting to be an
like his father. He almost started his own business, but decided to
pursue law instead, graduating from New York University Law School.
"I like puzzle solving and words more than numbers," says
Cohen of his decision. "I love helping people get from point one
to point two."
Two of his current clients, Wlodek Mandecki of PharmaSeq and Larry
Shiller of SBX, were honored as "Best of the Best" at a New
Jersey Entrepreneurial Network meeting in January. Other clients
Wilmar Industries, a Mount Laurel-based public company that
plumbing and electrical supplies to the apartment house market, and
Ameriquest Technologies, a publicly traded computer hardware
based in Horsham.
To increase his client base, says Cohen, he spends half an hour every
day meeting a new company. "It could or could not work out into
an attorney-client relationship. I am willing to invest that time
up front to provide my perspective at no charge." His firm is
also very active in the New Jersey Technology Council and the New
Jersey Entrepreneurial Network. Referrals also come from bankers,
accountants, and previous clients.
Morgan Lewis has represented companies from inception to sale, public
offering, and beyond. Services include development and distribution
agreements, strategic partnerships, venture capital financing, initial
and secondary public offerings, mergers and acquisitions,
and intellectual property matters, stock option plans, and employee
Princeton was chosen to represent its clients in New Jersey for three
reasons: Morgan Lewis has two major offices in Philadelphia and New
York and this central location allows them to work closely with both
offices. The three federal courts — in Trenton, Newark, and Camden
— are less than an hour’s drive away. Then there’s the prestigious
Princeton name. And the market, Cohen says, "has been extremely
— Teena Chandy
08540-6273. Robert Alan White, managing partner. 609-520-6600; fax,
Home page: http://www.mlb.com.
Windsor 08520. William L. Harrington, executive director.
fax, 609-371-5666. Home page: http://www.evanseast.com.
Evans East has expanded into 15,000 at 104 Windsor Center on
Road in East Windsor. The new facility is twice the size of its former
facility at 666 Plainsboro Road.
Founded in 1987, East Evans, a member of the Evans Analytical Group,
is a commercial materials analysis laboratory specializing in surface,
thin-film, and trace element characterization. Starting with three
founders, the company now has 22 employees, and the new facility will
allow the company to expand even further.
"The sophisticated analytical techniques and instrumentation used
at Evans East are designed to solve material problems, to aid in
development, and to provide guidelines for quality control," says
William L. Harrington, one of the founders. Clients include scientists
and engineers from both small and large industrial firms, academe,
and government laboratories.
Blawenburg 08504. Mary Caterson-Marshall, director. 908-431-9500;
The Rock Brook School has expanded from 432 Route 518 to a facility
that it built at 109 Orchard Road. "We expanded at the old site
in anticipation of this move," says Mary Caterson-Marshall,
This school for children with speech, learning, and language
now has 60 students.
Street, Floor II, Trenton 08608. Louise McCants, office manager.
Shah Associates, a 22-year-old consulting engineering firm formerly
located at 340 Scotch Road in Airport Corporate Center, has been
by GA Environmental at 15 West State Street; the two firms have a
total of 15 employees. James J. Silimeo was vice president of Shah
08691. Carl Albertson, director. 609-890-4250; fax, 609-890-1639.
Sharp Design, an engineering firm based in Woodbury, has opened a
branch office at Robbinsville. This new 5,000 square foot office
has 12 employees and will focus on the pharmaceutical industry.
customers here are mainly pharmaceutical companies, and the Woodbury
main office has more customers from the chemical and petrochemical
industry," says Carl Albertson, director.
Fisk Professional Center, Box 77358, Ewing 08628. Robert M. Neumann,
president. 609-771-8900; fax, 609-771-8901.
The insurance firm moved from the third floor of 3120 Princeton Pike
to make room for the move-in of Arora & Associates, the engineering
firm. It now occupies 2,000 square feet at Fisk Professional Center.
The company is a consultant and broker for group insurance and
insurance plans. "We have clients in 50 states and all the
in Canada," says Robert M. Neumann, the president. A graduate
of LaSalle, Class of 1961, he has been with the firm for 20 years.
When the overall company, Donald F. Smith, was sold, he and four
bought this division. "We also deal with close to 2,000 financial
institutions in the Untied States and Canada, and have insurance
in Europe and South America."
It offers group employee benefits — life, medical, and disability
insurance — for New Jersey firms with up to 2,000 employees, but
almost half of the business involves credit card specialty insurance
programs. For a major client, MasterCard, it supplies nationally
sponsored accidental death and dismemberment program on common
and a loot and stolen credit card fraud program in South America,
and a debit card fraud program in Europe. It has put together baggage
insurance, collision damage waivers, and credit card insurance for
such clients as First Chicago and Marine Midland. It also does
as DFS&A Insurance Agency Inc.
205, Princeton 08540. Michael O’Connell, regional pension director.
609-720-1424; fax, 609-720-1427. Home page:
As the baby boomers age, the pension planners prosper. "We’re
growing. We have a good product, priced competitively, and the
plan business in general is a growth industry," says Michael
regional pension director for American United Life.
