New Business: WOW!


New in Town


Management Moves


Corrections or additions?

These articles were prepared for the February 7,

2001 edition of U.S. 1 Newspaper. All rights reserved.

Life in the Fast Lane: Genomics Firm

Stephen Anderson and Gaetano T. Montelione merged their

genomics business, Structure Function Genomics LLC, with San


GeneFormatics in mid January. A virtual company based on Springdale

Road in Princeton, Structure Function Genomics has software that uses

nuclear magnetic resonance (NMR) spectroscopy to automatically


the structure of proteins.

Function genomics is figuring out what is useful about genomic


says Anderson. "Proteins are the actual product of the gene that

does the work and that drugs would be directed against. Proteins are

where the rubber meets the road for new pharmaceutical products. We

thought determining structure of the proteins would be useful for

pharmaceutical companies. We looked for partners and backers and had

some success but never got off the ground before GeneFormatics decided

they wanted to merge."

Montelione, an alumnus of Cornell, teaches and does research at


Anderson, the son of a federal malpractice attorney, majored in


biology at Harvard, Class of 1972, and also has his doctoral degree

from Harvard, He was a scientist and manager at Genentech until he

came to Rutgers in 1988.

The Princeton company is now a wholly-owned subsidiary of


which has research and commercial license arrangements with


lab at Rutgers. Stephenson and Montelione signed over the non-cash

portion of the royalties to Rutgers, but they get stock in the merged

companies. "We get equal stock with the other executives at


and are being paid as consultants," says Anderson. "The


is that the sum is greater than the parts." Geneformatics had

raised $15 million and Anderson’s company had $10 million (from an

undisclosed source) and "this all went into the pot."

"GeneFormatics is now poised to take the lead in protein structure

and function determination for drug discovery," says John Chiplin,

president and CEO.

Structure Function Genomics LLC, 158


Road, Princeton 08540. 609-497-9093; fax, 609-497-9391. Home page:

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New Business: WOW!

It is difficult to hear about Joe Parnett’s business

without saying its name. WOW Entertainment, a six-month old company

with offices on State Road, provides attractions to the IMAX theater

in Las Vegas, Ripleys in Atlantic City, and, mostly, to corporate

events and social affairs.

Hoarse after supervising a party the previous night, Parnett describes

one of the attractions he has purchased or licensed in travels around

the world. "It takes a picture and puts it on a boxing glove,"

he says. Friendly combatants, be they children attending a bar mitzvah

or sales reps at a team-building retreat, don gloves bearing each

other’s pictures and slug away.

If the mood is more love than war, the attraction might be a machine

that combines the facial features of lovers to project what their

offspring might look like. In another attraction, individuals enter

a phone booth and record a short message that is then transferred

onto a key chain.

Parnett, a 1991 graduate of Tulane University, worked at his family’s

business, Community Liquors on Witherspoon Street, until it was sold

in 1994. He then went to American Alpha in Monmouth Junction, a firm

in the entertainment attractions business.

"I started WOW Entertainment part time in 1997," Parnett says.

"I went full time last August." Already profitable, Parnett

has three fulltime employees, but goes up to 10 to 12 people on the


Parnett says most of his business is in Manhattan, Long Island, and

Westchester. His business stationery just arrived and he is prepared

to start marketing in central New Jersey now. So far, most of his

bookings have come through relationships with event planners,


leaders, and others in the business.

Striving to build an inventory of unique attractions, Parnett


travels to Europe and to Asia to scout out amusements others are


to have.

Parnett lives in Montgomery with his wife, Nina, a native of the


Yugoslavia who holds a PhD. in chemical engineering, and their son,

Shon Aleksandar, 2. They are expecting another child in March.

WOW Entertainment, 947 State Road, Suite 207,


08540. Joe Parnett, owner. 609-279-1679; fax, 609-279-0391.

Top Of Page

Diehl Financial Group, 812 State Road, Suite 102,

Princeton 08540. John Diehl. 609-252-9666; fax, 609-252-9633.

John Diehl opened a financial planning practice focusing on income

tax preparation and retirement planning. A graduate of Niagara


Class of 1968, he worked for Coopers & Lybrand and spent 20 years

doing real estate banking in Miami, Florida. After moving to Princeton

for personal reasons he made a career change — working for another

financial planning firm before opening his own practice in December.

"Most of my clients are long-term investors," he says. His

advice: "Pay very close attention to your 401k, especially if

it is concentrated in your company’s stock."

Friendly Consultants, 666 Plainsboro Road, Suite

608, Plainsboro 08536. Sriram Pasupuleti, owner. 609-750-9157; fax,

609-897-9593. Home page:

Sriram Pasupuleti has worked as a programming consultant for such

firms as Paragon Consultants and Cambridge Research. The son of a

bank employee, he has a bachelor’s degree from Osmania University

in Hyderabad, India, Class of 1996, and he came to this country in

1998. He also has a brand-new firm, Vibgyor Solutions.

Friendly Consultants, which he founded with a friend, has six


working at customer sites in such languages as Java, Visual Basic,

and Unix. "We are filing for visas and are expecting to grow,"

he says.

