Plan, and Plan Again: Carlo Maldonado

For Telephone’s Last Mile, More Choices: Kristin Baumgartner

Alzheimer Training: Bristow and McCurdy

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Published in U.S. 1 Newspaper on March 29, 2000. All rights reserved.

Marketing Yourself: Jane McAllister


Here’s a piece of advice for all those who dream of

becoming president or CEO one day: return phone calls.

Jane McAllister, partner with Heidrick and Struggles, one of

the world’s top-ranked executive search firms, looks for responsiveness

in the people she’s after, as well as the people she has to go through

to get them. "It is easier for us to get through to CEOs often

than it is more junior people," she says. "Why? Because people

who are CEOs are CEOs because they realize the importance of benchmarking

and networking."

Although a big player in the placement of Internet start-up executives,

Heidrick and Struggles, based on Logan Square in Philadelphia, also

has many nonprofit clients. It recently found a director for the San

Diego Museum of Art and Carnegie Foundation, and is currently searching

for a CEO of Global Tutor, an online provider of tutorial services

in global education. McAllister speaks on using the executive search

firm to build your career at the Women in Development meeting on Tuesday,

April 4, at noon at Recording for the Blind and Dyslexic on Roszel

Road. Call 609-688-0300. Free.

People tend to think executive search firms only want to deal with

the high-powered executives, but nothing could be further from the

truth. The key is to recognize your role as it relates to the headhunter,

says McAllister. "We all keep very extensive databases on people

and there’s nothing better in your career than its saying you were

a helpful source," she says. "Work with us. The odds are much

better that you’ll know what’s available in the marketplace if you

are in our call list as a source. The trick is to behave in such a

way when you’re not a job seeker as you want to be known when you

are a job seeker."

That’s how McAllister got her own job. "When I do a search in

pharmaceuticals, I bring 16 years of real pharmaceutical experience,"

she says. With an MBA from Wharton, and an undergraduate degree from

University of Pennsylvania, Class of 1974, McAllister worked at SmithKline

Beecham in product management roles, and after the merger, rose to

vice president of corporate development and planning, and later worked

for Citibank.

Hunting for the best executive-level people is like putting together

a big puzzle, says McAllister. "We have a lot of dedicated resources

that map the world," she says. "If we say it’s a consumer

products orientation, we want someone who has entrepreneur experience,

and someone who has interfaced with Wall Street and has been credible,

then we go out and find people who fit the bill."

"I think the key thing on this is to think of yourself as something

you are marketing," she says. "If you’re thinking that in

the next three or five years you’ll launch yourself, you should start

positioning yourself now."

Top Of Page
Plan, and Plan Again: Carlo Maldonado

If economic and technological changes over the last

40 years can knock blue chip companies like Sears off of the stock

exchange, it can certainly shake down local businesses in far less

time. That’s why it’s important to constantly re-evaluate your business

strategy, says Carlo Maldonado, a representative of the Middlesex

Small Business Development Center (732-745-5836). "Look at the

separation of AT&T and Lucent — that’s how they addressed the

high-technology end of the business, and actually the spin-off has

fared better than the parent company," he says. "Those same

concepts apply to small business. Small business owners need to sit

down and plan, look at what’s going on in their industry. A lot of

people overlook reviewing their own history and what has made them

succeed this far."

Maldonado presents "Is Your Business Doing Good, But Not Great?,"

at the Middlesex Chamber meeting on Thursday, April 6, at 7:30 a.m.

Call 732-821-1700. Cost: $30.

With a degree in accounting from the University of Puerto Rico, Class

of 1965, Maldonado started out in the manufacturing business, producing

computer paper, and has been helping people in Central New Jersey

create business plans and deal with unexpected problems for the past

10 years with the SBDC.

His advice to business owners:

Take advantage of the current economy by becoming aware

of the needs of the area, which are changing because of the increase

in population and businesses.

Set a 5 to 10-year goal and decide how you intend to achieve


Reevaluate periodically. "The planning process itself

evolves and adjustments need to be made," says Maldonado, "but

the adjustments don’t need to be as major as when you plan ahead."

"The tendency is to get into a routine and to overlook the

changes that have taken place in the economy or technology," says

Maldonado. "Businesses often have to reinvent themselves in order

to survive."

