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Published in U.S. 1 Newspaper on Wednesday, August 9. All rights
Life in the Fast Lane: Merial Leaving
Merial is leaving the state and taking 300 jobs to
Georgia. Merial’s other option would have been to uproot 560 workers
and a passel of chickens and turkeys in a move from Georgia to New
Jersey. The turkeys won, so a prime tenant is leaving the New Jersey
Technology Center in North Brunswick.
Fifty-five Merial workers will leave 60,000 square feet at the New
Jersey Technology Center on Route 1 South by the second quarter of
2002 and move into a building now under construction in Atlanta.
will, nevertheless, pay on the remaining six years of its 10-year
lease with the Tech Center’s owner, the New Jersey Economic
Authority (EDA), says spokesperson Janice Keene.
"We alerted the New Jersey Economic Development Authority a number
of weeks ago," says Keene. "The state had put together a
and we appreciate their efforts in that regard, and we will certainly
honor the lease and will continue to work with them."
Merial will also move 250 people from Iselin, and this exodus is just
the sort of move that the EDA was trying to prevent in 1998 when it
leased the space at the Technology Center, part of a 50-acre research
park on Route 1 South in North Brunswick, practically adjacent to
Rutgers’ Cook Campus (www.njeda.com).
At these labs Merial focused on new and existing products for
animals (such as dogs, cats, and horses) as well as for livestock
(such as swine and cattle). Merial is the result of Merck and
combining their animal-health businesses in 1998. It is the world’s
largest animal-health company solely dedicated to the discovery,
marketing, and delivery of veterinary pharmaceuticals and vaccines,
and it also leads the market in developing and producing poultry
Merial has 560 people in Gainesville and Athens,
"Merial was formed through a merger just about three years ago.
Until this time we were operating out of nine locations in the U.S.,
two in Georgia, two in New Jersey, one in St. Louis, and small farms
in Missouri, the Eastern Shore of Maryland, and North Carolina,"
says Keene. "We were focusing all of our energies on making the
merger successful, but now for us to be competitive we need to
all our locations in closer proximity. We are also in the midst of
going through a global reorganization." Even 110 workers from
St. Louis are going to Georgia.
When Merial offered to base its North American headquarters —
as well as part of its global operations — at the first new
at the Tech Center, the EDA jumped at the offer, saying that the Tech
Center’s vision has always been to provide a place for major companies
to expand, to be a home for growing businesses, and to foster synergy
between high tech companies and the state’s universities.
Assorted small firms had expressed interest in taking footage
to half the first new building. Had the small companies leased this
space, EDA would have helped with the build out. Merial received no
such help and paid $12 to $15 million for its own buildout, according
to one source. "Once we signed the lease, we leased the core and
shell and the surrounding property," says Keene.
Where this exodus leaves the New Jersey Tech Center: the EDA has built
and leased a second 60,000 building and is preparing to break ground
on an 80,000 square foot third building this year. Funds for
of that space have been designated for a "commercialization
that will offer up to 6,000 feet, suitable for companies that may
have grown out of an incubator, but are still too small for the usual
of New Jersey, North Brunswick 08902. John Chintall, laboratory
manager. 732-729-5700; fax, 732-729-5015.
Internet Publishing Direct is moving the week of August
7 from the Straube Center to an office park in Newtown, partly to
get less expensive space, partly to access the Philadelphia labor
market, but also to access investment from a fund that focuses on
the geographical area of Pennsylvania. From 1,500 square feet in
the 20-person provider of specialized market news and analysis for
B-to-B websites will expand to 6,000 feet at 170 Pheasant Run, Suite
200, Newtown PA 18940; 215-504-4288 (www.ipgdirect.com).
IPG Direct has just announced $5 million in equity financing. Of that,
$3 million is from Pennsylvania Early Stage Partners, a Safeguard
Scientifics-affiliated private equity fund that focuses on start-up
and early stage investment opportunities primarily in Pennsylvania
"Early Stage makes a lot of investments in the state of
and the state does provides a lot of incentives to companies moving
into the area," says Craig O. Allsopp, IPG’s CEO. He is working
with the state on just what incentives would apply.
Allsopp points out that 6,000-foot spaces are scarce and more costly
in the Princeton area, and the move also helps him straddle the labor
market. "It does put us in the Philadelphia market and still keeps
us in the Princeton labor market." A staff member at IPG Direct
located the new space.
"What it means is we get to ramp up real fast, to go deeper in
some of the markets we were already in, to expand our marketing and
sales, and to take a look at going into new markets," says
The source of the funds is also significant, he feels. "Safeguard
has a couple of hundred investments, and we may end up doing business
with companies in the Safeguard family. There is some synergy in being
a network with partner companies."
"This company integrates well with several of the PA Early Stage
and Safeguard investments," says Dean E. Miller, principal of
PA Early Stage (NYSE: SFE). "Content is king and IPG solves the
content issue for a broad array of destination websites."
Garage more than 40 years and was pastor of Mount Zion AME Church
carpentry department at Princeton Plasma Physics Laboratory.
workers compensation division of Alta Services on Quakerbridge Road.
Carroll-James International, a marketing consulting business in
DevCom in Kingston. The son of an award-winning biochemist who died
at age 44 during a heart transplant operation, Gross holds six patents
on diagnostic gadgets that are used by drug companies as marketing
tools. A graduate of St. Peter’s College, Class of 1969, he founded
his medical marketing, communications, and device company in 1982
in Pennsylvania. In 1993 he moved to the Carnegie Center and then
to his own two-building property, which he redesigned, on Main Street
An accomplished player of seven musical instruments, Gross had a
collection of instruments, played with the various orchestras and
ensembles, was vice president of the Music Club of Princeton, and
supported the New Jersey Symphony Orchestra and the FAME festival
at Lawrenceville School. Memorial contributions may be made to NJSO,
2 Central Avenue, Newark 07012 or FAME, 29 Greensprings Drive,
was a TOEFL program director at ETS.
of training services at Dow Jones.
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