Certara, 103 Carnegie Center, Suite 300, Princeton 08540; 888-708-7444; Edmundo Muniz, chief executive officer. www.certara.com.

Certara, the global biosimulation technology-enabled drug development company, has appointed Tristen Herrstrom to the newly created position of senior vice president of human resources.

She will be based at Certara’s Carnegie Center headquarters.

“This is an exciting time for Certara,” said CEO Edmundo Muniz. “The biosimulation and regulatory writing markets are blossoming. As a result, we are rapidly hiring talented new staff and acquiring or merging with companies whose skills and expertise enhance our own. In just over a year, more than 100 talented individuals from Synchrogenix, ClinGenuity, and Quantitative Solutions have joined our visionary team.”

Prior to joining Certara, Herrstrom’s 20-year career included posts at QualCare Alliance Networks and Inventiv Health, which is also based in Carnegie Center. She has a master’s in human resource counseling from Northeastern University.

e-Healthcare Solutions (EHS), 810 Bear Tavern Road, Mountainview Office Park, Suite 102, Ewing 08628; 609-882-8887; fax, 425-671-7796. R.J. Lewis, founder and CEO. www.ehealthcaresolutions.com.

eHealthcare Solutions, a healthcare marketing company based on Bear Tavern Road, has hired John Burke as chief revenue officer.

Burke, a 25-year publishing and advertising veteran, began his career at Reed Elsevier Publishing, and subsequently held leadership roles at Ziff-Davis Publishing, Microsoft, and Time. Most recently, Burke led the sales team at Yieldmo, a mobile advertising company funded by Google Ventures.

Burke has led sales divisions at early-stage startup digital media companies to successful acquisitions, including Quigo Technologies, acquired by AOL in 2008, and LiftDNA, acquired by OpenX in 2012.

Burke will lead both the marketing and audience development teams of EHS.

Investors Bank (ROMA), 2300 Route 33, Robbinsville 08691; 609-223-8200; fax, 609-223-8303. Peter Inverso, president. www.myinvestorsbank.com.

Investors Bank has promoted Erik L. Larsen to senior vice president for business lending.

Larsen, a 25-year industry veteran, is responsible for establishing a greater commercial lending presence in central and southern New Jersey. Larsen earned a bachelor’s in economics from Syracuse and serves on the boards of the Hamilton YMCA and the MidJersey Chamber of Commerce.

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