Corrections or additions?
These articles by Peter J. Mladineo and Barbara Fox were published
in U.S. 1 Newspaper on June 10, 1998. All rights reserved.
Life in the Fast Lane
For years the New Jersey Department of Transportation
has followed a simple strategy for the relief of traffic congestion
in the Route 1 corridor: eliminate as many traffic lights and turn
offs from Route 1 as possible. The strategy has not made travel on
the roads leading to Route 1 any better but it has improved the flow
of traffic on the highway itself — U.S. 1’s annual traffic survey
confirms that traffic on Route 1 is no worse today than it was more
than a decade ago.
But now the DOT has advanced a proposal that would make Route 1
come at the direct expense of increased congestion of three critical
crossroads: Washington Road, Harrison Street, and Alexander. At a
West Windsor Township Council meeting last week, the DOT unveiled
its latest — and most bizarre — strategy. Instead of waiting
for the controversial Millstone Bypass to be approved and built, the
DOT would go ahead and remove the existing traffic signals at
Road, Fisher Place, and Harrison Street.
Access to and from Route 1 would be right turn in and right turn out
only. Motorists traveling north on Route 1 would only have access
to Princeton via the Alexander Road overpass. Motorists from Princeton
trying to cross Route 1 from Washington Road or Harrison Street would
have to go south on Route 1 first and turn around at the Alexander
Road overpass. Motorists from Princeton Junction trying to cross Route
1 would have no choice but Alexander Road. East-west traffic using
Washington Road or Harrison Street would no longer be able to cross
Route 1 — with or without the Millstone Bypass.
This plan has drawn the ire of just about every group involved. On
Monday, June 8, Reed Gusciora, the New Jersey Assembly assistant
leader, challenged DOT Commissioner John Haley to visit the area.
"If the commissioner saw first hand how the area would be
I am sure he would quickly find another plan that is reasonable,"
Gusciora wrote. "It would create a traffic quagmire in Princeton
and block off needed access to the Medical Center." (The DOT is
now saying that emergency access to cross Route 1 would be granted
24 hours a day to ambulances, and that barriers would not be put in
place at those intersections.)
"The first and most important point is that this is not something
that the department wants to pursue," says John Dourgarian, a
DOT spokesman. "It is not an admission that the bypass is sinking
but that the department is trying to be as prudent and as practical
as possible. We have to face realities that projects cannot always
come to construction and we need to be prepared to have a contingency
plan. We haven’t been able to garner the support we thought was
"We would much prefer to bring the Millstone Bypass to
in a timely fashion. The reason that we have put forward this proposal
— and it is by no means certain that this will ever take place
— was to make local officials aware that we may have to make a
decision at some point in the near future on whether or not the bypass
can be constructed, and if we cannot bring it to construction then
we need to be prepared to do other improvements."
The Millstone Bypass is the proposed 2.3-mile road that would carry
traffic from the Amtrak bridge in Princeton Junction, through Sarnoff
Corporation grounds along the Millstone River, over Route 1, and back
to Washington Road just east of the D&R Canal. A new overpass above
Route 1 would be built near the current interchange at Route 1 and
The proposal is both a tacit admission of the DOT’s frustration and
an overt statement of its determination to free Route 1 from all of
its traffic lights. "We’ve invested 20 years of planning on that
project," says Dourgarian. "It is only recently that we have
encountered delays from community opposition. Right now we’re looking
at going to construction in early 2001. Originally we had hoped to
bring it to construction in 1997."
"When we first started it we were accused of trying to create
an east-west route for truck traffic from the Turnpike,"
adds. "Now there are remarks that we’re catering to the Route
To some this proposal appears as a clever ploy in the ongoing bypass
battle. After the Delaware Valley Regional Planning Commission
an environmental assessment as part of its review of the bypass, the
issue seemed headed for the back burner. But now the DOT appears to
be forcing its opponents to either come up with a better plan or fall
in line behind the DOT and support the plan. "We’re simply
a dialogue," says Dourgarian. "If this helps galvanize support
for the project we view that as a positive development. If anything,
this has put the issue back on the front burner."
Meanwhile more lights are on the list for elimination. The Meadow
Road bypass should begin next year and could result in the removal
of traffic lights at both Meadow Road and Nassau Park Boulevard.
of the signal at Carnegie Center Boulevard is on the DOT’s
agenda, says Dourgarian. But, some DOT critics, are now asking: When
will the DOT begin paying as much attention to east-west congestion
as it is to north-south congestion?
Joan E. Gerberding likes to tell the story of the radio
executive who, in the mid 1970s, interviewed her for a sales position
but told her that although she was highly qualified he didn’t hire
women "because they are too much trouble." Two decades later,
Gerberding has been made president of the Jersey Radio Network (JRN),
the wholly-owned national sales division of Nassau Broadcasting’s
15-station radio group.
JRN is the first and only statewide radio network. "We’ve made
it tremendously easy to place radio advertising across the state of
New Jersey," says Gerberding, noting that each of Nassau
15 stations is individually programmed and strategically clustered.
All the stations generally rank in the top three in their markets.
"We felt it was a great way to position the state of New Jersey
to people who generally buy New York or Philadelphia."
One of the most recent acquisitions, 94.5 FM WNJO, was the first
to be broadcast from the Alexander Road headquarters, where more than
$2.5 million of brand-new equipment has been installed. It is now
being joined by the flagship stations. (WPST moved a few weeks later
and WHWH will move over within a few weeks, leaving the old
Street facility vacant.) Dubbed the New Jersey Oldies Station, WNJO
targets commuters from ages 35 to 54 and plays ’60s music, says
"The phenomenal response we’ve had since we launched our
94.5 WNJO in March has given us a lot of confidence as we continue
to refine the pieces of our radio network puzzle."
