At Jersey Radio, Gerberding’s Tops


Leaving Town

New in Town


Corrections or additions?

These articles by Peter J. Mladineo and Barbara Fox were published

in U.S. 1 Newspaper on June 10, 1998. All rights reserved.

Life in the Fast Lane

For years the New Jersey Department of Transportation

has followed a simple strategy for the relief of traffic congestion

in the Route 1 corridor: eliminate as many traffic lights and turn

offs from Route 1 as possible. The strategy has not made travel on

the roads leading to Route 1 any better but it has improved the flow

of traffic on the highway itself — U.S. 1’s annual traffic survey

confirms that traffic on Route 1 is no worse today than it was more

than a decade ago.

But now the DOT has advanced a proposal that would make Route 1


come at the direct expense of increased congestion of three critical

crossroads: Washington Road, Harrison Street, and Alexander. At a

West Windsor Township Council meeting last week, the DOT unveiled

its latest — and most bizarre — strategy. Instead of waiting

for the controversial Millstone Bypass to be approved and built, the

DOT would go ahead and remove the existing traffic signals at


Road, Fisher Place, and Harrison Street.

Access to and from Route 1 would be right turn in and right turn out

only. Motorists traveling north on Route 1 would only have access

to Princeton via the Alexander Road overpass. Motorists from Princeton

trying to cross Route 1 from Washington Road or Harrison Street would

have to go south on Route 1 first and turn around at the Alexander

Road overpass. Motorists from Princeton Junction trying to cross Route

1 would have no choice but Alexander Road. East-west traffic using

Washington Road or Harrison Street would no longer be able to cross

Route 1 — with or without the Millstone Bypass.

This plan has drawn the ire of just about every group involved. On

Monday, June 8, Reed Gusciora, the New Jersey Assembly assistant


leader, challenged DOT Commissioner John Haley to visit the area.

"If the commissioner saw first hand how the area would be


I am sure he would quickly find another plan that is reasonable,"

Gusciora wrote. "It would create a traffic quagmire in Princeton

and block off needed access to the Medical Center." (The DOT is

now saying that emergency access to cross Route 1 would be granted

24 hours a day to ambulances, and that barriers would not be put in

place at those intersections.)

"The first and most important point is that this is not something

that the department wants to pursue," says John Dourgarian, a

DOT spokesman. "It is not an admission that the bypass is sinking

but that the department is trying to be as prudent and as practical

as possible. We have to face realities that projects cannot always

come to construction and we need to be prepared to have a contingency

plan. We haven’t been able to garner the support we thought was


"We would much prefer to bring the Millstone Bypass to


in a timely fashion. The reason that we have put forward this proposal

— and it is by no means certain that this will ever take place

— was to make local officials aware that we may have to make a

decision at some point in the near future on whether or not the bypass

can be constructed, and if we cannot bring it to construction then

we need to be prepared to do other improvements."

The Millstone Bypass is the proposed 2.3-mile road that would carry

traffic from the Amtrak bridge in Princeton Junction, through Sarnoff

Corporation grounds along the Millstone River, over Route 1, and back

to Washington Road just east of the D&R Canal. A new overpass above

Route 1 would be built near the current interchange at Route 1 and

Harrison Street.

The proposal is both a tacit admission of the DOT’s frustration and

an overt statement of its determination to free Route 1 from all of

its traffic lights. "We’ve invested 20 years of planning on that

project," says Dourgarian. "It is only recently that we have

encountered delays from community opposition. Right now we’re looking

at going to construction in early 2001. Originally we had hoped to

bring it to construction in 1997."

"When we first started it we were accused of trying to create

an east-west route for truck traffic from the Turnpike,"


adds. "Now there are remarks that we’re catering to the Route

1 needs."

To some this proposal appears as a clever ploy in the ongoing bypass

battle. After the Delaware Valley Regional Planning Commission


an environmental assessment as part of its review of the bypass, the

issue seemed headed for the back burner. But now the DOT appears to

be forcing its opponents to either come up with a better plan or fall

in line behind the DOT and support the plan. "We’re simply


a dialogue," says Dourgarian. "If this helps galvanize support

for the project we view that as a positive development. If anything,

this has put the issue back on the front burner."

