New in Town

Expansions

On the Road:

Start-Ups

Crosstown Moves

Leaving Town

Management Moves

Name Changes

Correction

Deaths

Corrections or additions?

Life in the Fast Lane

This article was published in U.S. 1

Newspaper on April 28, 1999. All rights reserved.

Following in the footsteps of drug colleagues such

as Johnson & Johnson and Merck, Bristol-Myers Squibb last week held

grand opening ceremonies for two of four planned childcare centers,

one at the Forrestal Center on Scudders Mill Road, and one at the

Route 206 headquarters.

Meanwhile another big firm, Dow Jones, has been caring for pre-school

children in its new 15,000-foot center on its South Brunswick campus

since last fall. This means there are more than 500 new childcare

slots available, and more are on the drawing board. Yet few of the

existing childcare centers in Princeton are currently running at capacity,

and one is having financial difficulty. Princeton’s child care industry

is churning.

Some background: The very first office park-based childcare center

in Princeton came to the Carnegie Center and is now being run by a

nonprofit group. That was followed closely by Lisa Forrester’s Harmony

School at Princeton Forrestal Village. A host of other childcare centers

have opened in spaces convenient to workplaces since then, including

seven run by Lakeview, the childcare provider affiliated with Robert

Wood Johnson Health Care Corporation. Last year, at the encouragement

of Merrill Lynch, Prodigy Child Development opened a 10,000-foot center

at 450 College Road East. (Merrill Lynch does not directly sponsor

the center, but it rents "back-up" spaces so that when regular

childcare falls through, the employee can still come to work.)

None of these unsponsored centers are as roomy as the onsite centers,

which pay reduced rent or no rent. At Johnson & Johnson, for instance,

there is a room set aside for breast feeding and a "messy room"

for water play or painting that can be hosed down at the end of the

day,

Bristol-Myers Squibb chose the same national provider that Dow Jones

is using — Bright Horizons Family Solutions. Designed by Francis

Cauffman Foley Hoffman of Philadelphia, and built by Sordoni Skansa,

the new Bristol-Myers Squibb centers are one-story freestanding buildings

surrounded by fenced-in play areas separated by age groups. Each of

the identical 23,000-square-foot buildings can offer childcare to

a total of 425 children of permanent employees, but they are operating

at 60 percent capacity now. When they are at capacity, other centers

will be built in Hopewell and New Brunswick. Regular care is offered

to children from infants through kindergarten. For school holidays

and in the summer, special camp programs will be offered for children

up to age 14.

Both centers have a separate room, staffed by a full-time nurse, for

the "mildly ill" (children who are still taking medication

but not up to par), and separate wings for infants, toddlers, and

preschoolers or kindergartners. Each has a kitchen that dispenses

breakfast, lunch, and free Enfamil formula.

"We were very pleased that the Plainsboro facility was picked

as one of the first to receive one of Bristol-Myers Squibb’s childcare

centers," says David Knights, director of marketing for Princeton

Forrestal Center. "Knowing its price tag, it is an extremely expensive

facility, well-designed, and a real asset to Plainsboro."

"We are aware that other corporations have provided benefits such

as this, but Bristol-Myers Squibb does want to be an employer of choice,"

says Tricia Haugeto, spokesperson. "With this benefit we feel

we will be able to attract and retain the best of the best in New

Jersey. This is the medicine chest of the country, after all."

Prices are termed "competitive," and Bristol-Myers Squibb

is helping subsidize the care with an amount determined by a sliding

scale based on the employee’s salary, says Haugeto. Going beyond the

actual care, the Bristol-Myers Squibb schools will offer training

workshops for potential childcare employees and will help other schools

to get national accreditation.

The manager of the Lawrenceville center is Jackie Grisham, who

was formerly with the YWCA after school program and Carnegie Family

Center’s Lawrence Day School, where she was executive director. Christine

Boufford directs the Plainsboro center.

Dow Jones has its childcare center that offers similar programs to

Bristol-Myers Squibb, except that it does not have a facility for

the mildly ill. Gene O’Connor (Pratt Institute, Class of ’58) of the

Hightstown-based O’Connor Group designed the exterior, so that the

spaces for different age groups have slightly different colored rock-face

concrete block and are separated by adult administrative space. Radiant

floors replace radiators and heating vents, and windows have sills

just eight inches above the floor so infants and toddlers can pull

themselves up and look out.

Lisa Kaplan, Dow Jones’ childcare center director, is a Baltimore

native who majored in early childhood education at the University

of Delaware, Class of 1991. For Bright Horizons she has been program

assistant and assistant director at a childcare center for Allied

Signal.

Though Dow Jones’ capacity is 110 children with 24 backup spaces,

only 55 children have enrolled since September. Perhaps because of

this extra capacity, the center is open for children of both fulltime

and part-time workers — and even to children of Dow Jones’ contractors.

