Secondary School’s

Bonner’s New Home


Crosstown Moves

Leaving Town

Management Moves

Basketball News: Caliper’s Turn


Corrections or additions?

Life in the Fast Lane

These articles by Barbara Fox and Peter J. Mladineo were published

in U.S. 1 Newspaper on February 18, 1998. All rights reserved.

The word of the day is double for everything we are

doing," says Donna Jakubowski, spokesperson for Bristol-Myers

Squibb. "We are doubling the size of pharmaceutical drug


doubling the number of new drugs entering the development pipeline

in the near term, doubling that number again in the long term,


the number of drugs in late development, and doubling product launches

in the next three years."

To permanently house a major productivity program that is expected

to save $1.5 billion, Bristol-Myers Squibb has bought a prominent

Route 1 office building at 100 Nassau Park Boulevard. It has also

started construction on a new building at the Route 206 headquarters

of its pharmaceutical group, is reoccupying a building on Business

Park Drive, and is moving as fast as possible into the former Mobil

research center in Hopewell. Overall the pharmaceutical firm has added

about 1,400 employees to Central New Jersey since last year, growing

from 6,600 to 8,000. It also operates sites on Scudders Mill Road,

New Brunswick, and Cranbury.

B-MS’s Global Business Services Center, staffed by 800 employees now,

resulted from a 1994 productivity effort to reduce costs and reinvest

the benefits in future growth with the eventual aim of increasing

productivity by $1.5 billion through 1998. "The program strives

to exploit advanced technology and work collaboratively across


and business units to share information and services and to reduce

costs," says Jakubowski.

Occupying 2 1/2 floors at the 220,000-foot Nassau Park, this center

supports businesses in North America, Puerto Rico, and Latin America.

It includes Financial Shared Services, Global Strategic Sourcing


purchasing), Demand Management, and Global Order to Cash. A similar

center has been established in England to provide shared services

for Europe.

Two outside occupants — the law firm of Pellettieri Rabstein &

Altman and Valuation Research — take up the remaining 10 percent

of the space at 100 Nassau Park, and Jakubowski says her firm intends

to maintain those leases. Connecticut General Life Insurance Company

(CIGNA) was the owner and the selling price of the 12-year-old


which includes a cafeteria, was not disclosed. Early in its existence

the long, green-faced building looking out on Route 1 South, was being

characterized as a "sick" building because of some workers’

persistent complaints of headaches and dizziness. Extensive


were made in the HVAC and the complaints subsided.

Last year Nassau Park added 300 workers for the current total of 800,

and such "staffing up" reflects Bristol-Myers Squibb’s


growth plans. Also growing are the sites in Hopewell, Skillman, and


Eventually the former Mobil site in Hopewell will have 1,200 workers,

and about 800 have already moved into jobs in drug discovery


administration, and information management.

Convatec, at Headquarters Park Drive in Skillman, has grown from 400

to 700 employees. It manufactures ostomy, wound, skin care and


products, and it is headed by the firm’s just-appointed highest


woman, Christine Poon.

The Route 206 facility in Lawrence (the company refers to it as the

Princeton site) currently houses 2,000 employees and will add 200

discovery chemists by the middle of next year. Under construction

is a 150,000 square foot laboratory and office module, connected with

the existing structure, for state-of-the art chemistry. Also under

construction is a clinical unit, to support clinical studies at Robert

Wood Johnson Hospital at Hamilton.

Remaining stable are the distribution center at Exit

8A, which employs 200 workers, and 777 Scudders Mill Road, which


domestic sales and training offices for the Pharmaceutical Group,

Apothecon, and Convatec. About 2,000 people report to work there.

Because the Hopewell campus has drawn some away, the population at

the New Brunswick headquarters has diminished by about 50 people,

and now 1,450 employees are engaged in administration, R&D, and some

manufacturing at 1 Squibb Drive. (Many of the original manufacturing

jobs went to Indiana and Puerto Rico when Squibb merged with


Add in 60 people at Forrestal Greens and a handful on Alexander Road.

