Live fundraising auctions have become silent auctions managed by website. Trade conferences that once filled hotel ballrooms now take place over Zoom. Municipal meetings are webcast to keep officials and residents from filling auditoriums in town halls. Across all industries, event planners are having to adjust to greatly increased demand for digital events.
CMA, the communications, marketing and association management firm based on Carksville Road in West Windsor is seeking to meet that demand with the launch of new digital services. To further explain this new frontier in event planning Dan Beldowicz, the firm’s director of business development, presents a webinar titled “Virtual Success: How Remote Events Build Brands” on Wednesday, July 29, at 12:30 p.m. Register online for the free program at www.cmasolutions.com.
“Organizations are faced with a whole new challenge of bringing customers, clients and members closer from afar,” said Jeffrey Barnhart, CMA’s CEO and founder, in a statement. “Our new digital solutions — ranging from virtual conferences, virtual town halls to virtual training — create a memorable experience amid a ‘new normal’ in business.”
Features that CMA is introducing include virtual trade shows, in which exhibitors have branded booths and can meet with virtual booth visitors. Just as with an in-person conference, a virtual conference can have opportunities for breakout groups, one-on-one meetings, or Q&A sessions following keynote presentations.