Law Merger

No Village Bank

Bank Start-Up


New in Town

Crosstown Moves

Name Changes


Leaving Town

Builders’ Moves


Corrections or additions?

These articles by Barbara Fox and Melinda Sherwood were published in U.S. 1 Newspaper on August 25, 1999. All rights


Life in the Fast Lane: Response to Roper

Too often, consultants say "Do what I say, not

what I do," and they don’t take their own advice. Response Analysis

executives finally took their own counsel; they bit the bullet and

relinquished their own name in favor of the name of the larger company

that bought them out last year. The Roper Starch sign went up last

week on Route 206 and the company operators answer with the new name.

Founded in 1969, Response Analysis was an employee-owned market research

and consulting firm for design, data collection, and statistical analysis.

It focused on banking, insurance, and investments, telecommunications,

and information technology. Like Response Analysis, Roper is owned

by employees and investors. Based in Manhattan, Roper Starch was founded

in 1923 and offers marketing, advertising, and public opinion research

services to blue chip corporations.

Princeton is now the headquarters for Roper’s custom division, headed

by James Fouss, and this division also has offices in Los Angeles,

Dallas, District of Columbia, New York City, London, and Hong Kong.

Roper also has divisions for syndicated reports, mall research, and

advertising research; it now has the largest print advertising database

in the world.

Fouss, the former president of Response Analysis, says it was his

company’s idea to switch names, even though the original contract

called for maintaining the Response Analysis name. "It was confusing

to our clients, when we would go out with someone from another Roper

division," says Fouss. "It made more sense for our employees

to all get behind one brand. That is what we would have advised one

of our clients to do."

Another employee-owned company that was bought out at about the same

time last year says it has no plans to change its name. Joe Metzger

of The Gillespie Organization says his advertising agency has no near-term

or long-term plans to erect McCann Erickson signs at its headquarters

on Princeton Pike.

Roper Starch Worldwide (formerly Response Analysis),

1060 State Road, Box 158, Princeton 08542-0158. James H. Fouss, vice

chairman. 609-921-3333; fax, 609-921-2611. Home page:

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Law Merger

Drinker Biddle & Reath, the Philadelphia law firm with

an office on College Road East, leads a long list of mergers and acquisitions

announced recently. It will combine on November 1 with Shanley & Fisher

PC, the Morristown law firm that has real estate, corporate, tax,

and healthcare practices. The firm will still practice under the name

Drinker Biddle & Reath LLP except in New Jersey, where it will become

Drinker Biddle & Shanley LLP for at least three years.

Issues Management Inc., a public affairs consulting firm, currently

a subsidiary of Shanley & Fisher, will become Drinker Biddle & Reath’s

second office in Princeton. The name will not change, however. The

combination, announced on August 23, brings a total of 350 lawyers

to the 150-year-old firm, which now has offices in New York, Washington

D.C., Philadelphia, Berwyn, Morristown, and Princeton.

Drinker Biddle & Shanley LLP, 105 College Road

East, Box 627, Princeton 08542-0627. Samuel W. Lambert III, partner-in-charge

of New Jersey office. 609-716-6500; fax, 609-799-7000.

Issues Management Inc., 101 Poor Farm Road, Princeton

08540. Michael J. Faigen, managing director. 609-252-1300; fax, 609-252-0123.

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No Village Bank

It takes more than a village to raise enough cash for

a bank, Kenneth J. Stephon, president of Village Bank in Lawrenceville,

discovered. Bank officers invested $950,000 of their own money to

launch the bank, but when that was eaten up by start-up expenses,

they decided to cut their losses and close the bank.

Since February, Stephon had been trying to gather the $4.25 million

in capital required by federal law to open the thrift bank. He ended

seven months of campaigning with only $1.9 million in stock sales,

which is expected to be refunded to investors.

In an interview with the Times of Trenton, Stephon attributed the

bank’s monetary shortcomings to competition from other start-ups,

as well as a preference among investors for commercial banks, not

savings or thrift banks.