Douglas P. Tunnell, senior vice president of Global Business Services

and Planning, points out that Nassau Park’s location is central and

attributes the purchase to "our continuing commitment to New


— Barbara Fox

Top Of Page
Secondary School’s

Quick Move

You can’t run a building that serves 76 countries and

1,200 test sites from a trailer. So says Regan Kenyon, executive


of the Secondary School Admission Test Board. His organization bought

a building, rehabbed it, and moved in — all within three months.

Why the rush? Because SSATB is a test organization and has a testing

season, just a one-week delay would have put off the move for eight


"If we had delayed one week we would not have had the requisite

time run parallel computer systems and test them at the new site,"

says Kenyon. SSATB’s transition could be a model for companies making

a crucial move quickly.

SSATB develops and administers tests primarily for admission to


schools. A non-profit educational organization, it moved last fall

from a building that it owned, an historic Steadman building on


Street in Princeton Borough, to a building twice as big that it


a Route 518 building formerly owned by the Princeton Bio Center.

Known most recently as the Carl C. Pfeiffer Institute, the Bio Center

was founded in 1973 as an outpatient nutrition clinic specializing

in biochemical testing, allergies, and diet and treating a variety

of disorders and diseases. The institute has closed but the vitamin

sales division has relocated as Princeton Bio Center to 1000



SSATB paid $1.3 million for the 11,000-foot building with 3,000 feet

of basement storage, and the renovations totaled $400,000. Lawrence

and Sharon Tarantino did the design and Sweetwater Construction


out 30 walls, removed washstands, took out a big laboratory with


and a biohazardous refrigerator, and totally rewired it for computers.

In addition to "SSATB green," used in the logo, the decor

is cream, tan, gray, and white plus stainless steel and glass in the

office area and mahogany and teak in the public area. "I wanted

a high tech look in operations, and a traditional look in the


end — and no transition," says Kenyon.

Allied handled a moving contract that specified "no


on the residential street. "The 12 trucks were out in the parking

lot waiting for the final certificate of occupancy," says Kenyon.

"The business was down two weeks. We had everything run in


all the phones and high speed international faxes, but at the same

time we couldn’t immediately overload the server with 30


Why move? In addition to needing more space, SSATB needed a different

floor plan. Until five years ago it was part of Educational Testing

Service and required no space for operations, only for hosting and

conferences. Now it must store tests. "We essentially had a


business in a vertical building," says Kenyon. "We had to

process tests and take them through computers, and we were carrying

them up and down three and four floors." All under tight security.

SSATB employs 17 full-timers and brings in 15 temps during the testing

season. That does not include the cadre of consultants who help write

the test, which has 72 forms. Student fees of $57 to take the test

constitute most of the SSATB’s $3.5 million budget. Roughly $250,000

($300 to $500 from each of 600 member schools) is collected from the


When parents receive the scores they are often shocked, because the

test compares students applying to such top schools as Andover,


Day School, and Hun. "They are used to dumbed down achievement

tests," says Kenyon.

Kenyon insists testing does not favor the elite. "I see it as

a tool of access," says Kenyon. "We give fee waivers out to

almost 10 percent of the kids, and we find a lot of kids in inner

cities could score well on this."

"I grew up in a family that emphasized education," says


His mother was a teacher who earned her Ph.D., and his father, a


went to night school, and ended up as a librarian. He loved


and named his son after one of King Lear’s daughters. "The other

two were Cordelia and Goneril, and I think I lucked out," Kenyon


He majored in American history at the University of

Mississippi, Class of ’69, and stayed to earn a master’s in education.

