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These articles by Barbara Fox and Melinda Sherwood were published in U.S. 1 Newspaper on August 25, 1999. All rights
Life in the Fast Lane: Response to Roper
Too often, consultants say "Do what I say, not
what I do," and they don’t take their own advice. Response Analysis
executives finally took their own counsel; they bit the bullet and
relinquished their own name in favor of the name of the larger company
that bought them out last year. The Roper Starch sign went up last
week on Route 206 and the company operators answer with the new name.
Founded in 1969, Response Analysis was an employee-owned market research
and consulting firm for design, data collection, and statistical analysis.
It focused on banking, insurance, and investments, telecommunications,
and information technology. Like Response Analysis, Roper is owned
by employees and investors. Based in Manhattan, Roper Starch was founded
in 1923 and offers marketing, advertising, and public opinion research
services to blue chip corporations.
Princeton is now the headquarters for Roper’s custom division, headed
by James Fouss, and this division also has offices in Los Angeles,
Dallas, District of Columbia, New York City, London, and Hong Kong.
Roper also has divisions for syndicated reports, mall research, and
advertising research; it now has the largest print advertising database
in the world.
Fouss, the former president of Response Analysis, says it was his
company’s idea to switch names, even though the original contract
called for maintaining the Response Analysis name. "It was confusing
to our clients, when we would go out with someone from another Roper
division," says Fouss. "It made more sense for our employees
to all get behind one brand. That is what we would have advised one
of our clients to do."
Another employee-owned company that was bought out at about the same
time last year says it has no plans to change its name. Joe Metzger
of The Gillespie Organization says his advertising agency has no near-term
or long-term plans to erect McCann Erickson signs at its headquarters
on Princeton Pike.
1060 State Road, Box 158, Princeton 08542-0158. James H. Fouss, vice
chairman. 609-921-3333; fax, 609-921-2611. Home page: http://www.roper.com.
Drinker Biddle & Reath, the Philadelphia law firm with
an office on College Road East, leads a long list of mergers and acquisitions
announced recently. It will combine on November 1 with Shanley & Fisher
PC, the Morristown law firm that has real estate, corporate, tax,
and healthcare practices. The firm will still practice under the name
Drinker Biddle & Reath LLP except in New Jersey, where it will become
Drinker Biddle & Shanley LLP for at least three years.
Issues Management Inc., a public affairs consulting firm, currently
a subsidiary of Shanley & Fisher, will become Drinker Biddle & Reath’s
second office in Princeton. The name will not change, however. The
combination, announced on August 23, brings a total of 350 lawyers
to the 150-year-old firm, which now has offices in New York, Washington
D.C., Philadelphia, Berwyn, Morristown, and Princeton.
East, Box 627, Princeton 08542-0627. Samuel W. Lambert III, partner-in-charge
of New Jersey office. 609-716-6500; fax, 609-799-7000.
08540. Michael J. Faigen, managing director. 609-252-1300; fax, 609-252-0123.
It takes more than a village to raise enough cash for
a bank, Kenneth J. Stephon, president of Village Bank in Lawrenceville,
discovered. Bank officers invested $950,000 of their own money to
launch the bank, but when that was eaten up by start-up expenses,
they decided to cut their losses and close the bank.
Since February, Stephon had been trying to gather the $4.25 million
in capital required by federal law to open the thrift bank. He ended
seven months of campaigning with only $1.9 million in stock sales,
which is expected to be refunded to investors.
In an interview with the Times of Trenton, Stephon attributed the
bank’s monetary shortcomings to competition from other start-ups,
as well as a preference among investors for commercial banks, not
savings or thrift banks.
The founders and investors in Village Bank, according to the prospectus,
in Pennington; who invested $25,000 in seed money and $25,000 in refundable
$30,000 in seed money, $30,000 in refundable stock.
$20,000 in stock.
Center Inc.; $50,000 in seed money, $25,000 in stock.
in seed money, $25,000 in stock.
to the venture. Stephon, however, chipped in $51,000 of his own money
and may or may not get that back, depending on the proceeds from the
Boulevard, Lawrenceville 08648. Kenneth J. Stephon, CEO. 609-689-1010;
Brunswick 08901. Chris Van Der Stad, president and CFO. 732-729-1100;
fax, 732-729-4399. Home page: http://www.nmbonline.com.
