Corrections or additions?
These articles by Barbara Fox were prepared for the April 13, 2005
issue of U.S. 1 Newspaper. All rights reserved.
Life in the Fast Lane: ABN Holographics
Kenneth Traub, CEO of American Bank Note Holographics, announced that
his firm has an exclusive contract with Visa for a holographic
magnetic stripe that will eventually replace the dove hologram on the
front of the card. Visa, the largest issue of credit cards, has 21,000
ABNH, which is in the process of moving into Applegate Drive in
Robbinsville, is also the exclusive supplier of holograms to
MasterCard, and its latest technology will soon appear on new American
"This is big news worldwide," says Traub. "The look of a Visa and in
some ways the functionality of the Visa card will change."
Counterfeiting is an escalating problem, he says. "The dove did a good
job preventing counterfeiting starting 20 years ago, but we need to
stay ahead of the counterfeiters."
His product, HoloMag, is a tightly controlled security product that
integrates overt and covert security features into magnetic tape.
Replacing the traditional magnetic tape, it will begin appearing on
Visa branded cards starting late this year.
Says Brian Buckley, senior vice president, International Risk
Management, Visa International: "By incorporating the hologram into
the magnetic stripe on the back of the card, we enhance security and
create a more flexible card format."
Merchants will need no special equipment to read the cards.
"The ubiquitous Visa dove hologram has become one of the most widely
recognized authentication devices in the world," says Traub. "We are
delighted to be able to fulfill Visa’s current objectives for enhanced
card security while simultaneously improving the attractiveness of
Visa branded cards. We look forward to working with Visa for many more
years to come."
American Bank Note Holographics Inc. (ABHH), 2 Applegate Drive,
Robbinsville 08691. Kenneth Traub, CEO. 609-632-0800; fax,
609-632-0850. Home page: www.abnh.com
Assist America, 202 Carnegie Center, Suites 302 A & B, Princeton
08540. George Howard, president. 609-921-0868; fax, 609-921-0933. Home
Assist America has expanded by moving its headquarters from Palmer
Square to 8,200 feet at the Carnegie Center. For now, its call center
remains at Lawrence Commons.
The company is the nation’s largest provider of assistance services
through employee benefit plans. It protects more than 250,000 American
companies and enterprises and more than 20 million people worldwide.
It covers those who travel 100 miles or more away from home, and
includes a global network of pre-qualified medical providers with
worldwide response capabilities.
A sister company, SecurAssist, provides global security solutions to
thousands of U.S. businesses and academic institutions. SecurAssist
recently signed a contract to cover the group life customers of Sun
Under the SecurAssist plan, employers can prevent and plan for
security threats. Experienced advisors help develop and implement new
security initiatives, review existing procedures, and answer questions
regarding overall vulnerability. Sun Life Financial already offers
emergency travel assistance to its group life customers.
General Sullivan Group Inc. (GSGI), 85 Route 31 North, Pennington
08534-0128. 609-745-5004; fax, 609-745-5012. Home page:
A steel distribution company has moved from Sullivan Way in Trenton
into the site formerly occupied by Barbour Steel. Founded in 1919, the
company has 18 employees. Al DeBlasio is the president.
Princeton eCom Corporation, 650 College Road East, Princeton 08540.
Ronald W. Averett, CEO. 609-606-3000; fax, 609-606-3297. Home page:
Princeton eCom has announced a contract with I4 Commerce, the
developer of the Bill Me Later payment solution, to provide the
CollectPay Enrollment solution to enable electronic payments and to
offer detailed online bill presentment.
Bill Me Later is an alternative to credit cards when paying for
purchases online or on the telephone. When customers provide only
basic, "top-of-mind" information such as the birth date and the last
four digits of the social security number, they qualify instantly for
their purchase. Then, in 14 days, they receive a bill from Bill Me
Later. They can pay the bill in full or finance it over time
Voxware Inc. (VOXW.OB), 168 Franklin Corner Road, Suite 3,
Lawrenceville 08648. Tom Drury, CEO. 609-514-4100; fax, 609-514-4101.
Home page: www.voxware.com
Save-A-Lot, a limited assortment grocery store chain, is using
VoiceLogistics, Voxware’s voice-directed logistics system. Save-A-Lot
operates a network of 16 warehouses serving more than 1,150 stores in
38 states, and it with the new system it saw an 80 percent improvement
in selection accuracy.
Princeton Power Systems Inc., 501 Forrestal Road, Forrestal Campus,
Suite 211, Princeton 08540. Darren Hammell, CEO. 609-258-5994; fax,
609-258-7329. Home page: www.princetonpower.com
Princeton Power Systems won a Small Business Innovation Research Grant
worth nearly $100,000 from the defense department to design and
develop a megawatt-scale AC-link Active Transformer. The company,
which has AC-link technology for advanced electrical power conversion
and conditioning, will work on a voltage step-up and step-down
transformer for aircraft carriers and other ships. The Phase I grant
is for a six-month feasibility study.
Kalison McBride & Jackson PA, 3131 Princeton Pike, Lawrenceville.
908-647-4600; fax, 908-647-6226.
John Zen Jackson has moved his law office to 25 Independence
Boulevard, Warren 07059.
Ryder Integrated Logistics, Cranbury Business Park. 609-395-0400; fax,
At the request of its client, Delphi, Ryder Integrated Logistics
closed its office on March 30 and moved to Virginia.
Victoria Eastmond, 24, in an April 11 accident on Route 1 South. She
worked at EMR Photoelectric (Schlumberger) on Wallace Road in
Corrections or additions?
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