Here’s a question for the record books: In what house in Princeton have three Nobel Prize winners lived?

As of October 15, the answer is 112 Mercer Street, former home of Albert Einstein, and of Frank Wilczek, who won the Nobel Prize for physics in 2004. It is now the home of Eric S. Maskin, who just won approximately $500,000 as his share of the Nobel Prize in Economics.

This makes the 22nd Nobel prize for the Institute for Advanced Study, the fourth in economics. Previous economics winners were Daniel Kahneman in 2002, John F. Nash in 1994, and Sir W. Arthur Lewis in 1979. Maskin shares the award with Leonid Hurwicz of the University of Minnesota and Roger Myerson of the University of Chicago.

Maskin is the Institute’s Albert O. Hirschman Professor in the School of Social Science. When he joined the Institute in 2000, he lived in the Einstein house, and he subsequently bought and renovated the property.

Maskin majored in mathematics at Harvard University, Class of 1972, has master’s and Ph.D. degrees in applied mathematics from Harvard, and an honorary master’s from Cambridge University. He taught at MIT and Harvard before joining the faculty of the Institute for Advanced Study. His most recent book is “Planning, Shortage, and Transformation” (with A. Simonovits, MIT Press, 2000). Maskin was cited by the Nobel committee for his work on determining what kinds of auctions, or selling procedures, could bring in the most revenue to sellers. He is also interested in the theories regarding electoral rules, the advantages and drawbacks of protecting intellectual property, coalition formation, and exploring the degree to which public officials should be accountable.

Maskin’s work often refers to the game theories of Nash. Though Maskin’s permanent position is at the Institute, he has been a visiting lecturer at Princeton University and is helping the university stage a conference on 2008 in honor of Nash’s 80th birthday.

Being the designated occupant of this house might put pressure on future scholars, observes Edward Tenner, who interviewed Maskin for U.S. 1 five years ago (U.S. 1, January 2, 2002). “It is one thing to occupy a chair,” says Tenner, “but in this case the scholar is occupying an entire house.”

GFLD: Also Basking In Nobel Glory

Scientists at the Geophysical Fluid Dynamics Laboratory and Princeton University, those who contributed to the massive report delivered to the United Nation’s Fourth Intergovernmental Panel on Climate Change (IPCC), are proud that the IPCC was awarded one-half of the Nobel Peace Prize on October 12.

The prize committee made the award to the IPCC and former U.S. Vice President Al Gore for their efforts to “build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change.”

GPFDL’s Ron Stouffer was one of 27 elite scientists who went to Paris to summarize the findings of 1,200 of his fellows (U.S. 1, March 14, 2007). He reported on the 21-page summary, the result of nearly six years of work by more than 1,200 scientists and three of the world’s more powerful supercomputers.

Other major GFDL contributors were Syukuro Manabe and Kirk Bryan (both now with Princeton University). Lead or contributing authors also included John Austin (a visiting scientist), Tom Delworth, Tom Knutson, and Bruce Wyman. Also contributing were those who hold dual positions with GFDL and Princeton University: Isaac Held, Ngar-Cheung (Gabriel) Lau, and Venktatachalam Ramaswamy.

Other university-based contributors to the assessment report include Leo Donner, Anand Gnanadesikan, Denise Mauzerall, Michael Oppenheimer, Jorge Sarmiento, Robert Socolow, and Robert Williams. Contributors from GPFDL also included Keith Dixon, Rich Gudgel, John Lanzante, Brian Magi, P. Christopher Milly, Anthony Rosati, Daniel Schwarzkopf, Bill Stern, Gera Stenchikov (visiting from Rutgers), and Mike Winton. Those who worked on past reports include Tony Broccoli, Will Cooke, Steve Griffies, Jerry Mahlman, Joel Norris, Brian Soden, Jaim Haywood, Bram Oort, Y. Hayashi, Syd Levitus, and Richard Wetherald.

The IPCC was created by the United Nations General Assembly to provide objective policy advice about the risk of climate change. For two decades, thousands of scientists and officials from more than 100 countries have collaborated on IPCC reports. GFDL’s contribution to the most recent IPCC report was the subject of a U.S. 1 cover story on March 14.

Crosstown Moves

BCM Direct, 366 Nassau Street, Princeton 08540; 609-651-4936; fax, 215-701-8741. Peter Meyer, co-owner. Home page: www.bcmdirect.net.

BCM Direct, which sells two products for heart health, moved in January from 245 to larger quarters at 366 Nassau Street. The company has expanded over the past year from five staffers to nine. One of its products is Cholesterblock, a supplement that is purported to stop absorption of cholesterol from food. The other is WellnessWatchersMd, a lifestyle education program.

Peter Meyer, who is co-owner with Ted Cooper and Scott Black, describes Cholesterblock, sold directly to consumers online at heartguardian.com, as a supplement containing a version of cholesterol found in plants.

