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This article was prepared for the September 12, 2001 edition of
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Life in the Fast Lane: MediTech Media
Susan J. Potton and Marie-Claire O’Boyle came from
the United Kingdom to 202 Carnegie Center to open the second United
States office for an international healthcare communications group,
MediTech Media (MTM). The 200-person company, established in 1987,
provides research and marketing support services for corporations
and scientific societies. The International Medical Press is the
independent publisher and conference organizer.
"We offer a whole service of communications," says Potton.
"We run meetings and events for pharmaceutical companies as well
as for other healthcare associations." Conference planning
include programming, designing themes, finding and leasing venues,
contract negotiating, arranging speaker and delegate logistics,
expert technical advice, making travel arrangements, and on-site
For the Center for Disease Control in Atlanta, the firm attracted
2,000 individuals for a conference on hepatitis and liver disease.
Potton was product director for a migraine and headache conference
that brought 3,000 experts to London.
Potton says the company policy is to use local suppliers for
services in an effort to develop its network in the community. Its
own in-house services include over-the-counter product management;
medical education and communication programs; medical writing, design,
and production; public relations, conference and meeting organization;
exhibitions; multimedia; webcasting; and marketing research.
The multimedia division, for instance, webcasted the 1998 world AIDS
conference in Geneva, and last year it put up websites to chronicle
a mammoth headache conference in London and the International
on Viral Hepatitis and Liver Disease in Atlanta. Among its showcase
websites are a searchable, online service on viral resistance; a
on bipolar disorder for Glaxo Wellcome, and Glaxo’s "Positive
Action" site on HIV education, care, and community support.
Potton grew up 50 miles north of London, in Bedfordshire, where her
mother ran payroll services and father was a surveyor. After
in 1983 from Redborne College in Bedfordshire, she worked in
in hospitality and meeting management and in London for the
Queen Elizabeth II Conference Center. "At that facility we hosted
major international meetings, such as the G-7 summit meetings and
a huge variety of national and international medical groups,"
She joined Meditech Media three years ago. Last year she was working
on meetings in Philadelphia, New York, and Atlanta, among other
"I feel comfortable moving out here to live," says Potton,
"both in my convention sales experience and in the location."
That she is single and has no children helps her focus on the launch,
she believes. "It’s a great opportunity, it’s always exciting
to be starting something new."
Suite 102, Princeton 08540. Susan J. Potton, marketing director.
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