Meanwhile more lights are on the list for elimination. The Meadow

Road bypass should begin next year and could result in the removal

of traffic lights at both Meadow Road and Nassau Park Boulevard.


of the signal at Carnegie Center Boulevard is on the DOT’s


agenda, says Dourgarian. But, some DOT critics, are now asking: When

will the DOT begin paying as much attention to east-west congestion

as it is to north-south congestion?

Top Of Page
At Jersey Radio, Gerberding’s Tops

Joan E. Gerberding likes to tell the story of the radio

executive who, in the mid 1970s, interviewed her for a sales position

but told her that although she was highly qualified he didn’t hire

women "because they are too much trouble." Two decades later,

Gerberding has been made president of the Jersey Radio Network (JRN),

the wholly-owned national sales division of Nassau Broadcasting’s

15-station radio group.

JRN is the first and only statewide radio network. "We’ve made

it tremendously easy to place radio advertising across the state of

New Jersey," says Gerberding, noting that each of Nassau


15 stations is individually programmed and strategically clustered.

All the stations generally rank in the top three in their markets.

"We felt it was a great way to position the state of New Jersey

to people who generally buy New York or Philadelphia."

One of the most recent acquisitions, 94.5 FM WNJO, was the first


to be broadcast from the Alexander Road headquarters, where more than

$2.5 million of brand-new equipment has been installed. It is now

being joined by the flagship stations. (WPST moved a few weeks later

and WHWH will move over within a few weeks, leaving the old


Street facility vacant.) Dubbed the New Jersey Oldies Station, WNJO

targets commuters from ages 35 to 54 and plays ’60s music, says


"The phenomenal response we’ve had since we launched our


94.5 WNJO in March has given us a lot of confidence as we continue

to refine the pieces of our radio network puzzle."

Formerly an executive vice president with the firm, Gerberding grew

up in Hunterdon County, where her father was president of Montgomery

National Bank. A music major at West Chester State, she joined WCOD-FM

in Hyannis, Massachusetts, in 1975 and moved to Nassau Broadcasting

in 1980.

Gerberding was made vice president and general manager of WHWH-AM

and WPST-FM in 1980, left for a Trenton-based ice cream company in

1988, and then returned to radio. As Nassau Broadcasting’s executive

vice president and chief operating officer, she brought in 13 new

stations to the system. Now she is one of "only a handful"

of female broadcast division presidents nationally.

"Joan and her national sales team have exceeded even our


sales goals," says Louis F. Mercatanti Jr., president and CEO of


Broadcasting Partners LP. "She’s a dynamo."

The promotion, Gerberding says, "is just confirmation that I am

continuing to grow and continuing to do a good job," says


"I love what I do and love being paid for what I do." As far

that man who didn’t hire her: "He’s no longer in radio," she


Nassau Broadcasting Partners LP, 619 Alexander

Road, Princeton 08540. 609-419-0300; fax, 609-924-1725. E-mail:

Home page:

Top Of Page

Brickman Group Ltd., 177 Franklin Corner Road,

Suite 213, Lawrenceville 08648. Ken Speers, branch manager.



The Princeton branch of the national landscaping firm has moved from

743 Alexander Road and expanded into two branches, this one and a

second at 136 Broadway Road, Cranbury 08512, 609-409-9036; fax,


About 90 employees work from each office.

Based in Langhorne, Pennsylvania, the firm concentrates on multifamily

residential and commercial contracts for landscape maintenance but

also does landscape architecture, arborcultural and horticultural

services, irrigation services, and snow removal. Outdoor jobs with

this firm start at $6 and go as high as $10 per hour.

"Success in the Princeton and Lawrenceville market has grown the

business," says Ken Speers, branch manager in Lawrenceville. He

majored in plant science at the University of Delaware, Class of 1985,

and has been with Brickman for 11 years. Craig Sieber is in charge

of the Cranbury office.