This plant sterol, an essential component of plant membranes, has been known to block cholesterol in humans for 40 years, says Meyer. He adds that the American Heart Association and the American Medical Association report its benefits and the National Institute of Health recommends it.

BCM Direct expects to do $4 million of business this year. Seventy percent of Cholesterblock’s advertising is online, but the product, which sells for $39.95 for a month’s supply, is also marketed in newspapers, on the radio, and with package inserts.

WellnessWatchersMD teaches people to live a naturally healthy life. Kerry D. Friesen, who is board certified in internal medicine, is the medical director. His practice is in Chattanooga, but he also sets up education programs for individuals through WellnessWatchersMD.

The website adds new articles every week. They are written by Larry Trivieri Jr., the site’s editor-in-chief, who has 30 years of experience in the field of holistic and alternative medicine. He was the editor and principal writer of “Alternative Medicine: The Definitive Guide.”

Meyer claims that both of his company’s products appeal to the same customers, who are 40 years and older and watching their cholesterol.

Meyer’s background is in marketing. He received degrees in economics and advertising from Boston University in 1994. He and his partners had already been doing business as an online marketing agency, representing other products, including a nutrition supplement. That company did business under the name BCM Direct.

Meyer thinks that much of the growth potential for the firm lies with WellnessWatchersMD. Finding that it appeals to people who buy nutrition supplements, BCM Direct is packaging the site for other companies that sell health supplements.

Expansions

First Tier Technology, 3490 Route 1, Building 19, Princeton 08540; 609-720-1000; fax, 609-543-1185. Rohit Mathur, managing partner. Home page: www.f-tt.com.

First Tier Technology moved at the beginning of September from shared space to 2,000 square feet at 3490 Route 1. The company has strategic partnerships with companies in the areas of business intelligence and high-performance data warehousing applications. It sells products and consultation services around those products.

First Tier Technology, says Rohit Mathur, the managing partner, has clients in the financial services, pharmaceutical, and media industries. The firm, which now has a staff of 20, had only 6 people and 400 square feet of space as recently as February of this year.

Mathur has a bachelor’s degree in physics and a master’s degree in computer science from universities in India. He gained financial expertise during the 10 years that he worked on Wall Street, where his titles included director of equity technology for Merrill Lynch. He then launched a start-up, Open Software Technology, which was acquired in 2000 by a NASDAQ-listed company, Actuate. He founded First Tier Technology in 2005.

Name Change

EPV Solar, 8 Marlen Drive, Box 7456, Princeton 08543-7456; 609-587-3000; fax, 609-587-5355. Scott T. Massie, CEO. Home page: www.epv.net.

Energy Photovoltaics Inc., commonly known as EPV, has changed its name to EPV Solar Inc. This relatively small change comes on the heels of substantially larger developments for the company, which designs, manufacturers, and markets amorphous silicon thin-film photovoltaic solar modules.

In June, the company, which has been around since 1991, reeled in $77.5 million in financing. The capital is being used, according to a prepared statement from CEO Scott Massie, to “transition EPV into a high-volume, low-cost producer of world class thin-film solar modules and products.”

Massie’s appointment is also relatively new. He joined the company on February 1 after leaving a position as chief operating officer of EMCORE, a company with a solar technology division that has recently opened an office at 200 Ludlow Drive in Ewing.

In announcing the name change, EPV Solar also reported the addition of six people to its upper management team. They are Tom Werthan, chief financial officer; Robert Bryan, vice president of operations; Howard Brodie, vice president and general counsel; Wayne LeBlanc, vice president of business development; Ren Jenkins, vice president of marketing; and William Weisbecker, vice president of sales.

EPV Solar, whose thin solar panels were included in the new Conde Nast corporate headquarters in Times Square, is ramping up to meet an expected surge in demand for solar energy, a demand that the company sees increasing by nearly tenfold within 15 years, from $3.5 billion to $30 billion in the United States alone.

Deaths

David Rebovich, 58, on October 12. He was managing director of Rider University’s Institute for New Jersey Politics, a frequent media commentator, and author of politicsnj.com, a political blog.

Furman Abram Hendrickson, 75, on October 12. He was born on, and still lived at, Spring Waters Farm in Hopewell, which was the last operating dairy farm in Ewing Township, and had been an agronomy supervisor at American Cyanamid for 25 years.

James Robert Young, 48, on October 3. He was a civil engineer with HACBM Architects Engineers Planning Inc.

Walter Marczak, 91, on September 20. Nicknamed “Popcorn,” he was a longtime circus worker, cartoonist, and painter whose murals can be seen at the Trenton Farmers Market.

Arrested

Mustafa Ali, 23, on October 12 for allegedly killing two armored car guards and injuring a third in a shooting in Northeast Philadelphia on Friday, October 4, at 8 a.m. Ali was a convicted bank robber, according to published reports. He worked at Linearizer Technology on Nami Lane, and showed up for work on the day of the alleged crime. His employer had no comment.

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