Every Friday the lawyers come to EasySoft’s new office on North Center Drive in North Brunswick. That’s the day the 21-year-old firm gives software training to clients and potential clients. “We book their sessions based on the questions they are interested in,” says CEO Rick Kabra. For its remote clients, Easy Soft offers live online classes on Tuesdays.
Nearly 15,000 small-to-medium law firms, most in the tristate area, subscribe to EasySoft’s nine-product software suite, EasyDocs, which offers a complete solution for Word and PDF document automation, assembly, and case management. Instead of having to enter the same information, over and over again, to produce multiple documents, the information automatically transfers to the appropriate document. It sells multiple products to the same law firm, and the average client has from two to three products.
EasySoft focuses on the legal areas that require many versions of the same document. One product is for preparing real estate closing documents, and another is for family law, the paperwork involved in filing for divorce.
Kabra claims that EasyDocs is simple to use, and that it speeds up the drafting of documents by 55 to 75 percent. But spoon-feeding the training sessions remains a vital part of his business strategy, and he admonishes new hires that patience now translates to clients later. “We may have to spend hours on products that cost only $200 to $300 per year. But we have customers who have used our products for more than 20 years, and 10 percent of them for more than 10 years.”
Kabra combines the hands-on, U.S.-based software training with some offshore workers doing software and website development. He has 15 workers in New Jersey and 10 in India. “The advantage to going offshore is that it allows your clients to do things that they would keep putting off,” he says.
Kabra bought EasySoft LLC last year from 74-year-old Mordechai Melas, a Watchung-based mechanical engineer who had founded the firm in 1986. Kabra calls Melas “a visionary” for predicting how technology could help law offices. Melas started as a one-person operation, writing basic DOS programs, installing them, and training their users. Now, says Kabra, EasySoft has no real competitor, because no other firm has such a big suite of products and services.
Born in western India, to parents who were entrepreneurs, Kabra went to BITS University in Pilani. After earning his PhD in electrical engineering from NJIT, he worked in the integrative circuit department at Sarnoff Corporation. He is married and has two children.
In 2000 Kabra founded Universal Software Solutions. He sent some of the work offshore and sold the firm to private investors in 2004. With the profits that he says amounted to seven figures, he bought EasySoft, replacing about half of the 15 employees, and moving it from Watchung to North Brunswick, a more central location for the Friday classes.
Implementing a public relations program was high on Kabra’s agenda. “With PR we were able to make partnerships with large institutions in a synergistic way,” he says. He partnered with North Fork Bank, a division of Capitol One, so that his clients can use the bank’s accounting solutions, and the bank’s clients can use his law software. “More than 100 law firms are switching their banks to take advantage of the partnership,” he says. He partners with the New Jersey Law Journal to convert its hard copy book of 325 legal forms into a software format.
Claiming that EasySoft has no real competitor, because no other firm has such a big suite of products and services, he dismisses HotDocs, a 25-year-old Lexis/Nexis product, saying that “HotDocs is a general tool. Our application is matter specific.” Next on his agenda is to build websites for small law practices.
Kabra likes his niche. “Lawyers and good communicators, but they are not detail oriented,” says Kabra. Whether attorneys come from a small firm or a big firm, they must meet the same compliance requirements, and software can help them “I am very passionate about it,” he says. “We like to consider ourselves a Wal-Mart for law firms.” — Barbara Fox
EasySoft, 212 North Center Drive, North Brunswick 08902; 732-298-0136; fax, 877-439-7638. Rick Kabra, CEO. www.easysoft-usa.com.
New in Town
Ameriprise Financial, 3576 Quakerbridge Road, Suite B, Hamilton 08619; 609-588-0195; fax, 609-858-5234. Robert W. Johnson CCPS, financial advisor. Home page: www.ampf.com.
An office of Ameriprise Financial, a personal finance firm with headquarters in Minneapolis, has opened at 3576 Quakerbridge Road. Ameriprise offers investment advice and offers a wide range of financial products, including insurance, mutual funds, and banking services.
EZEFlow Inc., 83 Princeton Avenue, Suite 2B, Hopewell 08525; 609-466-8400; fax, 609-466-8410. Marty Capoferri, vice president.
EZEFLOW, a manufacturer of large pipe fittings, has opened a sales office in Hopewell. Marty Capoferri, who has the title of vice president, is in charge of this office.
EZEFLOW, which is based in Canada, fabricates fittings that are up to 60 inches in diameter. It sells to the petrochemical, nuclear energy, tar-sand reclamation, and gas and oil production industries.
Century 21 Abrams Hutchinson Associates, 130 Nassau Street; 609-945-2000. www.century21ah.com.
Century 21 Abrams Hutchinson Associates, the real estate agency, has closed its Nassau Street office and is preparing to move to 64 Princeton Hightstown Road, in the Acme shopping center.
The move is expected to take place in December.
Nano-Ditech Corporation, 7 Clarke Drive, Cranbury 08512; 609-409-0700; fax, . Young Hoon Kim, president. www.nanoditech.com.
Nano-Ditech Corporation has moved from 11 Deer Park Drive to larger offices at 7 Clarke Drive in Cranbury. Founded in 2002, the company specializes in the development of immuno-diagnostic products for the medical and research markets.
Among Nano-Ditech’s products are tests for in-vitro diagnosis. The company recently received FDA approval to market tests for substance abuse and for acute myocardial infarction.
The company is headed by Thomas Cekoric, who was previously president of Applied Optronics, and by Young Hoon Kim, a molecular biologist.