Like Bristol-Myers Squibb, rates are on a sliding scale based on salary.

Most for-profit and non-profit centers are not operating at capacity,

and at least one — the Carnegie Family Center — is having

some financial difficulties. Founded as Family Resource Infant Center,

it was the first in New Jersey to provide childcare for infants; it

founded Lawrence Day School in 1981. Now the founders say that the

7,000-square-foot building at Carnegie Center does not provide enough

capacity to keep income in line with the rent, and it is in litigation

with the landlord, Boston Properties.

Boston Properties, meanwhile, declines to comment on the litigation

but says that it has another childcare provider ready to provide a

seamless transition should the current operators move.

But Princeton’s childcare needs aren’t going to dwindle any time soon,

and the private centers aren’t worried about over-capacity. "At

all of our Harmony School centers we have families who have onsite

care as an option," says Harmony’s founder Lisa Forrester.

Her Forrestal Village-based school is licensed to hold 250 but she

generally has about 200 children. "We had 35 children from Bristol-Myers

Squibb; five went to the new onsite center and 30 stayed with us.

It is not an economic issue but a convenience issue. It is difficult

to turn down having your child in close proximity to your office."

She does note that pharmaceutical company-based centers don’t have

to pay rent and can draw from their human resources budgets (from

the "keep people happy" line items). They can also justify

spending money to enhance their prestige. Johnson & Johnson’s 24,000-foot

center in New Brunswick was designed by I.M. Pei, the world-famous

architect who did the rest of the headquarters. It has the "messy"

hosable room, a music room, and a computer room.

"So much space means that a lot of that space is not being used

most parts of the day," says Harmony School’s Forrester. "Huge

corporations with deep pockets do things that you and I can’t fathom.

Do we have a art room that can be hosed down at the end of the day?

No. A nursing room? No."

She thinks the small firms have an advantage with the "comfort

issue," whether you are comfortable putting your child in a center

run by a national agency. "If you work for the big corporation,

you are comfortable with a structure of `You will never talk to the

president,’" says Forrester. "But with us, parents know where

the top is. They know they can talk with Lisa Forrester."

— Barbara Fox

Top Of Page
New in Town

Object Data Inc., 666 Plainsboro Road, Suite

1116, Plainsboro 08536. Mostaq Hossain, owner. 609-936-8420; fax,

609-936-8224.

Mostaq Hossain is the owner of this new information technology company

that does software and consulting for mainframes.

Top Of Page
Expansions

Norwest Mortgage, 600 Alexander Road, Princeton

08540. Michael R. Johnston, area manager. 609-243-0001; fax, 609-243-0417.

Norwest Mortgage, a national banking chain responsible for roughly

1 out of every 12 loans in the United States, is joining the Princeton

franchise of Remax, one of the largest real estate firms in the world,

to launch a subsidiary company that would bring real-estate and financing

under one roof. Behind the synergetic venture is Robert Lyszczarz,

an account executive with Norwest who owns Remax franchises in Morristown,

Kendall Park and Princeton.

A Plainsboro resident who grew up in Edison, Lyszczarz graduated from

Rutgers in 1990 with a BS in accounting and received an MBA from Rutgers

in 1992. An entrepreneurial spirit has motivated Lyszczarz in the

nine years that he has been in the mortgage business, and in 1997

he even acquired a ski resort in Vermont: Magic Mountain. "I was

trying to find a way to be more productive," he says "and

this kind of company would enhance our control in the mortgage operation."

Lyszczarz expects the company to pull in between $40 and $60 million

in originations.

The synergy between real-estate and financing may be an advantage

to the new company, but not, Lyszczarz says, the only one. "This

kind of company would address local needs rather than the national

agenda," he says.

The name of the new company is still being determined, but Lyszczarz

says it is likely to be Progressive Mortgage or Progressive Home Mortgage.

It will be located next to Norwest at 600 Alexander Road. The company

will hire two or three new sales people to make a team of roughly

10 employees.

Top Of Page
On the Road:

New Drivers

BostonCoach, 19 Wall Street, Princeton 08540. Lou

Uritz, operating supervisor. 609-924-4090. Home page: http://www.bostoncoach.com.

An executive at Fidelity Investments Company had one too many bad

experiences with car services, it seems. He decided to start his own

executive ground transportation service specifically for Fidelity

employees. Today, that company — BostonCoach — has offices

in New York, Boston, Newark, Philadelphia, Washington D.C., Chicago

and Minneapolis. A branch has opened at 19 Wall Street with a fleet

of 25 1999 Volvos. Todd Stephens, vice president and regional manager

in the Elizabeth office, won’t say who the clients are but pointed

out that it was a good spot for executive travel between Philadelphia

and New York.