Paging Source of Princeton, 217 Nassau Street,

Princeton 08542. Laura Gan, manager. 609-924-8225; fax, 609-924-8229.

Laura Gan, 38, made a career change to open the wireless phone sales

and service store with the help of a Manhattan-based silent partner;

she had been managing a Chinese restaurant and "wanted something


A native of Canton, South China, she came to this country with her

family when she was a teenager. She studied at the Fashion Institute

of Technology, is married, and has two school-age children. Among

her brands are Voice Stream, MCI, Sprint PCS, Cingular (Cellular One),

and Nextel.

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New in Town

Career Quest Associates, 731 Alexander Road, Suite

202, Princeton 08540. Hank Schoeffel, president. 609-951-9700; fax,

609-951-9125. Home page:

Career Quest Associates, an 18-person career consulting and executive

marketing firm, moved into 2,300 square feet on Alexander Road last

fall. Greg Gichan, vice president and co-founder, is a graduate of

Fordham University (Class of 1985).

According to Gichan, the firm is "the opposite of a


It works as an agent for individuals seeking new jobs, managing their

marketing efforts. Career Quest serves individuals in every industry,

Gichan says, ticking off law, accounting, finance, and information

technology. Lately, he says, the firm has been seeing a number of

executives "who were in very high positions in E-commerce."

T. Hasegawa USA Inc., 666 Plainsboro Road, Suite

1171, Plainsboro 08536. Robert Taylor, eastern sales manager.


fax, 609-716-6800.

The branch office of the firm based in Ceritos, California, takes

orders for flavors and fragrances. It opened here last year.

Insurance Services International (ISI), 15 Roszel

Road, Princeton 08540. Anne D. Kravitz, director of operations.


fax, 609-452-8965.

Business Insurance Services International, endorsed by International

School Services, moved into offices at 15 Roszel Road last year.


by Howard Kravitz, who holds a business and accounting degree from

the University of Indiana (Class of 1966) and an MBA from the


of Maryland, the company sells employee benefits and business


to schools around the world that educate both American expatriates

and local students.

Kravitz’ wife, Anne, a 1970 graduate of William Paterson University,

is director of operations. She says the company, with clients


there are American schools," including Europe, South America,

the Far East, and Africa, is now moving into a new business area —

offering employee benefits to local companies with overseas-based


Living Improvements, 7 Route 31 North, Pennington

Square, Pennington 08534. Fred Bastedo, owner. 609-730-1850; fax,


Fred Bastedo moved Living Improvement, his water treatment company,

into space in Pennington Square last year. The business, which


water testing and sells and services water treatment units for homes

and businesses, is a second career for Bastedo, a retired vocational

education teacher. A graduate of Trenton State (Class of 1976),


taught automotive repair at the Mercer County vocational schools for

25 years. He founded Living Improvement in 1993.

Community Association Management Partners, 33 Wall

Street, Princeton 08540. 609-430-9404; fax, 425-928-9290.

Robert Barlow opened this office last fall. His firm brokers services,

including insurance and banking services, for homeowners and condo


Pro Commerce Technologies Inc., 2525 Route 130,

Building B, Cranbury 08512. Siva Annaparedy, president. 609-409-4255;

fax, 609-409-4256. Home page:

Pro Commerce Technologies Inc., a software consulting and development

company, moved into 2,500 square feet on Route 130 in Cranbury last

fall. Siva Annaparedy, founder and president, says the company, which

also has an office in India, employs five or more part-time employees

depending on the project. While most of Pro Commerce’s business now

comes from consulting, according to Annaparedy, who holds a PhD in

computer science from the India Institute of Science in Bangalore,

the company also has software products.

Its first product, a business-to-business tool, enables employees

to communicate with one another via the Internet regardless of their

physical locations. This software is undergoing testing. A second

product, software that authorizes different degrees of website access

to different categories of users, is under development.

Stephen Gould Corporation, 310 Horizon Drive,


08691. Tom O’Hara, sales manager. 609-890-4646; fax, 609-890-4674.

Tom O’Hara opened a sales office last fall for a Whippany-based


of packaging materials. The company is 60 years old.

Top Of Page

Bicycle Rack ABS, 683 Route 33, Hightstown


Van Delfino, owner. 609-371-1554; fax, 609-371-7133. Home page:

Anton Zevenbergen sold his bicycle seat-making business to a retailer,

Van Delfino, who took over last month. The seat company moved from

Windsor Corporate Park to Delfino’s location, the Bicycle Rack, on

Route 33 in Hightstown.

