It’s been about a year since Montgomery Eye Care expanded its online presence with an enhanced website and social networking outreach via Facebook and Twitter. Now, patients may opt to receive text and e-mail reminders to keep them on-track and in-the-know.

Patients of all ages — the oldest is in his 90s — are opting for text and e-mail reminders to confirm appointments, make appointments, and to pick up glasses and contacts.

“What’s great about the online technology is that we can communicate with patients in a variety of ways,” Dr. Mary Boname noted. “But we never lose sight of the personal touch right here in the office. In fact, after each visit, our patients now are asked to provide feedback in a survey so I know how I’m doing.”

Dr. Boname believes the first impression is important, but isn’t the most important one, and that consistent care throughout the relationship will keep her patients coming back. She wants every experience at Montgomery Eye Care to be exceptional.

“I’m pleased that I’m also educating my colleagues, in addition to my patients,” she added. “I just finished Bausch & Lomb speakers training, and have been conducting peer advisory meetings and continuing education symposia on practice management, effective use of pharmaceuticals in a practice, and meibomian gland disease in contact lens wearers.”

Ocular surface disease and meibomian gland dysfunction are long-term medical conditions like diabetes or hypertension that can cause permanent damage to the tissue and the eyelid. They occur when the eye’s oil glands become chronically inflamed. This leaves thick, congealed oil at the base of each eyelash and causes tears to evaporate more rapidly, which, in turn, causes chronic tearing.

“Treatment depends on the presenting condition, but if you’re using non-prescription drops two times a day with no effect, you need to be evaluated by an eye doctor,” she explained.

Dr. Boname cautions that eyelid inflammation and dry eye are not minor symptoms to be ignored. She’s created a niche as a specialist for dry eyes and ocular surface disease. While these could be indicators of something else, as she noted, they also could simply be side effects from work and home environments and the daily tasks performed as a result of a chosen career. Those who spend long hours on the computer or behind the wheel of a car, and those who are frequent flyers often suffer from chronically dry eyes.

“Studies have shown these issues can be as serious as heart disease or diabetes, and that over the counter medications can sometimes make them worse,” she said.

Montgomery Eye Care offers patients comprehensive eye care, plus a large variety of glasses, sunglasses, and contact lenses. The office is open Monday 10 a.m. to 8 p.m.; Tuesday: CLOSED; Wednesday and Thursday 10 a.m. to 7 p.m.; Friday 10 a.m. to 6 p.m.; and Saturdays 9 a.m. to 3 p.m. Hours may vary near holidays, so call or check out the front door, where any changes also will be posted.

Montgomery Eye Care. Montgomery Center, 1325 Route 206, Suite 24, Skillman 08558. 609-279-0005. info@mecnj.com. www.mecnj.com. See ad, page 20.

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