Kenneth Lang

LinkedIn is a strange website to get your head around as a user. Is it a social network, where you share your personality, spout off opinions, and make friends? Or a job hunting board? A glorified business card? What are you supposed to do on there, anyway?

Over the next two weeks the Professional Service Group of Mercer County will host a speaker who has mastered the platform and stayed on top of it as it evolves. The free presentations take place Fridays, July 26 and August 2, from 9:45 a.m. to noon at the Princeton Public Library. For more information, visit www.psgofmercercounty.org.
Kenneth Lang will discuss keeping up with LinkedIn Changes on July 26. Lang, according to his LinkedIn profile, is a LinkedIn local organizer and a LinkedIn trainer and facilitator. His consulting company, KML Consultants, a “LinkedIn concierge” service, helps clients strategize and develop or make over their presence on the site. Lang says he is an “early adopter” who has been on the site for more than 10 years. Before that he worked as a business analyst consultant for Bed Bath & Beyond and Toys R Us and as a consultant. Ed Han leads the August 2 session.
On his blog at www.kmlconsultants.com, Lang offers general career as well as networking advice and articles specific to LinkedIn. In a recent post Lang tapped his wide ranging social network to offer suggestions to Linked­In on what the site could do better:
I asked my connections for some changes they’d like to see in 2019. At the top of my list would be better communication about changes before they’re rolled out. LinkedIn used to send out emails from time to time about platform changes — but not anymore. Here are a few other thoughts:
• Provide its users the feeling that they care about them. If LinkedIn is not recognizing the need to connect with the users then soon a competitor will chip away from their strength.
• With five generations in the workforce, is LinkedIn an “older” professional platform? And yes, others may come into the market, so LinkedIn as a business should be prepared.
• I’d like to know how my content is rated. Knowing something is low value would be helpful.
• I agree about communication, and would add communication when you are in a test group. From a technical perspective, I’d like a simple icon in the navigation bar to remind me if my profile is currently public or anonymous and the ability to toggle between them from that icon.
• A terrific change would be better granularity of what information is or is not shared with people in your network. I would also love the ability to disable LinkedIn messaging, which is a horrifically bad interface.
• I’d like to see better communication about changes and better understanding of how LinkedIn data analytics match candidates to job postings.
• Better integration with email clients, office suites, and CRM systems.
• I’d like to see the mobile app improve. Simple things like smoother transition to new posting of original material. LinkedIn should focus on mobile platform app growth in its next six to twelve-month plan.
Are you listening, Jeff Weiner?

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