Crosstown Moves

Arete Inc., 65 South Main Street, Pennington 08534; 609-737-1212; fax, 609-737-7354. Jon Spencer, owner.

Arete, a company with a specialty in software for the bottling and consumer goods industries, has moved from 23 Route 31 in Pennington to Main Street in Pennington., 12 Roszel Road, Suite A-204, Princeton 08540; 609-720-0300; fax, 609-720-0505. Ranjan Wijesinghe, president. Home page:

With its relocation from Canal Pointe Boulevard complete, online gift seller has eliminated its original host site,

Founded by Ranjan Wijesinghe in 2000 as a provider of Internet acess, web hosting, and discount domain registration, WindsorNET originally provided free homepages for all West Windsor and Plainsboro residents. It soon built an online shopping mall.

In 2001 Wijesinghe founded, which expanded the online shopping mall concept by creating partnerships with gift retailers around the country. Wijesinghe said Send eventually subsumed WindsorNET and he has since discontinued the latter.

Send bills itself as a one-stop online shop for fine gifts and does offer items as diverse as flowers and miniature military and armory figurines.

Wijesinghe holds a bachelor’s in economics from Hofstra, where he also had a minor in finance. He also studied management at Penn.

Skylink Technology Inc., 8 Commerce Way, Suite 115, Hamilton 08619; 609-689-9200; fax, 609-588-9280. Alan D. Meeh, CEO. Home page:

The technology consulting, engineering, and design company has moved into a 6,000-square-foot facility on Commerce Way, near its former location at Marlen Drive.

The company now occupies the space once used by Rapiscan Systems, a California-based maker of handheld metal detectors. That company no longer appears to be doing business in the area, but can be reached at 888-258-6684.

Somfy Systems, 121 Herrod Boulevard, Dayton 08810; 609-395-1300; fax, 609-395-1776. Michael Lee, president. Home page:

Somfy Systems, manufacturer and distributor of motors and electronic controls for interior and exterior shading systems, has moved its 60 employees from Commerce Drive in Cranbury to Dayton.

Products that incorporate Somfy Systems’ motor/remote control combination range from projection screens in boardrooms to retractable awnings and rolling shutters to indoor window treatments. A rolling screen at the Liberty Bell uses Somfy motors as do those in many famous homes.

Somfy Systems is the North American subsidiary of a conglomerate based in the French Alps that operates in 45 countries. It sells to awning suppliers and fabricators, but not to consumers.

Winning Edge Communications, 205 Rockingham Way, Princeton 08540-5760; 609-275-4747; fax, 609-275-4751. Gary Davis, president. Home page:

The ad agency once known as Winning Strategies has left 502 Carnegie Center and is now doing business in Forrestal Village.

The company now shares space with Princeton Partners, another advertising agency that has been at 205 since 2006. Princeton Partners leased nearly 18,000 square feet at Rockingham Way then and decided in 2008 to sublease 4,000 to 8,000 square feet.

Winning Edge is a full-service agency of about nine employees, providing marketing and ad services to numerous area healthcare, travel, education, financial, and public awareness companies. It was founded in YEAR and is run by CEO Gary Davis, a former advertising director at AT&T and former president of the Poppe Tyson division at Bozell and at DKB and Partners.

Name Changes

Wells Fargo Advisors (WFC), 136-150 Main Street, Princeton Forrestal Village, Princeton 08540; 609-951-0900; fax, 609-951-9151. Jeffrey Davidson, vice president of investments. Home page:

Wachovia Securities’ Forrestal Village branch has changed its name to reflect its new owners.

One of the few financial institutions to gain strength after the collapse of the financial sector one year ago, Wells Fargo turned itself from a west coast institution into a national presence late last year when it picked up approximately 10,000 retail locations from Wachovia. The deal put more than $1 trillion in assets under Wells Fargo’s control.

The official rebranding to Wells Fargo Advisors was announced in May. Wells Fargo completed its merger with Wachovia on December 31, 2008, two months after its approval by the Fed.

The office on Main Street originally operated as A.G. Edwards, which was bought by Wachovia one year ago, shortly before Wachovia entered a fight between Wells Fargo and CitiGroup over which would get its assets.