He taught "at risk youth" in St. Louis, founded a minority

high school and independent day school at St. Croix, then during the

Carter administration served as the first federal official in the

United States office for private schools. After earning his doctor’s

degree at Harvard he came to Princeton in 1983 be in charge of


SSATB from ETS. He has a son and a daughter at Lawrenceville School.

"It had become evident the two organizations had different


philosophies," says Kenyon. "We deal with many fewer


than they. Just like any smaller company we are able to offer a


service at a different level."

Also ETS had established another test, the ISEE, the Independent


Entrance Exam, and it was competing against itself. "Their test

is not meant to be as difficult as ours. We do have the bulk of the

well-known schools. We probably have more minority test takers than

they do."

"It’s meant to distinguish high academic ability, and it deals

with the ceiling of the population," says Kenyon. The test is

not federally regulated because it is used only by private


for eighth through tenth grades.

The Tarantinos and contractor Bob Dunham had won an award for historic

renovation on the Stockton Street house, which was appraised several

years ago at $1.25 million. Princeton Borough is temporarily occupying

it during the renovation of Borough Hall. The structure is zoned for

residential or nonprofit use and, says Kenyon, "we want to be

very careful who we sell it to."

Secondary School Admission Test Board, 862 Route

518, Skillman 08558. Regan Kenyon, executive director. 609-683-4440;

fax, 609-683-1702. Home page:

Top Of Page
Bonner’s New Home

Need a 12-person conference room for your community

or nonprofit meeting? Forget the church basement, have your meeting

in a 150-year-old $850,000 mansion on Mercer Street. It’s the new

home of the Corella and Bertram F. Bonner Foundation, and it came

complete with an extra conference room that the foundation’s executive

director, Wayne Meisel, invites you to use.

The 17-year-old Corella and Bertram F. Bonner Foundation, operates

on a national level to support faith-based organizations (synagogues

and churches) in their hunger-fighting efforts. It also provides


at 22 southeastern colleges. Bertram Bonner, who died in 1993, was

a developer who built 30,000 homes and apartments on the East Coast

including the Quail Ridge townhomes in Franklin Township. His wife

now supervises the work of the foundation. Last week, in fact, she

bought a $30,000 refrigerated truck to support the work for a


food "gleaning" program, a program for which the foundation

helped Farmers Against Hunger land a $.5 million federal grant.

In addition to being the traditional type of foundation that gives

out money, the Bonner Foundation works actively with the institutions

to convene meetings, provide training, and develop materials —

work traditionally done by separate nonprofit groups. Second, it


as an advocate for the institutions as if it were a consortium. It

also brings its eight years of experience to the higher education

community. "We do outreach, offering other colleges and


the chance to learn from our challenges and successes with our 23

schools," says Meisel.

Princeton University owned the house, which it had been vacant since

faculty members moved out about 10 years ago. Residential neighbors

were concerned about preserving the integrity of the neighborhood,

and in response a gravel driveway was used and no signs were erected

for the parking slots.

Mrs. Bonner bought and restored the building and donated it to the

foundation to serve as its headquarters. Including the renovations

it cost about $870,000 and comes with nine parking spaces. "Our

lease at 22 Chambers Street was ending, and it wasn’t clear whether

we would get the space," says Meisel. "At the same time this

building came up."

The architect was Jeffrey Clarke of Clarke Caton Hintz in West


and John Garretson, a member of the family that used to own Clayton’s

department store on Palmer Square, was the general contractor. Mrs.

Bonner decorated and furnished the offices. "Mrs. Bonner’s whole

heart and soul was into this place," says Meisel. "She didn’t

want to leave us with a building that was semi-broke."

Operating from Mercer Street will not save money, because its upkeep

is expensive. But it will assure the foundation a comfortable


in the decades to come. Is this place, in fact, too cushy for an


foundation? Meisel is a notorious penny pincher when it comes to


foundation money on administrative expenses, and he has thought this

question through: "I have talked to people getting money from

us — college presidents and local community groups — about

this very issue. Nobody has begrudged that we are here."