Biostream Technologies USA Inc., 7 Clarke Drive, Cranbury 08512; 609-409-0700. Paul Kim, executive director. www.biostream.co.kr.
Biostream Technologies, a distributor of medical diagnostic equipment, has moved from 11 Deer Park Drive to 7 Clarke Drive in Cranbury.
Public Consulting Group Inc., 104 Carnegie Center, Suite 101, Princeton 08540-; 609-275-0250; fax, 609-716-0971. Bryan Hawkom. Home page: www.pcgs.com.
The Public Consulting Group has moved from 202 Carnegie Center to 104 Carnegie. The government consulting firm had been at the prior address for two-and-a-half years.
Founded in 1988, the firm has its headquarters in Boston. It provides K-12 education consulting, strategy and planning, financial accounting, and assessment.
Softcase Inc., 212 Carnegie Center, Suite 206, Princeton 08540; 609-799-2600; fax, 609-799-0440. Tadma Gollapudi. www.softcase.com.
Softcase Inc., an information technology and enterprise management consulting firm, has moved from 231 Clarksville Road to shared space at 212 Carnegie.
CDM at Princeton, 210 Carnegie Center, Suite 200, Princeton 08540; 609-716-4400; fax, 609-716-0749. Kyle Barich, president. www.clinedavis.com.
Pharmaceutical marketing firm CDM Princeton has moved from 302 Carnegie Center, Suite 102, to larger offices at 210 Carnegie Center, Suite 200. The firm’s parent, Cline Davis & Mann, is a 750-person company with headquarters in New York City and offices in London and Los Angeles.
CDM Princeton has been in the area for about 10 years. It has 79 full-time employees, including copywriters, accountant managers, and graphics professionals.
Sum-Tech Inc., 110 West Franklin Avenue, Straube Center, Suite I-D, Pennington 08534; 201-694-2237. www.sum-techinc.com.
Sum-Tech Inc., a software development company headquartered in Monmouth Junction, has opened a software development center in Pennington.
Addiction Treatment Providers of New Jersey, 101 Interchange Plaza, Suite 102, Cranbury. Home page: www.atpnj.org.
Addiction Treatment Providers Management Services Network Inc., 101 Interchange Plaza, Suite 101, Cranbury. Home page: www.atpmsn.org.
Addiction Treatment Providers and Addiction Treatment Providers Management have vacated their offices at 101 Interchange Plaza. The company, which had been at this location since the beginning of 2005, left no forwarding information.
Home Care Association of New Jersey, 14 Washington Road, Princeton Junction 08550; 609-275-6100; fax, 609-936-9349. Carol Kientz, executive director. www.homecarenj.org.
The Home Care Association of New Jersey has moved out of the area. The private non-profit organization of home care providers is now at 485 D Route 1 South, Iselin, 08830. The phone number remains the same.
The four-person organization offers educational programs, publications, and services to home care providers.
A spokesperson says that the move was made because there was uncertainty over whether 14 Washington Road would be sold, and because Iselin is more central to its clients, and particularly to clients in the northern part of New Jersey.
Quatern LLC, 100 American Metro Boulevard, Hamilton 08619; 609-584-2650. Scott McCarty, CEO. www.quatern-global.com.
Quatern LLC, a contract research organization that began its corporate life in a basement office on Nassau Street, has vacated its offices in the American Metro Center according to Rob Fisher, the leasing agent.
Quatern’s interactive voice response systems were used to capture data for clinical trials.
Quatern was founded in spring 2006 by Scott McCarthy, who had recently sold another company, also a CRO, to Galen Holdings in northern Ireland for $25 million. Quatern, which quickly grew to become a 30-person company, opened a San Diego office last February.
Interact Mediaworks, 115 Highland Avenue, Unit 5, Jersey City 07306; 201-209-1569. Gene Ruggiero, vice president business development. Home page: www.interactmediaworks.com.
Interact Mediaworks has left the Princeton area. The company, which specializes in computer animations of accidents for use in court cases, now has offices in South Bend, Indiana. It previously did business as Interact Medical.
Mercer Regional Chamber of Commerce (), 1A Quakerbridge Plaza Drive, Suite 2, Mercerville 08619; 609-689-9960; fax, 609-586-9989. Michele Siekerka Esq, president and CEO. Home page: www.mercerchamber.org.
Jeff Perlman, a principal of the Borden Perlman insurance agency, assumed the chairmanship of the Mercer Regional Chamber of Commerce on October 1. He was previously the first vice president. The outgoing chair is Donald J. Loff.
John M. Greene, 79, on October 22 in San Diego. He had been a theoretical physicist at Princeton Plasma Physics Laboratory.
Stephen E. Hinds, 65, on November 15. He worked for Polychrome Press and then for Hesco Electric Company on Route 206.
George Hilton Sands, 82, on November 20. A philanthropist, he founded Hilton Realty Company, which owns Research Park, Windsor Business Park, and 902 Carnegie, among other properties. The George H. and Estelle M. Sands Foundation made significant contributions to the Princeton Public Library, the University Medical Center of Princeton, and the Arts Council of Princeton, among others. A memorial service will be Friday, December 7, at 1 p.m. at Trinity Church, 33 Mercer Street.
Howard M. Anderson Jr., 64, on November 22. He owned and ran a nursery and ABC Child Care Center on Cranbury Road.
Victoria F. McCarthy, 54, on November 22. She was chair of the English department at Stuart County Day School.
John J. Stachowicz, 86, on November 26. He was the founder and proprietor of 206 Hardware Corporation for 38 years. A service will be Thursday, November 29, at 11 a.m., at St. Paul’s Roman Catholic Church, 214 Nassau Street.