Based in Indianapolis, the firm was founded in 1877 and has several
dozen regional pension offices; last month he moved the office from
HQ in Forrestal Village to 1,800 square feet on Independence Way and
expects to have a half-dozen associates by the end of this year.
are in Princeton because we can work the Philadelphia market
An economics major at University of Richmond, Class of 1983, O’Connell
worked for Northwestern Mutual Life in Toms River. He went into the
pension business at Cigna in 1992 before moving to AUL five years
ago. He opened the office at HQ three years ago.
The firm’s clients are mid-size businesses with 25 to 250 employees,
but it does not sell directly; it markets qualified pension plans
through insurance and investment professionals. Most everyone is
the 401k plans. "That’s the one that everyone wants," says
Shopper, Skillman 08558. Fran Martillotti, agent. 609-252-1753; fax,
For greater visibility this insurance office moved from Montgomery
Commons to a retail site at the Village Shopper. "This is a bigger
office and a storefront location. Nobody could find us at our previous
location," says Rosemary Thorne, office assistant. Phone and fax
370, Princeton 08542. Swep T. Davis, senior vice president.
When its lease expired at 33 Witherspoon Street, this branch of a
Florida-based investment banking firm moved to 44 Nassau. It handles
mergers and acquisitions in the energy sector.
08648-2372. Surinder S. Arora P.E., president. 609-844-1111; fax,
609-844-9799. Home page: http://www.arorapc.com.
The highway engineering firm has moved from 8,000 feet at 5 Princess
Road to a larger, more-visible space, to 12,500 feet at 3120 Princeton
Pike. Mike Briehler at Buschman Jackson-Cross represented the tenant
and Mark Hill represented Hilton Realty. Anthony Pascucci, controller,
says the firm has 46 workers now and needed more space to be able
to hire more. workers now and will be hiring more. Arora & Associates
does bridge, highway, railroad design, construction inspection and
management, geotechnical engineering, and highway lighting design
Lawrenceville 08648. Jhedish Talreja, president. 609-637-0777; fax,
609-671-0815. Home page: http://www.glotech.com.
The "middleware" software developer has doubled in size,
from 8 to 15 employees, and moved from 256 Wall Street. Phone and
fax are new. Middleware ranges in price from $75,000 to $400,000;
the firm is four years old.
Brunswick 08902. Howard Rich, president. 732-821-5800; fax,
This 36-year-old advertising agency moved from 2011 Route 130 to a
larger facility in North Brunswick. STL is a general business to
advertising agency, and has major clients in the health care and
industry nationwide and some small business clients as well. Clients
include Johnson and Johnson, Bristol Myers Squibb, Bosch Labs, and
First Bank of Central New Jersey. "We provide more than
services," says Rebel L. Robertson III, executive vice president.
"We have our own photographer and photo studio in the agency."
Trilon Inc. had its start at the Rutgers-sponsored incubator space
on Jersey Avenue, but it is no longer a physical tenant there. Now
a virtual company, it maintains a presence through the incubator and
is still incorporated in New Jersey. The technical support number
The firm provides multimedia and mobile solutions for structural
applications through the IBIIS (Integrated Bridge Inspection
System). Its clients include such state highway departments as
Mass, Rhode Island, and Maryland, plus the Port Authority of New
and New York and the Federal Highway Administration.
"We are basically a telecommuting company and most of our business
is done electronically," says John Hagan, director of new product
development. Hagan lives in Philadelphia and Sanjiv Nathwani,
lives in New York. Excellent engineering resources are available in
Philadelphia, a little cheaper, Hagan says.
Manalapan 07726. Fred Esposito, partner. 732-845-1770; fax,
A & A Engineering has consolidated its office at 741 Alexander Road
with an office in Manalapan and has a new phone and fax. The
firm does civil and structural engineering.
Building B, Suite 200, Princeton 08540. Shawki Salem Ph.D, president.
609-243-9050; fax, 609-243-9007. E-mail: firstname.lastname@example.org.
Princeton Biosciences Group has changed back to its original name,
Princeton Biostatistics Group; it is in the process of expanding.
It does statistical consulting for the pharmaceutical and biotech
Business Park, Suite A-5, Princeton. 609-430-2306; fax, 609-497-9308.
The cleaning and coating removal systems laboratory of Church &
Armex product is moving from Princeton Business Park’s Crescent Drive,
in Rocky Hill, to 469 North Harrison Street, the headquarters of
Passman, president. 609-716-0200; fax, 609-716-0244.
Fred Passman has moved his firm, Biodeterioration Control Associates
(BCA), from 228 Alexander Street to a home office but retains the
same phone and fax. Passman founded BCA in 1991, merged with FQS
two years ago, and has now de-merged from the Georgia-based company.
"FQS wanted to consolidate their New Jersey office with their
Florida office and I was not willing to do that," says Passman.
"They wanted me to move to Florida but I chose to remain as an
parts department of Z&W Mazda on Route 206.
for New Jersey Manufacturers Association and worked at Landwehr’s
Restaurant on River Road.
of T&H Builders.
at Educational Testing Service.
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