The founders and investors in Village Bank, according to the prospectus,


William C. Hart, head of Mercer Mutual Insurance Company

in Pennington; who invested $25,000 in seed money and $25,000 in refundable


William Fogler, president of the Van Rensselaer investment fund;

$30,000 in seed money, $30,000 in refundable stock.

Jonathan Sachs, gastroenterologist; $15,000 in seed money,

$20,000 in stock.

Paul Russo, co-owner, Lawrenceville Home Improvement

Center Inc.; $50,000 in seed money, $25,000 in stock.

George Taber, president, Business News New Jersey; $15,000

in seed money, $25,000 in stock.

Village Bank’s 300 investors contributed an average of $6,300

to the venture. Stephon, however, chipped in $51,000 of his own money

and may or may not get that back, depending on the proceeds from the

bank’s liquidation.

Village Financial Corporation, 590 Lawrence Square

Boulevard, Lawrenceville 08648. Kenneth J. Stephon, CEO. 609-689-1010;

fax, 609-689-0689.

Top Of Page
Bank Start-Up

New Millennium Bank, 57 Livingston Avenue, New

Brunswick 08901. Chris Van Der Stad, president and CFO. 732-729-1100;

fax, 732-729-4399. Home page:

The New Brunswick-based state-chartered community commercial

bank opened its doors to the public last month. "We offer the

area’s best banking hours, friendly on-site management for fast decisions,

and outstanding rates for depositors," says Chris Van Der Stad,


Organized and incorporated by a group of former bankers, lawyers,

and entrepreneurs, New Millennium Bank emphasizes neighborhood banking

for consumers and businesses, and is focusing on the growing minority

population in the New Brunswick area. Mayo Sisler, former president

of Franklin State Bank, which merged to form United Jersey Bank, is


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DeLorenzo’s ASP Inc., 1145 South Olden Avenue,

Trenton 08610. Robert DeLorenzo, owner. 609-586-8020; fax, 609-586-4989.

DeLorenzo’s has added a digital photography division that can process

photographic prints within minutes of capturing an image. A software

package developed by Kodak allows the operator to create custom borders,

add type, crop, even remove unwanted objects in backgrounds and then

print a variety of print sizes ranging from wallets to 8 by 10 in

both color or black and white. Images can also be downloaded for storage

or for use on corporate or personal web sites in various formats.

"The old-style photo lab is going to be non-existent in a few

years," says Robert DeLorenzo, owner, a former I.A.S.T.E. motion

picture camera operator and commercial photographer. "By using

this new system, I can hand pictures back to customers immediately.

Even if people don’t particularly like their pictures, I can fix them

instantly, either by altering them or simply re-taking them."

DeLorenzo bought the system initially to expand his sports photography

business, All Sport Photo & Trophy, which specializes in servicing

the needs of youth sport organizations as well as professional sports

organizations such as the Philadelphia Flyers and the Trenton Titan

hockey teams. But this new technology has allowed him to expand to

a larger variety of events such as proms and corporate parties. DeLorenzo

who doubled his previous studio space now employs six full time and

35 part time employees.

The Independent Traveler, 2 Tree Farm Road, Pennington

08534. Kathleen Tucker, editor and publisher. 609-730-9155; fax, 609-730-9160.

The five-person office of this cyber-reporting travel company lost

its lease at Pennington Business Park and has expanded to a bigger

loft-like space on Tree Farm Road. The nine-year-old firm publishes

travel information and monitors interactive travel communities on

America Online and the World Wide Web (U.S. 1, March 11, 1998).

MWH Advertising, 40 1/2 Nassau Street, Princeton

08540. Martin W. Hilson, president. 609-430-9212; fax, 609-430-9213.

This full service ad agency moved from 1 Palmer Square to a larger

office space behind Talbot’s. Phone and fax are the same.

Business Alliance Capital Corporation, 300 Alexander

Park, Princeton 08543-5215. Ted Kompa, president. 609-514-1140; fax,

609-514-1137. Home page:

The asset-based lendor and financier is expanding and has signed a

lease for 3,100 more square feet at 300 Alexander Park, making a total

of 8,100 square feet.