"Our society is filled with dichotomies," he says.


is filled with nice buildings. I think it makes all the difference

in the world that the building was restored and given to us from


the foundation. My feeling is, that that was the gift, and what I

would like to do is make it as friendly and open as I possibly can,

and get as much work done on these issues and causes that I can



"We are downtown, next to a private club (the Nassau Club), the

seminary, and to the university," says Meisel. "Given what

we are doing in education, service, community and institutional


and given the people that we attract to the town — whether they

be college presidents or religious leaders involved in social justice

or local people convened to address community challenges and


— I hope our presence here opens up a spirit in the town while

preserving the integrity of the town."

"It’s a great place to work," says Meisel. "The wood and

the vibrations are kind of crisp and clear. I feel like I am working

inside a large violin."

The Corella and Bertram F. Bonner Foundation Inc.,

10 Mercer Street, Box 712, Princeton 08542-0712. Wayne W. Meisel,

executive director. 609-924-6663; fax, 609-683-4626.

Top Of Page

Evcor Distribution Plus, 2555 Route 130, Unit 3,

Cranbury 08512. 609-409-1015; fax, 609-409-1014. E-mail:

Home page:

Got a question about postage rates? Stephen H. Cooper

is the man to ask. Cooper is president of Evcor Distribution Plus,

a "software integrator and value-added reseller" that recently

took 3,800 square feet at Campus 130 in Cranbury.

"We do software primarily for companies’ warehouse and shipping

departments," says Cooper. "We integrate an off-the-shelf

package to meet the specific needs of our customers."

"We help companies with small package carrier compliance and


issues," he says.

The need for such a product is justifiable — recent changes in

the UPS system are a case in point. "It’s not as easy as it used

to be to ship UPS," says Cooper. "The label has to look a

certain way, the barcode has to look a certain way, the rating


is getting more complicated as they add new service levels. Our job

is to understand what those compliance issues are."

Cooper, 39, studied marketing at the Philadelphia College of Textiles

and Science (Class of 1980) and worked for a competitor, NeoPost,

then located in Iselin, for the first part of his career. He started

Evcor in 1990 after seeing that "the flexible communications niche

wasn’t being filled," he says.

"Even though it’s a small market to begin with there’s a big niche

in there that wasn’t being introduced. So we went out and figured

out how to do it."

Evcor’s systems cost from $100 a month to $3,000 a month to lease,

but, Cooper maintains, don’t quite qualify as a tough sell. "It’s

tougher than selling a stand-alone PC but not as hard quite as hard

selling a warehouse management system," says Cooper. "The

company has to change the way they do business to fit that automation.

What we do the customer doesn’t have to change the way they do


We’re just enhancing the way they do business. Our products are


or people don’t do it."

Robbins concedes a little bit of dismay on moving. The old location,

at 13 Main Street in Robbinsville, was next door to the beloved


Pub. "We’re bummed," he says. "No more beers and


at lunch time." Instead, Evcor employees will have to acquaint

themselves with nearby Cranbury Station, 400 yards south on Route

130. "That’s a pretty good pub," he says.

Rylan Forbes Consulting Group, 102 Campus Drive,

Princeton 08540. Robert Criscuolo Jr. CPA, president. 609-419-0600;

fax, 609-419-0737. Home page:

Rylan Forbes has announced a merger with ACSYS Resources, which also

has a location at 5 Independence Way, one of seven offices in New

Jersey and Pennsylvania. It provides accounting, finance, and


technology recruiting and staffing — permanent, temporary, or


Top Of Page
Crosstown Moves

W.D. Associates, 127 Route 206 South, Hamilton

08610. 609-987-0199; fax, 609-585-9465.

The accounting firm, headed by Wellington Davenport, a former


officer at Johnson & Johnson, moved from Lawrence Commons. The phone

number is answered at the new location. The fax is new.

