IPG Direct to Pennsylvania


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Published in U.S. 1 Newspaper on Wednesday, August 9. All rights


Life in the Fast Lane: Merial Leaving

Merial is leaving the state and taking 300 jobs to

Georgia. Merial’s other option would have been to uproot 560 workers

and a passel of chickens and turkeys in a move from Georgia to New

Jersey. The turkeys won, so a prime tenant is leaving the New Jersey

Technology Center in North Brunswick.

Fifty-five Merial workers will leave 60,000 square feet at the New

Jersey Technology Center on Route 1 South by the second quarter of

2002 and move into a building now under construction in Atlanta.


will, nevertheless, pay on the remaining six years of its 10-year

lease with the Tech Center’s owner, the New Jersey Economic


Authority (EDA), says spokesperson Janice Keene.

"We alerted the New Jersey Economic Development Authority a number

of weeks ago," says Keene. "The state had put together a


and we appreciate their efforts in that regard, and we will certainly

honor the lease and will continue to work with them."

Merial will also move 250 people from Iselin, and this exodus is just

the sort of move that the EDA was trying to prevent in 1998 when it

leased the space at the Technology Center, part of a 50-acre research

park on Route 1 South in North Brunswick, practically adjacent to

Rutgers’ Cook Campus (www.njeda.com).

At these labs Merial focused on new and existing products for


animals (such as dogs, cats, and horses) as well as for livestock

(such as swine and cattle). Merial is the result of Merck and


combining their animal-health businesses in 1998. It is the world’s

largest animal-health company solely dedicated to the discovery,


marketing, and delivery of veterinary pharmaceuticals and vaccines,

and it also leads the market in developing and producing poultry


stock (www.merial.com).

Merial has 560 people in Gainesville and Athens,


"Merial was formed through a merger just about three years ago.

Until this time we were operating out of nine locations in the U.S.,

two in Georgia, two in New Jersey, one in St. Louis, and small farms

in Missouri, the Eastern Shore of Maryland, and North Carolina,"

says Keene. "We were focusing all of our energies on making the

merger successful, but now for us to be competitive we need to


all our locations in closer proximity. We are also in the midst of

going through a global reorganization." Even 110 workers from

St. Louis are going to Georgia.

When Merial offered to base its North American headquarters —

as well as part of its global operations — at the first new


at the Tech Center, the EDA jumped at the offer, saying that the Tech

Center’s vision has always been to provide a place for major companies

to expand, to be a home for growing businesses, and to foster synergy

between high tech companies and the state’s universities.

Assorted small firms had expressed interest in taking footage


to half the first new building. Had the small companies leased this

space, EDA would have helped with the build out. Merial received no

such help and paid $12 to $15 million for its own buildout, according

to one source. "Once we signed the lease, we leased the core and

shell and the surrounding property," says Keene.

Where this exodus leaves the New Jersey Tech Center: the EDA has built

and leased a second 60,000 building and is preparing to break ground

on an 80,000 square foot third building this year. Funds for


of that space have been designated for a "commercialization


that will offer up to 6,000 feet, suitable for companies that may

have grown out of an incubator, but are still too small for the usual


Merial Limited, 681 Route 1 South, Technology


of New Jersey, North Brunswick 08902. John Chintall, laboratory


manager. 732-729-5700; fax, 732-729-5015.

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IPG Direct to Pennsylvania

Internet Publishing Direct is moving the week of August

7 from the Straube Center to an office park in Newtown, partly to

get less expensive space, partly to access the Philadelphia labor

market, but also to access investment from a fund that focuses on

the geographical area of Pennsylvania. From 1,500 square feet in


the 20-person provider of specialized market news and analysis for

B-to-B websites will expand to 6,000 feet at 170 Pheasant Run, Suite

200, Newtown PA 18940; 215-504-4288 (www.ipgdirect.com).

IPG Direct has just announced $5 million in equity financing. Of that,

$3 million is from Pennsylvania Early Stage Partners, a Safeguard

Scientifics-affiliated private equity fund that focuses on start-up

and early stage investment opportunities primarily in Pennsylvania


"Early Stage makes a lot of investments in the state of


and the state does provides a lot of incentives to companies moving

into the area," says Craig O. Allsopp, IPG’s CEO. He is working

with the state on just what incentives would apply.

Allsopp points out that 6,000-foot spaces are scarce and more costly

in the Princeton area, and the move also helps him straddle the labor

market. "It does put us in the Philadelphia market and still keeps

us in the Princeton labor market." A staff member at IPG Direct

located the new space.

"What it means is we get to ramp up real fast, to go deeper in

some of the markets we were already in, to expand our marketing and

sales, and to take a look at going into new markets," says


The source of the funds is also significant, he feels. "Safeguard

has a couple of hundred investments, and we may end up doing business

with companies in the Safeguard family. There is some synergy in being

a network with partner companies."

"This company integrates well with several of the PA Early Stage

and Safeguard investments," says Dean E. Miller, principal of

PA Early Stage (NYSE: SFE). "Content is king and IPG solves the

content issue for a broad array of destination websites."

Top Of Page

Rev. John Henry Ford, 86, on July 26. He worked at South’s

Garage more than 40 years and was pastor of Mount Zion AME Church

in Skillman.

Johnnie Lee Miller Jr., 58, on July 27. He worked in the

carpentry department at Princeton Plasma Physics Laboratory.

Linda M. Peach, 49, on July 27. She was a manager in the

workers compensation division of Alta Services on Quakerbridge Road.

Wolfgang "Walter" Asmus, 56, on July 28. He owned

Carroll-James International, a marketing consulting business in


Steven Gross, 53, on July 29. He was CEO and founder of

DevCom in Kingston. The son of an award-winning biochemist who died

at age 44 during a heart transplant operation, Gross holds six patents

on diagnostic gadgets that are used by drug companies as marketing

tools. A graduate of St. Peter’s College, Class of 1969, he founded

his medical marketing, communications, and device company in 1982

in Pennsylvania. In 1993 he moved to the Carnegie Center and then

to his own two-building property, which he redesigned, on Main Street

in Kingston.

An accomplished player of seven musical instruments, Gross had a


collection of instruments, played with the various orchestras and

ensembles, was vice president of the Music Club of Princeton, and

supported the New Jersey Symphony Orchestra and the FAME festival

at Lawrenceville School. Memorial contributions may be made to NJSO,

2 Central Avenue, Newark 07012 or FAME, 29 Greensprings Drive,



Jacqueline "Jackie" Ross, 59, on August 1. She

was a TOEFL program director at ETS.

Kenan M. Van Vranken, 62, on August 3. She was director

of training services at Dow Jones.

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