Business Alliance Capital Corp. specializes in providing asset-based

credit facilities and term loans to companies whose needs range from

$200,000 to $4 million. The Princeton headquarters employs 25 employees

out of a total 38. Other offices are in California, Illinois, Ohio,

New England, and New York.

J. Consiglio, Attorney, 2273 Route 33, Suite 207,

Hamilton Square 08690. 609-631-0100; fax, 609-631-0722.

The law office has moved from 2681 Quakerbridge Road to the Golden

Crest Corporate Center, a shared office with Paglione and Massi law

firm. The phone and fax numbers are the same. Consiglio focuses on

the construction business and surety laws.

The Olson Research Group Inc., 300 Phillips Boulevard,

Suite 100, Ewing 08618. Susan O. Olson, president. 609-882-9888. Home


The full-service marketing research firm moved from Princeton Meadows

Office Center to Phillips Boulevard in July. With nearly two dozen

employees, the firm specializes in pharmaceutical, animal health,

agricultural, financial, and consumer marketing.

Top Of Page
New in Town

Edward Jones, 145 Route 31 North, 16, Pennington

08534. 609-333-1363.

Mark D. Gross, a former financial consultant for Merrill Lynch, opened

a franchise of this Missouri-based firm. Gross holds a BA in economics

from the University of Chicago, Class of 1985.

Zullo Associates, 1 Academy Street, Princeton 08540.

Rick Zullo, owner. 609-683-1800; fax, 609-683-4773.

This ad agency moved from Wirt Street in New Brunswick earlier this


Top Of Page
Crosstown Moves

Pennington Systems Inc., 5 Independence Way, Suite

300, Princeton Corporate Center, Princeton 08540. Stephen F. Heffner,

president. 609-919-0990; fax, 609-426-9880. Home page:

This software developer moved from 916 Commons Way. It does software

translation and migration, analysis, and re-engineering, including

Year 2000 (Y2K), and also software development and tools such as XTRAN.

The phone and fax numbers are new.

DPRA, 258 Wall Street, Princeton 08540. Tony Montrone,

principal. 609-279-2123; fax, 609-279-2150. Home page:

The Kansas-based environmental health and safety consulting firm moved

from 707 Alexander Road to private office space in Research Park.

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Name Changes

Staffmark, 125 Village Boulevard, Suite 230, Princeton

08540. Christine Ackerman, branch manager. 609-243-9000; fax, 609-243-0557.

Home page:

Staffmark, based in Edison, has acquired Progressive Personnel Resources

and the name has changed. The employment agency — which moved

to Forrestal Village in April — also has an office in East Brunswick.

IT Corporation and Fluor Daniel GTI Inc.,

200 Horizon Center Boulevard, Trenton 08650. Gary Gardner, vice president,

northeast region. 609-584-8900; fax, 609-588-6300.

OHM Remediation Services Corp has changed its name to IT Corporation.

The environmental remediation firm was bought out by the Pittsburgh-based

IT Corp last year. The firm also bought out Fluor Daniel GTI Corp,

previously located at 310 Horizon Drive. Fluor Daniel’s phone and

fax are also new.

CorPay Solutions Inc., 405 Wall Street, Princeton

08540. Harold Friedman, vice president, marketing. 609-683-3934; fax,

609-683-3954. Home page:

Freight billings is another service industry that has been revolutionized

by the Internet. NPC Freight Services sold off its billing division,

which is now known as CorPay Solutions Inc. Harold Friedman, a vice

president of marketing, maintains a four-person sales and service

office at Research Park, but the demand for data entry work has virtually


"Now the carriers are doing the data entry," says Cathy B.

Candia. Companies that ship their products — ranging from cars

to jelly jars — authorize CorPay to pay the freight bills. CorPay

processes the data, pays the Federal Express and UPS bills, and sends

a unified statement. In addition to this customer sales and service

office, CorPay has a headquarters in Norwood, Massachusetts, plus

four national operational offices.

