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This article was prepared for the March 8, 2006 issue of U.S. 1 Newspaper. All rights reserved.

More Multimedia Training

Princeton Center Inc. (PCES), 106 West Franklin Avenue, Straube Center, Pennington, Box 387, Princeton 08542; 609-737-8098; fax, 609-737-6370. Peter J. Rizza Jr., president. Home page: www.princetoncenter.com

Twenty years ago, when Peter J. Rizza Jr. founded the Princeton Center for Educational Services, he focused on knowledge transfer. "What has changed is the technology," says Rizza (Boston University, Class of 1968, with a PhD from Penn State). "Twenty years ago we were still putting information on computers and giving people access to it. It was just strings of text instead of multimedia. Now it is more robust."

Today the company works primarily with pharmaceutical companies, some high-tech manufacturing firms, and government agencies. For instance, Rizza has donated training templates to Kutztown University, which has a popular Small Business Development Center website, and with Kutztown it will offer these templates to small businesses.

Where multimedia training shines is in regulated industries, because it can disseminate information accurately and in a timely manner. Because baby boomers are aging, human capital is another focus. "We’re concerned about people retiring and taking the knowledge with them," says Rizza.

His software, ExpressTrain, provides the right information for the right person at the right time. "The user is now accessing information from so many different points that you have to make it available in different formats."

Cognetics Corp., 52 North Mill Road, Box 386, Princeton Junction 08550-0386; 609-799-5005; fax, 609-799-8555. Charles Kreitzberg, CEO. Home page: www.cognetics.com

Founded in 1982 by Charles B. Kreitzberg, it focuses on user-centered software design. Its new web-based product, In the Know, is a management tool that tamps down the chaos of multiple projects. Project leaders can report and track finances and it aggregates all the projects for which a manager is responsible. "I call it gentle discipline," says Kreitzberg, who hopes to partner on this product with SalesForce.com, a leading provider of contact management and sales software.

Tricore Interactive Inc., 3 Independence Way, Princeton Corporate Center, Suite 301, Princeton 08540; 609-951-1000; fax, 609-951-9222. Bruce Haghighat, president. www.eTricore.com

Tricore Interactive, which writes, edits, and produces custom software training programs for the pharmaceutical industry, has moved from 6,000 square feet at Princeton Executive Center in Monmouth Junction to 14,000 square feet at Princeton Corporate Center.

Office manager Carol Funicelli says the company has doubled its business in the last two years. "We have 35 employees now, and we’re still interviewing," she says. The firm’s online programs train sales forces when pharmaceutical companies change their products, add new applications or information for an existing product.

Compliance & Ethics Learning Solutions DBA Midi Inc., 100 Thanet Circle, Suite 301, Princeton 08540; 609-924-4817; fax, 609-924-9207. Elizabeth Tomaszewicz, CEO. Home page: www.midicorp.com

Founded in 1984 as Midi, this firm provides high-impact ethics and compliance learning solutions to mid-sized, as well as Fortune 1000, companies. It designs, develops, launches, and manages the client’s learning requirements. Midi can provide customized materials in multiple languages, localized to address the cultural needs of the learners, as well as off-the-shelf applications.

Focusing now on the pharmaceutical industry, Midi’s past clients have included Aventis Pharmaceuticals, Electronic Data Systems, General Electric, Ingersoll Rand, Lockheed Martin, Unilever, Verizon Wireless, and Waste Management.

With ethics continuing to be a high profile issue among business and industry, Midi will co-host a Compliance and Ethics Summit at the headquarters of Acuity Brands’ in Atlanta on March 10. Also, in a collaboration with International Business Ethics Institute, Midi will adapt its library for the international market and develop new courses.

EduNeering Inc., 202 Carnegie Center, Suite 301, Princeton 08540; 609-627-5300; fax, 609-627-5330. Donald A. Deiesu, CEO. www.eduneering.com

The technology-based learning solutions company just moved from Campus Drive. Last year it placed 15th in New Jersey in the Deloitte list of fast growing private companies. Its clients for business improvement and regulatory compliance are in the pharmaceutical, healthcare, energy, and manufacturing industries, and it also has locations in Houston and Bloomsburg.

Erudite Internet Systems, 3490 Route 1, Princeton Service Center, Building 16, Suite A, Princeton 08540; 609-514-5000; fax, 609-514-9840. Casey Tjang, CEO. www.eruditeonline.com

Founded in 2002 this four-person firm offers customized web-based training for prestigious accounts such as the USDA, a major bank, and a Big Four accounting firm. "It takes a unique mix of skills and people to truly look at a company’s classroom training and advise the company as to the best way to transition it to the web," says Cynthia Gould, operations director. Until last year she was manager of worldwide inhouse online training at Berlitz at Alexander Park.

Outsourcing to India has been popular, she says, but companies who have tried to outsource and found it didn’t work well are now "backsourcing."

Thanks to rapid E-learning tools, subject matter experts can produce fairly acceptable courses, but there is, Gould says, "a huge amount of incredibly poor web-based training, even when companies have invested large amounts of money." The difference is sound instructional design. Instructional designers with PhDs sometimes cannot make the transition to web-based training.

SoVoz, 37 Station Drive, Suite A, Princeton Junction 08550; 609-799-8544; fax, 908-842-0425. Stephen Lane, president. www.sovoz.com

Sovoz has three-dimensional simulations for education, training, and gaming. (U.S. 1, June 1, 2005). For the U.S. Army, the four-person firm is working on new kinds of interfaces for training and simulation, and it is pursuing projects for Fortune 100 companies.


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