Davis Transportation Company, 114 Evelyn Avenue,

Trenton 08619. Jim Davis, owner. 609-586-1169.

Jim Davis has opened a limousine business starting with one sedan,

a 1997 Lincoln Town Car, equipped with soda, spring water, coffee,

newspapers, cellular phone, and weather reports from the Internet.

Davis graduated from the New York School of Visual Arts, Class of

1982, and worked in New York as a photographer before founding Pennington

Photographics, a professional photo lab. He sold that in 1993 and

began working for limousine companies. "I loved being a photographer

but driving is the only other thing I enjoyed," he says. "You’re

wearing a nice suit and driving a nice car and the money is really

very good."

His first marketing endeavor: distributing 3,000 business cards to

New Jersey hotels.

Top Of Page
Start-Ups

Outerbridge Morgan Partners, 1729 Linvale Harbourton

Road, Lambertville 08530. Peter Morgan, architect. 609-466-7796; fax,

609-466-7823.

It was his independent streak, says architect Peter Morgan, founder

of Outerbridge Morgan Partners, that led him to resign from Hillier

Group last year and start his own architectural firm. "I wanted

to do everything," he says, "and I love the promise of being

able to do stuff with people overseas through the Internet." Morgan

paired up with Bermuda native Andrew Outerbridge in 1998 to start

the Lambertville-based architectural firm. In addition to a few residential

homes on Province Line Road, Outerbridge Morgan also did the interior

layout of a securities firm on Nassau Street.

A native of Princeton, Morgan has a BA from Brown, Class of 1982,

and received an MA in architecture and preservation from Columbia

University.

English architecture — traditional forms, ideas and a sense of

scale — are what Morgan favors, and what he finds most lacking

in today’s modern buildings. Still, he says, he and Outerbridge complement

each other well. "I like bigger, my partner likes the smaller

stuff — he’s very detail-oriented." The firm also does space

planning and planning for its commercial and residential clients.

With low overhead, and other businesses in the area to which they

farm out some of the work, Morgan says it wasn’t too difficult to

get the company launched on just savings and the help of friends.

It’s a challenge, nonetheless, he says. "You find out quickly

how much you do and don’t know."

Top Of Page
Crosstown Moves

Thomas U. Foster, 195 Nassau Street, Thompson Court,

Princeton 08540. 609-921-7787; fax, 609-921-7797.

Thomas U. Foster, a residential and commercial real-estate appraiser,

has moved from 65 South Main Street in Pennington to Thompson Court

at 195 Nassau Street.

Century Small Business Solutions, 168 Franklin

Corner Road, Building 2, Suite 200, Lawrenceville 08648. Thomas H.

Judge, president. 609-620-0011; fax, 609-620-0277. Home page: http://www.comprehensiveusa.com/0640.

The accounting firm has moved from its shared space at 321 Wall Street

to its own office in Lawrenceville. It does bookkeeping, consulting

and tax services, and is an accredited tax preparer. Phone and fax

are new.

Kenan Systems, Carter Road, Box 900, Princeton

08542. Paul Lunden, acting branch manager. 609-639-2100; fax, 609-639-2167.

Home page: http://www.kenan.com.

As of March 1 Kenan Systems Corporation, an international communications

software firm, became a wholly-owned subsidiary of Lucent. Although

in this merger Kenan is retaining its name, 25 Kenan employees have

left 300 Alexander Road for temporary quarters with Lucent Technology

on Carter Road. Soon they will move to Lucent’s Liberty Corner facility.

The 17-year-old firm is headquartered in Cambridge and has offices

in Denver, London, Singapore, Washington D.C., Paris, Munich, Miami,

and Buenos Aires. Peter Anewalt, formerly Kenan’s branch manager in

Princeton, opened an office in Sydney, Australia, last year.

"Lucent is synonymous with innovation," says Paul Lunden.

"Historically they have been known as a hardware company. The

merger leverages our expertise in billing systems to supply a more

complete solution for our corporate clients."

Princeton Alliance Church, 20 Schalks Crossing

Road, Plainsboro 08536. Robert R. Cushman, executive pastor. 609-520-1094;

fax, 609-520-8843.

The church has moved from 4315 Route 1 South to its new 40,000 square

feet facility on 25 acres at Schalks Crossing and Scudders Mill.

The Sengstack Foundation, 993 Lenox Drive, Suite

200, Lawrenceville 08648. David K. Sengstack, chairman. 609-844-7570;

fax, 609-844-7572.

The non-profit foundation promoting awareness of the importance of

early childhood development has moved from 195 Nassau Street to 993

Lenox Drive in Lawrenceville. Phone and fax are new.

Top Of Page
Leaving Town

Shimadzu Scientific Instruments Inc., 262 D Old

New Brunswick Road, Piscataway 08854. Thomas J. Moran, regional manager.