The New Brunswick-based state-chartered community commercial
bank opened its doors to the public last month. "We offer the
area’s best banking hours, friendly on-site management for fast decisions,
and outstanding rates for depositors," says Chris Van Der Stad,
Organized and incorporated by a group of former bankers, lawyers,
and entrepreneurs, New Millennium Bank emphasizes neighborhood banking
for consumers and businesses, and is focusing on the growing minority
population in the New Brunswick area. Mayo Sisler, former president
of Franklin State Bank, which merged to form United Jersey Bank, is
Trenton 08610. Robert DeLorenzo, owner. 609-586-8020; fax, 609-586-4989.
DeLorenzo’s has added a digital photography division that can process
photographic prints within minutes of capturing an image. A software
package developed by Kodak allows the operator to create custom borders,
add type, crop, even remove unwanted objects in backgrounds and then
print a variety of print sizes ranging from wallets to 8 by 10 in
both color or black and white. Images can also be downloaded for storage
or for use on corporate or personal web sites in various formats.
"The old-style photo lab is going to be non-existent in a few
years," says Robert DeLorenzo, owner, a former I.A.S.T.E. motion
picture camera operator and commercial photographer. "By using
this new system, I can hand pictures back to customers immediately.
Even if people don’t particularly like their pictures, I can fix them
instantly, either by altering them or simply re-taking them."
DeLorenzo bought the system initially to expand his sports photography
business, All Sport Photo & Trophy, which specializes in servicing
the needs of youth sport organizations as well as professional sports
organizations such as the Philadelphia Flyers and the Trenton Titan
hockey teams. But this new technology has allowed him to expand to
a larger variety of events such as proms and corporate parties. DeLorenzo
who doubled his previous studio space now employs six full time and
35 part time employees.
08534. Kathleen Tucker, editor and publisher. 609-730-9155; fax, 609-730-9160.
The five-person office of this cyber-reporting travel company lost
its lease at Pennington Business Park and has expanded to a bigger
loft-like space on Tree Farm Road. The nine-year-old firm publishes
travel information and monitors interactive travel communities on
America Online and the World Wide Web (U.S. 1, March 11, 1998).
08540. Martin W. Hilson, president. 609-430-9212; fax, 609-430-9213.
This full service ad agency moved from 1 Palmer Square to a larger
office space behind Talbot’s. Phone and fax are the same.
Park, Princeton 08543-5215. Ted Kompa, president. 609-514-1140; fax,
609-514-1137. Home page: http://www.baccorp.com.
The asset-based lendor and financier is expanding and has signed a
lease for 3,100 more square feet at 300 Alexander Park, making a total
of 8,100 square feet.
Business Alliance Capital Corp. specializes in providing asset-based
credit facilities and term loans to companies whose needs range from
$200,000 to $4 million. The Princeton headquarters employs 25 employees
out of a total 38. Other offices are in California, Illinois, Ohio,
New England, and New York.
Hamilton Square 08690. 609-631-0100; fax, 609-631-0722.
The law office has moved from 2681 Quakerbridge Road to the Golden
Crest Corporate Center, a shared office with Paglione and Massi law
firm. The phone and fax numbers are the same. Consiglio focuses on
the construction business and surety laws.
Suite 100, Ewing 08618. Susan O. Olson, president. 609-882-9888. Home
The full-service marketing research firm moved from Princeton Meadows
Office Center to Phillips Boulevard in July. With nearly two dozen
employees, the firm specializes in pharmaceutical, animal health,
agricultural, financial, and consumer marketing.
Mark D. Gross, a former financial consultant for Merrill Lynch, opened
a franchise of this Missouri-based firm. Gross holds a BA in economics
from the University of Chicago, Class of 1985.
Rick Zullo, owner. 609-683-1800; fax, 609-683-4773.
This ad agency moved from Wirt Street in New Brunswick earlier this
300, Princeton Corporate Center, Princeton 08540. Stephen F. Heffner,
president. 609-919-0990; fax, 609-426-9880. Home page: http://www.pennington.com.
This software developer moved from 916 Commons Way. It does software
translation and migration, analysis, and re-engineering, including
Year 2000 (Y2K), and also software development and tools such as XTRAN.
The phone and fax numbers are new.
principal. 609-279-2123; fax, 609-279-2150. Home page: http://www.dpra.com.
The Kansas-based environmental health and safety consulting firm moved
from 707 Alexander Road to private office space in Research Park.
08540. Christine Ackerman, branch manager. 609-243-9000; fax, 609-243-0557.
Home page: http://www.staffmark.com.