The Hobart West Group, 212 Carnegie Center, Suite

102, Princeton 08540. Barbara Tamis, branch manager. 609-452-2080;

fax, 609-452-1691.

Focus Management has changed its name to the Hobart West Group. The

Florham-Park based firm provides administrative and information technology

services personnel for temporary, contract, and permanent positions.

It has 12 offices in four states.

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Holistic Health Association of the Princeton Area

(HHAPA), 366 Nassau Street, Princeton 08540. Marjorie Herman, executive

director. 609-924-8580; fax, 609-924-3836. Home page:

Citing insufficient funds, the health resource center for information

and education is scheduled to close permanently at the end of September,

but the bi-monthly magazine will continue. Just over one year ago

HHAPA moved into a new building and renovated the space.

Visionet Systems, 4365 Route 1 South, Princeton

08540. Arshad Masood, CEO. 609-452-0700; fax, 609-452-7148. Home


The software consulting firm closed the office at 4365 Route 1 South,

where five employees formerly worked. Employees have been transferred

to the firm’s technical office at 4 Cedar Brook Drive.

Top Of Page
Leaving Town

L&B Typographers of Princeton, 27 Wall Street,

Princeton 08540. Ed Booth, manager. 609-683-7888; fax, 609-497-9779.

In May this digital printing company consolidated and Ed Booth moved

his Research Park storefront to Scotch Plains: 2590 Route 22 East,

Scotch Plains 07076, 908-232-7770; fax, 232-8756.

Top Of Page
Builders’ Moves

C & M Construction Company of NJ Inc., 28 Jefferson

Plaza, Princeton 08540. 732-274-0255; fax, 732-274-0025.

Earlier this year the construction company opened an office at Jefferson

Plaza; it does excavation, paving, and underground utilities.

National Waterproofing Inc., 55 Route 31 South,

Pennington Business Park, Pennington 08534. Bill Hoffman, manager.

609-730-9526; fax, 609-730-9529.

A Berlin-based company opened an office at Pennington Business Park.

It does waterproofing and also crack repair.

Huber, Hunt, Nichols Inc., 410 Scotch Road, Box

997, Pennington 08540. Pete Clark, vice president. 609-818-2000; Home


The construction company that is managing the Merrill Lynch project

moved from Independence Way to Scotch Road. Tim Vaughn is the manager

for the project.

Princeton Gardeners, 364 Princeton-Hightstown Road,

West Windsor 08550. Bill Turner, horticulturist. 609-452-1092; fax,


The landscaping and horticulture business moved from Princeton Service

Center to a more visible address.

Ricasoli & Santin Contracting Co., 4 Frontdale

Avenue, Mercerville 08619. Louis Santin, partner. 609-588-9539; fax,


The building construction company has moved from its 2127 Route 33

location to 4 Frontdale Avenue in Mercerville.

Schroeder/Perez, 549 Route 130, East Windsor 08520.

Richard Schroeder, principal, AIA. 609-443-4031; fax, 609-443-5277.

Schroeder Architects has changed its name, adding a partner, Rick

Perez, and has moved from 47 South Main Street in Cranbury to Route


Wilkinson Interiors, 20 Nassau Street, Princeton

08534. 609-252-9010.

Earlier this year Sandra Wilkinson moved her residential and office

interiors firm from 23 Route 31 North in Pennington to 20 Nassau Street.

Witherspoon Construction, 2 Tree Farm Road, Suite

A 230, Pennington 08534. Clayton G. Keeler, president. 609-737-1771;

fax, 609-737-8088.

In July Clayton Keeler moved his firm from the Straube Center to another

Pennington location.

Zvosec & Associates, 211 College Road East, Princeton


Earlier this summer John Zvosec closed his architectural office and

joined the Peace Corps. He is working in the Ukraine.

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Bobby Sheehan, 31, of undetermined causes on August 20

at his home in New Orleans. Raised in Princeton, Sheehan played bass

for Blues Traveler, the rock ‘n’ roll megaband that began at Princeton

High School.

Corrections or additions?

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