Jenway Inc., 743 Alexander Road, Suite 5, Princeton

08540. Sheridan Haggerty, manager, the Americas. 609-987-9659; fax,

609-987-0403. E-mail: Home page:

This instrumentation firm has moved from an office shared with Techne

to the space in the same complex formerly occupied by the Brickman

Group. It provides such laboratory apparatus as colorimeters,


fluorimeters, ph meters and probes, conductivity and dissolved oxygen

meters, conductivity probes, hotplate stirrers, and flame and



Distribution One Inc., 127 Route 206 South, Suite

14, Hamilton 08610. Thomas F. Ward, president. 609-581-9500; fax,

609-581-9535. E-mail: Home page:

The three-year-old software firm has expanded from 1,100 square feet

at 65 South Main Street, Pennington to 3,000 square feet in Hamilton

and has a new phone and fax. Founded by Thomas F. Ward, Distribution

One sells software for wholesalers including Vision software, based

on a fourth-generation computer language, and it also does


Year 2000 remediation, and hardware sales. It has 11 employees.

Top Of Page
Leaving Town

Dunhill Staffing Systems, 105 College Road East,

Princeton 08540. 609-452-1222; fax, 609-452-9222. E-mail:

Home page:

This employment agency has closed, at least for now, and calls are

being taken at 430 Main Avenue, Norwalk CT 06851, 203-849-8800.

Marketing Edge, 15 Kennedy Boulevard, East


08816. 732-745-8900; fax, 732-745-0119.

Lance Roman of RomanOskiera Creative Associates merged his firm with

Marketing Edge and moved it from 3,000 square feet at 500 Horizon

Drive, Robbinsville, to new quarters near the New Jersey Turnpike

in East Brunswick.

Operated by John Bruccoleri, Marketing Edge was a Bridgewater-based

advertising agency focused in telecommunications, pharmaceuticals,

and business-to-business campaigns. RomanOskiera specialized in


products promotions (U.S. 1, April 16, 1997) and was founded by Roman

in 1990.

The combined client list includes AT&T, Warner Lambert, Philips


and Quaker Oats.

Princeton Investment Management Company, 15 Roszel

Road, Princeton 08540. William F. Primm, president. 609-452-7010;

fax, 609-452-7439.

Chalk this relocation up to Princeton’s chronic space shortage.


and Muriel Primm moved their 16-year-old investment advisory from

15 Roszel Road to Cream Ridge. The new address is 163 Burlington Path,

Suite J, Box 290, Cream Ridge 08514.

Muriel Primm reports that although the Cream Ridge quarters are four

minutes from home, that isn’t the entire reason the firm moved.


couldn’t find any place suitable in Princeton," she says. "We

would have been interested in a space in Carnegie but nothing ever

came up."

RCC Electronics Inc., 11 B Princess Road, Princeton

South, Lawrenceville 08648. 609-895-0505; fax, 609-895-0777.

The 14-year-old electronic testing firm is no longer in business in

this area, according a spokesperson for J. Dana Associates, which

now occupies this suite. The telephone has been disconnected and it

has no directory listing.

Top Of Page
New in Town

Fasten-All, 320 Fourth Street, Trenton 08638. John

Hunt, manager. 609-530-8980; fax, 609-530-8981.

The distributor of fasteners and industrial supplies moved to 2,000

square feet in Ewing. Headquartered in Winona, Minnesota, Fasten-All

deals in nuts, bolts, and screws mostly. "It’s pretty high profile

stuff," says John Hunt, the manager. "We’re a high-growth

company and we didn’t have anyone in the area."

Top Of Page

Alan Poole, 84, on June 3. He was an investment banker

and long distance runner, completing 28 marathons.

Joyce Zeissler, 42, on June 5. She had worked for RCA

in East Windsor.

Corrections or additions?

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— the web site for U.S. 1 Newspaper in Princeton, New Jersey.

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