732-981-4440; fax, 732-981-4420.

The sales branch of the Maryland-based Japanese company has moved

from 12 Roszel Road to Piscataway. The company sells scientific/analytical

instruments, and has grown from 11 to 18 employees.

Guard Technologies Inc., 101 Carnegie Center, Princeton

08540.

The electronic access and security firm and its subsidiary, Monitoring

Corporation of America formerly located at 100 Canal Pointe Boulevard,

has moved to Edison.

Houghton Mifflin Co., 103 Campus Drive, University

Square, Princeton 08540.

The regional office of the school division of the publishing company

has moved to 307 Fellowship Road, Mount Laurel 08054. There had been

45 people working here.

Equity One Inc., 65 South Main Street, Pennington

08534.

Equity One Inc. closed its office at 65 South Main Street in Pennington

and moved remaining employees to its Langhorne, Pennsylvania, office.

The company was having trouble hiring employees, says John Cobb, a

loan officer with the company, and had not found a considerable financing

community in the area.

Fresh Air Communications, 29 Emmons Drive, Princeton

08540.

This 24-year-old video and multi-image slide presentation firm does

not answer its telephone and is no longer listed in directory assistance.

It has no forwarding address.

Public Service Electric & Gas, 104 Interchange

Plaza, Cranbury 08512.

In a reorganization move the gas distribution facility moved the 25

employees at Interchange Plaza back to a headquarters in Burlington:

300 Connecticut Drive, Burlington 08016; phone, 609-239-2471.

World of Knowledge, Dennis Veccia, executive director.

888-953-7737. Home page: http://www.today-tomorrow.org.

World of Knowledge Foundation started out with high hopes for using

telecommunications grants for community outreach programs, (U.S. 1,

September 2, 1998). But it closed its office in Forrestal Village

on March 31. Director Dennis Veccia says the foundation can operate

more efficiently from Orlando, where its financial center is located,

but also indicated that the close was precipitated by the resignation

of executive director Janice Berg-Levi late last year. "We’re

still looking for an executive director," he says.

OdysSea Cruises, 329 Princeton-Hightstown Road,

Cranbury 08512. Carolyn Zengel, partner. 609-448-7500; fax, 609-448-8600.

OdysSea Cruises, a corporate cruise agency, has moved from 329 Princeton

Hightstown Road, and the phone has been disconnected.

Red Flannel Design Group Inc., Bob Flanagan, partner.

732-761-8998; fax, 732-761-9424.

The marketing communications firm that caters to pharmaceutical firms

has moved from Princeton Meadows Office Center to 40 Broad Street,

Freehold. Phone and fax are new.

Top Of Page
Management Moves

Recording for the Blind & Dyslexic, 20 Roszel Road,

Princeton 08540. Richard Scribner, president. 609-452-0606; fax, 609-520-7990.

Home page: http://www.princetonol.com/groups/rfb.

Ted Taylor is the new executive director of the state unit of Recording

for the Blind & Dyslexic at 36 Hibben Road (609-921-6534). He replaces

Anne Young, who retired after 20 years with the organization. An economics

major from College of William & Mary he has a master’s degree from

the Baptist Theological Seminary in Richmond, Virginia, and was a

visiting scholar at Oxford University.

Top Of Page
Name Changes

East Coast Power, 1095 Cranbury-South River Road,

Forsgate Technical Center, Suite 10, Jamesburg 08831. Barbara Hoover,

manager. 609-409-9403; fax, 609-409-9404.

Cogen Technologies Energy Group has changed its name. It is the regional

office for cogeneration plants in Bayonne, Linden, and Camden.

Park Place Center, 2 Deer Park Drive, Monmouth

Junction 08852. Kim Frazee, administrator. 732-274-1122; fax, 732-274-1991.

The 96-bed skilled nursing facility changed its name from Deer Park

Nursing and Rehabilitation Center.

Top Of Page
Correction

BAI Personnel Solutions Inc., 110 Stanhope Street,

Princeton Forrestal Village, Princeton 08540. Leigh Clayton, president.

609-919-9190; fax, 609-919-9655.

The employment agency has a new phone and fax that was not reported

in a previous issue.

Top Of Page
Deaths

Avery Odell Hutto Sr., 30, on April 21. He was a supervisor

at Princeton Forrestal Village.

Christopher M. Hayman, 26, on April 23. He was restaurant

manager of the Peacock Inn.

Thomas P. Miloszar, 46, on April 23. He was a travel counselor

at American Express on Lenox Drive.

Harvey B. Wyche, 51, on April 23. He was manager of exhibit

services at Bristol-Myers Squibb on Scudders Mill Road.

Loretta B. Argust, 69, on April 23. Until 1992 she was

senior tax clerk for Hamilton Township.


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