Zevenbergen still owns the patent to the special saddle seat, but

he sold the name, name, website, inventory, customer list for an


price. The special anatomically correct seats that he invented are

particularly important for those with prostate sensitivity, because

they don’t crush the arteries in the groin. The seats are being made

in the Netherlands, as before, and Delfino is selling them wholesale

and retail. Retail cost is $100.

DelFino opened his own shop in 1983. He has a full line of bikes


Univega, Diamondback, Giant, Mongoose, and Bianchi.

Edward Jones Investments, 145 Route 31 North, Suite

16, Pennington 08534. Matthew J. Doherty, investment representative.

609-333-1363; fax, 877-222-6361. Home page:

Matthew Doherty nearly doubled his space with a move from 680 square

feet at Pennington Point to a office at Pennytown previously held

by another Edward D. Jones representative. It is a branch of the St.

Louis based brokerage with 5,500 offices in 50 states.

Doherty, whose late father was a manager for the Port Authority,


in 1996 from the College of New Jersey and worked as a public


for J.H. Cohn on Lenox Drive. "When my father passed away,"

he says, "I had a friend who helped our family with all the


details and I liked what he was able to do for us. Now I can help

others with their business and personal financial goals." Inc., 100 Village Boulevard, Suite

200, Princeton 08540. Richard A. Maloy Jr., president CEO.


fax, 609-987-0490. Home page:

Early in January Rick Maloy moved his web-based insurance business

from 2,500 square feet at 228 Alexander Road to 26,000 feet at the

building formerly occupied by Bovis Construction in Forrestal Village.

His fully functional web platform connects the broker with the


and the insurance company.

Though many portals geared to small business will take online


Maloy insists on having one of his agents interview each applicant

and to fill out the application. "We are dealing with very


companies with sophisticated technology risks," he says (U.S.

1, August 16, 2000).

Garland and Associates, 3100 Princeton Pike,


1, Suite J, Lawrenceville 08648. W. Thomas Garland MD, principal.

609-895-1492; fax, 609-895-0274.

The pharmaceutical product/consumer product testing and evaluation

company has become a Radiant Research clinical testing site. W. Thomas

Garland is a native of Berkeley Heights who earned a bachelor’s in

chemistry in 1974 and a medical degree in 1978, both from Tulane


Top Of Page
Management Moves

Broadbeam Corp., 600 Alexander Road, Princeton

08540. Boris Fridman, president. 609-734-0300; fax, 609-734-0346.

Home page:

Sri Sridharan, former COO of ServiceNet, has replaced R. Barry Borden

as the president and chief operating officer for Broadbeam


the wireless application infrastructure provider formerly known as

Nettech. He will manage Broadbeam’s aggressive growth and rapid global

expansion and will report to Boris Fridman, chairman and CEO of


Borden will be a consultant to Broadbeam.

In 1985 Sridharan had co-founded and managed an IT Services firm,

Global Technology Limited. At IBM, starting in 1995, he developed

and executed the business plan for IBM’s Network Based Applications

on a subscription basis, and he also had responsibility for market

for IBM Network Services. As COO of ServiceNet, owned by Accenture

(previously Andersen Consulting), Sridharan’s responsibilities


managing 180 professionals worldwide and overseeing eight global ASP


Top Of Page

Rev. Victor S. Preller, 69, on January 19. An Episcopal

priest, he was on the faculty at Princeton University until 1995.

Harold James "Jim" Baughman, 52, on January 21.

He had been manager of the plastics division of General Motors in


Gladys G. Lange, 85, on January 22. Until 1988 she worked

at the New Jersey Bankers Association on Harrison Street.

Alexander Jacobs III, 48, on January 22. He owned a


repair company in Pennington.

Roger F. Schnell, 61, on January 22. He retired in 1998

from Lockheed Martin on Princeton Hightstown Road.

Karen Crawford, 57, on January 23. She worked as


wirer at EMR Photoelectric.

Philip Carbone, 54, on January 28. He was a warehouse

supervisor for Techne Inc. on Alexander Road.

Dennis F. Wasniewski, 50, on January 28. He was an


with Deloitte & Touche and taught at Rider University.

Roberta H. Lewis, 64, on January 28. She was an assistant

supervisor at the New Jersey Manufacturers Insurance Company on


Way in West Trenton.

Clara A. Annucci Foster, 63, on January 29. Until last

year she worked for the Lakeview Childcare Center.

Frederick L. Huffman, 53, on January 29. He was a


at Princeton University.

Woldemar von Jaskowsky, 85, on January 31. He was a


senior research engineer and physicist at Princeton University.

Bertha Glembocki Rostas, 75, on February 1. She was a

buyer with Educational Testing Service.

Annemarie Gianvito Ashley, 41, on February 2. She was

a manager with Federal Express on Sloan Avenue.

Pedro Nieves Sr., 53, on February 2. He worked at Kingston

Trap Rock.

Chester Rapkin, 82, on February 4. He was a professor

of urban planning at Princeton University.

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