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Published in U.S. 1 Newspaper on March 29, 2000. All rights reserved.
Management Moves: New at NEC
Princeton 08540. David Waltz, president. 609-520-1555; fax, 609-951-2481.
Home page: www.neci.nj.nec.com.
Look for some commercial spinoffs when the former vice president of
the computer science division of NEC Research Institute, David Waltz,
becomes president. On April 1 he succeeds C. William Gear, who remains
as an executive advisor.
Waltz went to Massachusetts Institute of Technology (Class of 1965),
where he also received his graduate degrees. He taught at the University
of Illinois at Urbana-Champaign, directed data mining and text retrieval
at Thinking Machines Corporation, and since 1993 has been an adjunct
professor of computer science at Brandeis University and also vice
president at this institute, the U.S. basic research unit of NEC Corporation.
Founded in 1988, the institute conducts research in Web and robust
computing, intelligence, vision and language, materials, nanophysics,
biophysics, theoretical computer sciences, and physics.
Steve Lawrence and C. Lee Giles began turning the expectations of
the Internet world upside down when they revealed that search engine
technology was not as good as everyone thought it was (U.S. 1, May
27, 1998 and July 14, 1999.) Waltz was the vice president in charge
of the Lawrence/Giles research, so perhaps it will produce the
first commercial product to hatch at 4 Independence Way.
The company moniker was a good name — Formal Systems
— but the product name, Pedagogue Testing, was better known. Now
the name of the company and the name of the product are the same.
Stephen Just founded the Thanet Circle-based firm in 1983 and named
it Formal Systems, after the theories of Swiss psychologist, Jean
Piaget. Its major product, Pedagogue Testing, is an E-learning testing
and assessment tool, a template-driven authoring system for enterprise-wide
training. Deployed through E-mail, intranet, or website, it tracks
responses and gives feedback to participants (U.S. 1, March 4, 1998).
"The product was better known than we were," says Just. "We
are developing new products for the online marketplace — a virtual
library system, a virtual university, and a tutorial system. We played
around with different names and decided to continue the Pedagogue
name through all of our services. It made sense then, since we were
branding this name and have a registered trademark, to be known by
The newly-named Pedagogue Solutions derives 90 percent of its income
from pharmaceutical clients, and the three largest clients are Wyeth-Ayerst,
Bristol-Myers Squibb, and Pfizer. Its multimedia offerings include
intranets, websites, testing and assessment systems, computer-based
training, and the development of virtual universities. The son of
a marketer of imported cameras and photographic equipment, Just majored
in physics at State University of New York at Stony Brook and came
to Rutgers, in 1968, for two master’s degrees and a doctoral degree.
He directed the research computing group at Mathematica Policy Research
and worked on a UNIX authoring system at Bell Labs.
Just started out developing individual courses and now has three business
primarily in a vertical market, the pharmaceutical industry. "We
develop courseware and structural components," says Just. "The
content is proprietary to each client but there is some overlap. Our
virtual universities are built with open standards; anyone’s content
websites are education driven," says Just.
the drug industry. "Our testing solutions can be sold anywhere,
they are not content specific," he says. "Our only challenge
is finding good people: instructional designers, web designers, graphic
artists, account managers. We could add a half dozen people tomorrow."
Princeton 08540. Steven Just, president. 609-921-7585; fax, 609-921-8248.
Home page: www.pedagogue.com.
Forget about hiding an expenditure until it is too late
to cancel the purchase. Online accounting — which keeps track
of spending in real time — can uncover spendthrifts.
"Today’s new economy demands budgeting solutions that allow a
company to take control of their planning process in real-time,"
says Ken Kay. He is CEO of the Helmsman Group, at Princeton Meadows
Office Center, which is changing its name to match its new product,
ebudgets.com. Says Kay: "Ebudgets.com reflects our belief
that budgeting must keep pace with today’s E-business."
The son of a Korean diplomat who majored in finance at the University
of Chicago, Class of 1978, Kay earned his MBA there as well. He founded
the firm in 1989, and its clients are firms that do $50 million to
$1 billion in sales. With such clients as Countrywide Home Loans,
Toronto Dominion Bank, Agency.com, Western Wireless, GenProbe, and
Amerada Hess, Ebudgets.com targets the middle market for its budgeting,
forecasting, and planning software. (U.S. 1, June 16, 1999).
The product allows users to control expenses and set spending limits
to keep the budget aligned with corporate goals. For instance, the
product can monitor employee purchase requests in real time and take
steps to control spending before an unauthorized or "over budget"
item is purchased. It is also easily revised, so any changes are immediately
reflected in the procurement system.
Managers can collaborate on budgeting in real-time by using their
web browsers, user bulletin boards, automated E-mail reminders, shared
documents in collaborative folders, and posted budgeting instructions.
"We no longer live in the slow-paced world of passive budgeting
where spreadsheets were sufficient," says Kay. "A web-based
approach is the only way to put control back into the hands of corporate
Plainsboro 08536. Kenneth Kay, president. 609-275-9416; fax,
609-275-6512. Home page: www.ebudgets.com.
Princeton 08540. Helene Mazur, president. 609-924-9399; fax, 609-924-9533.
After a 20 year career in the technical aspects of financial services,
Helene Mazur is going on her own. "I am building on all the things
I’ve done over the years," says Mazur. She has affiliated herself
with Resource Associates Corporation in Reading, Pennsylvania, a strategic
and organizational development company.
Helene Drucker Mazur was born on Long Island, went to the State University
of New York at Albany, Class of 1980, and has an MBA from New York
University. Her husband works in the pharmaceutical industry, and
they have two children, four and seven.
Mazur worked for Electronic Data Systems in Boston, Dallas, and Southern
California. Then, in Manhattan, she worked for Dean Witter Reynolds
and Bankers Trust. Among her jobs at Merrill Lynch was strategic planning
for the financial consultant workstations in conjunction with the
websites. She traveled nationally to sell Merrill Lynch’s plans for
outsourcing benefit services.
"It was a challenging job and I loved it, but I’ve done my traveling,"
says Mazur. The first criteria for being her client is, be local.
Gutman, owner. 908-281-7338. E-mail: ResultsServices@aol.com
A graduate of Buffalo State University, Abe Gutman worked for big
companies such as Kodak and Johnson & Johnson before moving to smaller
firms. That whetted his appetite for going out on his own.
Gutman describes his company as "action oriented" and as specializing
in strategic marketing and sales services for businesses in the health
care industry. "We use a team of senior executives to work closely
with a company’s management team — to assess business needs, develop
a strategy, recommend the best tactical options, and work in harmony
with your team to design and deliver customized marketing and sales
solutions on time and on target," says Gutman.
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