Top Of Page
Leaving Town

Meridian Enterprises Inc., 666 Plainsboro Road,

Suite 648, Plainsboro 08536. Steve Puchalsky, vice president, sales.

609-799-4403; fax, 609-799-7405.

A marketing incentive firm based in St Louis has moved and did not

respond to requests for a forwarding address.

Wells Fargo Alarm Services, 29 Emmons Drive,


D, CN 5201, Princeton 08543-5201. Ray Walsh, general manager.


The security company moved from Emmons Drive to 50 Twosome Drive,

Unit 5, Box 1013, Moorestown 08057. Phone, 800-927-2790; fax


American Homeowners Alliance, 3371 Route 1, Suite

220, Lawrenceville 08648. John McGuire, president. 609-452-9595; fax,


The business that arranged group discount purchasing of legal fees,

financial fees, and other real estate related items has apparently

moved out of its quarters. The phone has been disconnected and there

is no listing in directory assistance. It moved into the space in

early 1996.

John Hancock Acorn Group Insurance, 600 Alexander

Road, Suite 101, Princeton 08540. 609-520-2044.

The firm has closed this office on Alexander Road. Phone calls are

being directed to the Norton-Oaks Agency at 6 Becker Farm Road,


Top Of Page
Management Moves

Nicholas C. Maida CPA Chartered, 379


Road, Cranbury 08512. Joseph C. Maida, president. 609-443-4409; fax,

609-443-5796. E-mail:

Harttraft & Associates PA, 379 Princeton-Windsor

Office Park, Building 1, Cranbury 08512. 609-443-4409; fax,


James Harttraft Jr. CPA died in October. His business has been


by Nicholas C. Maida, CPA Chartered. Location, phone, and fax remain

the same and clients have been referred.

Top Of Page
Basketball News: Caliper’s Turn

The Continental Basketball Association has approved

the entry of a Trenton squad in the expanding 10-team league, pending

community support. The team’s organization is currently headed by

Caliper Sports & Associates, a group of investors headed by Herbert

M. Greenberg, CEO of Caliper, the psychological testing firm located

at 751 Mount Lucas Road (http://www.caliper.txt).

To win final approval, Greenberg and crew must sell at least 2,500

season tickets and gain "a reasonable amount of corporate support

through the sale of advertising and box seats," says a press


issued by Caliper.

If this effort succeeds, the team will play in the planned Mercer

County Arena, the Trenton site that will be home also to the minor

league hockey team scheduled to begin playing in the fall.

The other stockholders in Caliper Sports & Associates are Harold


Greenberg’s consulting partner; Steve Wills, a partner at Golomb,

Wills & Company; Ben Shiriak, president of Maxim Sewerage Corporation;

Bob Wenzel, former head coach at Rutgers and assistant coach for the

New Jersey Nets.

Last year 50 CBA players were called up by NBA teams; NBA stars from

the CBA include John Starks, Anthony Mason, and Matt Maloney. For

Greenberg and Caliper this could be the opportunity to put into

practice its own advice. Among Caliper’s many clients are several

pro teams seeking psychological profiles of prospective players.


claims it can often distinguish potential winners on the basis of

its tests (U.S. 1, October 29, 1997).

Once the deal is sealed, there will be a community-wide effort to

pick the team’s name, says Greenberg.

Caliper, 741 Mount Lucas Road, Box 2050, Princeton

08543-2050. Herbert M. Greenberg Ph.D., CEO. 609-924-3800; fax,


E-mail: Home page:

Top Of Page

Carole E. Donald, 57, on February 5. She had been


of road service at AAA of Central New Jersey and had worked for Starr


Betty Lou Kennedy, 47, on February 10. She was manager

at the Fashion Bug at Lawrence Shopping Center.

Joyce A. Goshorn, 55, on February 10. She worked in the

internal auditing department at Dow Jones on Route 1 North.

Corrections or additions?

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— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

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