Top Of Page
For Telephone’s Last Mile, More Choices: Kristin Baumgartner

What your phone bill looks like in a year could be determined

next Thursday, April 6, when the New Jersey Technology Council hosts

"Connecting the Last Mile," a conference and networking event

for companies sparring in the telecommunications arena at the Sarnoff


The "Last Mile" describes the distance between the telephone

in your home or office and the switching system — the service

that controls your basic dial tone. The monopoly on that service was

broken by the Telecommunications Act of 1996, which has big telecommunications

companies as well as new Internet start-ups scrambling to offer the

most attractive array of services and features to consumers, says

Kristin Baumgartner, regional manager of Cisco Systems in

Malvern, Pennsylvania, and moderator of the conference.

"The last mile technologies are not so confined to one provider,"

she says. "People are getting very creative about how they price

and package the service. The choices involve different types of technology

and how they can get to your home. It’s taking the existing wire line

and giving it different functionality. The wire line offers voice

services, dial-up, but that same set of wires can be used for DSL,

and that is a broadband service that provides a much higher speed

service. Then there’s also cable modem — a very high speed connection.

Our speakers will be outlining those choices, and educating each other."

One day soon, Internet service, wireless phone, and land line charges

could very well be all on one bill.

Top Of Page
Alzheimer Training: Bristow and McCurdy


Former president Ronald Reagan’s struggle with Alzheimer’s

Disease has brought this illness to the forefront of public attention.

For both professionals in the health field and for laypersons, Jan

McCurdy and Barbara Bristow, of Senior Care Management on

Route 31 in Pennington, are giving workshops in early April.

At a free session on Thursday, April 6, at 6 p.m. at the Marriott,

sponsored by Windrows at Forrestal, McCurdy and Bristow will answer

laypeople’s questions about alternatives for those who are touched

by this disease. In a panel discussion entitled "Understanding

Your Aging Parent," they will focus on how to engage one’s parents

in a constructive discussion of such issues as driving, complying

with doctor’s orders, finances, and home maintenance. Refreshments

will be served, and the session is free by reservation. Call 609-514-0001.

McCurdy and Bristow also will give a panel, "Issues in the Middle

Stage of Alzheimer’s Disease: where do you go from here?" at the

statewide conference on Alzheimer’s Disease on Wednesday, April 12,

from 8 a.m. to 4 p.m. at the Marriott. The theme of this conference

is "Expanding Horizons in the Community of Care," and it costs

$90. Janssen Pharmaceutica Research Foundation is the major sponsor

of the annual event. Call the Central Jersey Alzheimer’s Association,


Senior Care Management, a 10-year-old company, does assessments, case

management, and home care for older adults, and dementia is one of

its specialties. With three full-time social workers, a nurse consultant,

and 30 home health aids, it has 80 clients — half with the state

and half private.

In the middle stage, says McCurdy, there is often denial on the part

of the family. "We suggest the family have a multi disciplinary

assessment at the University of Medicine and Dentistry of New Jersey.

It is very powerful when a group of people — social worker, a

psychiatrist, a neurologist, all experts in geriatrics and dementia

— do testing and medical evaluation and sit down to talk with

the family and the older person."

Ethical issues can present difficult legal problems of whether to

appoint a guardianship or grant power of attorney: Is the person competent?

Can they make their own decisions? When does the family have to step

in. Are they competent in some areas but not in others — they

can’t manage a check book, for example, but can make decisions about


One zinger: When the elder person has a doctor’s examination, the

doctor is legally bound to contact the Division of Motor Vehicles

if the doctor thinks the person is not capable of driving.

"Alzheimer’s Disease Through the Many Faces of Harold," will

be the keynote topic for Daniel D. Christensen MD of the University

of Utah at the April 12 professional conference. Sam Fazio,

of the national association, will lead a plenary session on the title

of his recent book, "Rethinking Alzheimer’s Care."

Among the Princeton-area presenters are Jeffrey T. Apter and

Patricia Collins Kirchner, medical director and research nurse

of Princeton Biomedical Research, based on Bunn Drive, who will discuss

"When Medication is Needed: What Works and What Doesn’t."

Also Rona Myth Henryd, program officer of the Robert Wood Johnson

Foundation on College Road, will cover "Effective Marketing of

Adult Day Service Programs."

Other workshop topics will include "The Ins and Outs of Environmental

Design," "Using Technology to Help Alzheimer Caregivers,"

and "Creating a Successful Activity-Based Care Team." Paul

R. Solomon, psychology professor at Williams, will tell about his

new identification tool, the 7 Minute Screen.

The luncheon speaker is Reverend Willie J. Smith, associate editorial

page editor of the Times of Trenton, who will describe his family’s

journey with Alzheimer’s disease.

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