Staffmark, based in Edison, has acquired Progressive Personnel Resources
and the name has changed. The employment agency — which moved
to Forrestal Village in April — also has an office in East Brunswick.
200 Horizon Center Boulevard, Trenton 08650. Gary Gardner, vice president,
northeast region. 609-584-8900; fax, 609-588-6300.
OHM Remediation Services Corp has changed its name to IT Corporation.
The environmental remediation firm was bought out by the Pittsburgh-based
IT Corp last year. The firm also bought out Fluor Daniel GTI Corp,
previously located at 310 Horizon Drive. Fluor Daniel’s phone and
fax are also new.
08540. Harold Friedman, vice president, marketing. 609-683-3934; fax,
609-683-3954. Home page: http://www.corpays.com.
Freight billings is another service industry that has been revolutionized
by the Internet. NPC Freight Services sold off its billing division,
which is now known as CorPay Solutions Inc. Harold Friedman, a vice
president of marketing, maintains a four-person sales and service
office at Research Park, but the demand for data entry work has virtually
"Now the carriers are doing the data entry," says Cathy B.
Candia. Companies that ship their products — ranging from cars
to jelly jars — authorize CorPay to pay the freight bills. CorPay
processes the data, pays the Federal Express and UPS bills, and sends
a unified statement. In addition to this customer sales and service
office, CorPay has a headquarters in Norwood, Massachusetts, plus
four national operational offices.
102, Princeton 08540. Barbara Tamis, branch manager. 609-452-2080;
Focus Management has changed its name to the Hobart West Group. The
Florham-Park based firm provides administrative and information technology
services personnel for temporary, contract, and permanent positions.
It has 12 offices in four states.
(HHAPA), 366 Nassau Street, Princeton 08540. Marjorie Herman, executive
director. 609-924-8580; fax, 609-924-3836. Home page: http://www.holisticliving.org.
Citing insufficient funds, the health resource center for information
and education is scheduled to close permanently at the end of September,
but the bi-monthly magazine will continue. Just over one year ago
HHAPA moved into a new building and renovated the space.
08540. Arshad Masood, CEO. 609-452-0700; fax, 609-452-7148. Home
The software consulting firm closed the office at 4365 Route 1 South,
where five employees formerly worked. Employees have been transferred
to the firm’s technical office at 4 Cedar Brook Drive.
Princeton 08540. Ed Booth, manager. 609-683-7888; fax, 609-497-9779.
In May this digital printing company consolidated and Ed Booth moved
his Research Park storefront to Scotch Plains: 2590 Route 22 East,
Scotch Plains 07076, 908-232-7770; fax, 232-8756.
Plaza, Princeton 08540. 732-274-0255; fax, 732-274-0025.
Earlier this year the construction company opened an office at Jefferson
Plaza; it does excavation, paving, and underground utilities.
Pennington Business Park, Pennington 08534. Bill Hoffman, manager.
609-730-9526; fax, 609-730-9529.
A Berlin-based company opened an office at Pennington Business Park.
It does waterproofing and also crack repair.
997, Pennington 08540. Pete Clark, vice president. 609-818-2000; Home
The construction company that is managing the Merrill Lynch project
moved from Independence Way to Scotch Road. Tim Vaughn is the manager
for the project.
West Windsor 08550. Bill Turner, horticulturist. 609-452-1092; fax,
The landscaping and horticulture business moved from Princeton Service
Center to a more visible address.
Avenue, Mercerville 08619. Louis Santin, partner. 609-588-9539; fax,
The building construction company has moved from its 2127 Route 33
location to 4 Frontdale Avenue in Mercerville.
Richard Schroeder, principal, AIA. 609-443-4031; fax, 609-443-5277.
Schroeder Architects has changed its name, adding a partner, Rick
Perez, and has moved from 47 South Main Street in Cranbury to Route
Earlier this year Sandra Wilkinson moved her residential and office
interiors firm from 23 Route 31 North in Pennington to 20 Nassau Street.
A 230, Pennington 08534. Clayton G. Keeler, president. 609-737-1771;
In July Clayton Keeler moved his firm from the Straube Center to another
Earlier this summer John Zvosec closed his architectural office and
joined the Peace Corps. He is working in the Ukraine.
at his home in New Orleans. Raised in Princeton, Sheehan played bass
for Blues Traveler, the rock ‘n’ roll megaband that began at Princeton
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