Larry Parsons, a longtime financial planner and advisor who ran A.G Edwards and was listed as Wachovia Securities’ branch manager here, remains an advisor with Wells Fargo. Raised in Lumberton, North Carolina, Parsons followed generations of relatives to Wake Forest University, earning a B.A. in history in 1966. The Vietnam War was underway at the time, and he opted for an ROTC commission.

Parsons ended up with textile manufacturer J.P. Stevens, managing women’s hose sales for domestic markets and then for European markets. One day in l975, while commuting home to Princeton on the train out of New York, he read in the Kiplinger Letter that personal finance was the up and coming field. Making use of the information, he shifted into selling life insurance for 11 years, then joined Tucker Anthony Investments, before moving on to A.G. Edwards.

Leaving Town

Nielsen & Bainbridge, 17 South Middlesex Avenue, Center Point Industrial Park, Monroe 08831; 609-395-5550; fax, 609-655-0950. Fred Katzman, vice president, general manager.

Neilsen & Bainbridge, maker and seller of photo frame matboards, wood frames, and wall frames, has left its manufacturing facility in Dayton, taking 150 jobs from the area.

The company has consolidated its personnel and manufacturing into its existing facilities in the Chicago and Allenton, Pennsylvania, areas. Representatives from Neilsen & Bainbridge, however, did not say whether the move means job losses, nor why the company moved from here.

Originally founded as Bainbridge in 1867, the company was among the first to make and distribute matboards. In 1979 the company marketed the first museum-quality matboards, and in 1995 it developed the Artcare board, still the only matboard designed to protect artwork from pollution and acids generated by the art itself.

Management Moves

BioNJ Inc., 1 AAA Drive, Suite 102, Trenton 08691-; 609-890-3185; fax, 609-581-8244. Debbie Hart, president.

BioNJ, the state’s biotechnology trade association, has appointed Vicki Gaddy to the position of director of workforce development. She will be responsible for coordinating and strengthening BioNJ’s workforce development program, which is supported through grants received from the New Jersey Department of Labor and Workforce Development (LWD), the U.S. Department of Labor, WIRED Bio-1, and the Delaware Valley Innovation Network (DVIN).

BioNJ’s workforce development efforts are conducted in concert with various partners, including the New Jersey Community College Consortium for Workforce Development, Rutgers University, Princeton University, NJIT, the University of Medicine and Dentistry of New Jersey (UMDNJ), WIRED Bio-1, DVIN, and others. Its programs include incumbent worker training, entrepreneurial training, internships at life science companies, and related programs.

Gaddy has more than 20 years experience working as a human resources professional, with the majority of her time spent with companies involved in the life sciences. Most recently she worked at Virgin Mobile. She has also worked in senior-level positions at Mannkind Biopharmaceuticals of Danbury, Connecticut; Nitorum Corporation of Norwalk, Connecticut; International Pharmaceutical Research of Norwalk; and Regeneron Pharmaceuticals of Tarrytown, New York.

Gaddy received her B.B.A. in business/human resources management from American Intercontinental University.

Community Options Inc./Enterprises Inc., 16 Farber Road, Princeton 08540; 609-951-9900; fax, 609-951-9112. Robert P. Stack, president.

Community Options, a nonprofit organization that develops community-based homes and employment supports for people with disabilities, has named Barbara Durning senior human resource director.

Durning has a bachelor’s in psychology from the University of Memphis. Durning will be charged with creating national recruitment and retention strategies as well as the implementing tools for continued organizational health.

Stentys, 103 Carnegie Center, Suite B-109, Princeton 08540; 609-853-0110; fax, 609-275-6155. Hikmat Hojeibane, chief technolgy officer.

Stentys, a company that develops stents used to treat acute myocardial infarction and coronary artery bifurcations, has appointed Paul Geudens, an interventional cardiologist, VP of sales and marketing.

For the past 11 years Geudens was director of marketing, peripheral and neurovascular products, at Cordis, a J & J company. Geudens is a former head of the interventional cardiology department at University Hospital Antwerp.

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