Formerly an executive vice president with the firm, Gerberding grew
up in Hunterdon County, where her father was president of Montgomery
National Bank. A music major at West Chester State, she joined WCOD-FM
in Hyannis, Massachusetts, in 1975 and moved to Nassau Broadcasting
Gerberding was made vice president and general manager of WHWH-AM
and WPST-FM in 1980, left for a Trenton-based ice cream company in
1988, and then returned to radio. As Nassau Broadcasting’s executive
vice president and chief operating officer, she brought in 13 new
stations to the system. Now she is one of "only a handful"
of female broadcast division presidents nationally.
"Joan and her national sales team have exceeded even our
sales goals," says Louis F. Mercatanti Jr., president and CEO of
Broadcasting Partners LP. "She’s a dynamo."
The promotion, Gerberding says, "is just confirmation that I am
continuing to grow and continuing to do a good job," says
"I love what I do and love being paid for what I do." As far
that man who didn’t hire her: "He’s no longer in radio," she
Road, Princeton 08540. 609-419-0300; fax, 609-924-1725. E-mail:
Home page: http://www.wpst.com.
Suite 213, Lawrenceville 08648. Ken Speers, branch manager.
The Princeton branch of the national landscaping firm has moved from
743 Alexander Road and expanded into two branches, this one and a
second at 136 Broadway Road, Cranbury 08512, 609-409-9036; fax,
About 90 employees work from each office.
Based in Langhorne, Pennsylvania, the firm concentrates on multifamily
residential and commercial contracts for landscape maintenance but
also does landscape architecture, arborcultural and horticultural
services, irrigation services, and snow removal. Outdoor jobs with
this firm start at $6 and go as high as $10 per hour.
"Success in the Princeton and Lawrenceville market has grown the
business," says Ken Speers, branch manager in Lawrenceville. He
majored in plant science at the University of Delaware, Class of 1985,
and has been with Brickman for 11 years. Craig Sieber is in charge
of the Cranbury office.
08540. Sheridan Haggerty, manager, the Americas. 609-987-9659; fax,
609-987-0403. E-mail: firstname.lastname@example.org. Home page:
This instrumentation firm has moved from an office shared with Techne
to the space in the same complex formerly occupied by the Brickman
Group. It provides such laboratory apparatus as colorimeters,
fluorimeters, ph meters and probes, conductivity and dissolved oxygen
meters, conductivity probes, hotplate stirrers, and flame and
14, Hamilton 08610. Thomas F. Ward, president. 609-581-9500; fax,
609-581-9535. E-mail: vision4GL@distone.com. Home page:
The three-year-old software firm has expanded from 1,100 square feet
at 65 South Main Street, Pennington to 3,000 square feet in Hamilton
and has a new phone and fax. Founded by Thomas F. Ward, Distribution
One sells software for wholesalers including Vision software, based
on a fourth-generation computer language, and it also does
Year 2000 remediation, and hardware sales. It has 11 employees.
Princeton 08540. 609-452-1222; fax, 609-452-9222. E-mail:
Home page: http://www.dunhillstaff.com.
This employment agency has closed, at least for now, and calls are
being taken at 430 Main Avenue, Norwalk CT 06851, 203-849-8800.
08816. 732-745-8900; fax, 732-745-0119.
Lance Roman of RomanOskiera Creative Associates merged his firm with
Marketing Edge and moved it from 3,000 square feet at 500 Horizon
Drive, Robbinsville, to new quarters near the New Jersey Turnpike
in East Brunswick.
Operated by John Bruccoleri, Marketing Edge was a Bridgewater-based
advertising agency focused in telecommunications, pharmaceuticals,
and business-to-business campaigns. RomanOskiera specialized in
products promotions (U.S. 1, April 16, 1997) and was founded by Roman
The combined client list includes AT&T, Warner Lambert, Philips
and Quaker Oats.
Road, Princeton 08540. William F. Primm, president. 609-452-7010;
Chalk this relocation up to Princeton’s chronic space shortage.
and Muriel Primm moved their 16-year-old investment advisory from
15 Roszel Road to Cream Ridge. The new address is 163 Burlington Path,
Suite J, Box 290, Cream Ridge 08514.
Muriel Primm reports that although the Cream Ridge quarters are four
minutes from home, that isn’t the entire reason the firm moved.
couldn’t find any place suitable in Princeton," she says. "We
would have been interested in a space in Carnegie but nothing ever
South, Lawrenceville 08648. 609-895-0505; fax, 609-895-0777.
The 14-year-old electronic testing firm is no longer in business in
this area, according a spokesperson for J. Dana Associates, which
now occupies this suite. The telephone has been disconnected and it
has no directory listing.
Hunt, manager. 609-530-8980; fax, 609-530-8981.
The distributor of fasteners and industrial supplies moved to 2,000
square feet in Ewing. Headquartered in Winona, Minnesota, Fasten-All
deals in nuts, bolts, and screws mostly. "It’s pretty high profile
stuff," says John Hunt, the manager. "We’re a high-growth
company and we didn’t have anyone in the area."
and long distance runner, completing 28 marathons.
in East Windsor.
Corrections or additions?
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— the web site for U.S. 1 Newspaper in Princeton, New Jersey.